14 Goals of Entrepreneurship To Set for Yourself and Your New Business

By Indeed Editorial Team

Published June 15, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Goals are an important element when making decisions for a business or measuring progress. They are especially important for entrepreneurs who are starting a business from the beginning. If you're an entrepreneur, you may be looking for some ideas for the types of goals to set yourself. In this article, we list 14 common goals of entrepreneurship and why you may want to set the same goal.

What are entrepreneurship goals?

Entrepreneurship goals are goals set by someone who has started a business. These goals are either for the business or for the entrepreneur. They give the entrepreneur something to work toward, which helps them make decisions while they are creating their business. Specific goals also help an entrepreneur track their progress.

14 goals of entrepreneurship

Below are 14 common goals for entrepreneurs and their businesses:

1. Develop a business plan

A business plan helps an entrepreneur focus their actions and gives them a goal to work toward. Business plans detail things such as:

  • Your business's mission statement

  • Your products or services

  • Financial information

  • Employee information

  • Plans for growth

Business plans help entrepreneurs plan out their business before they get started. This makes it a good first goal for entrepreneurs.

Related: How To Make a Business Plan

2. Launch your first product

Launching your first product is a major milestone for any entrepreneur. It often takes many hours of preparation and work in order to create that first product. It is your first product that will begin to bring in revenue, an essential element for any new business. Decide what you want your first product to be, how much you plan to sell it for and how you're going to sell it.

3. Create an online presence

Regardless of the type of business you're starting, an online presence allows you to reach more people. An online presence typically includes elements such as a website, an email contact address and social media activity. A common goal for entrepreneurs is to establish an online presence early so that they can begin to attract a wider audience. You can start by creating a website for your new business.

4. Achieve financial stability

Financial stability occurs when a new business is bringing in enough revenue to support itself. Many entrepreneurs fund their ventures primarily through savings. Therefore, an ideal goal is to be able to run your business off of the revenue it is generating rather than using your savings. This is the first step before your business begins to generate a profit.

5. Hire the right people

Many entrepreneurs have the goal of growing to the point where they need to hire additional help. This is seen as a sign of strong growth and allows the entrepreneur to delegate some of their responsibilities. If you're setting goals for your new business, consider making one of them hiring the right people. This means you're not only hiring new people for your business, but you're hiring people that will continue to help the business grow. New hires can also bring their own positive attributes to the business.

Related: 11 Tips for Hiring the Right Employees

6. Delegate effectively

It's important to not only hire the right people but also delegate your responsibilities to them effectively. Many entrepreneurs take on too much responsibility. By delegating key tasks, entrepreneurs can improve the efficiency of their business and their enjoyment from working for the company.

To delegate effectively, entrepreneurs need to go through each of their current responsibilities and decide which ones are more suitable for someone else on their team. They can determine this by analyzing the strengths of their team members and looking at their past work experience before choosing how to reassign important tasks.

Related: How To Delegate Work To Employees: Frequently Asked Questions and Tips

7. Work with ideal clients

One of the great things about working as an entrepreneur is that you often get to pick who you work with. However, when you're first starting out, you may be less judicious about your clients in order to generate more revenue. A worthy goal for entrepreneurs is to get to the point where they can work only with their ideal clients. For example, they can choose to work on projects that interest them the most or with companies that have similar values. Working with your ideal clients often makes work more enjoyable and rewarding.

8. Connect with like-minded individuals

Some entrepreneurs who primarily work alone often seek out connections to other entrepreneurs. Developing a network with like-minded individuals provides entrepreneurs with a few benefits. First, it gives you people to talk to who also have a passion for building their own business. Second, you can receive feedback and advice from this network and use it to improve your new business. It's for this reason that some entrepreneurs make it a goal to meet new people who also have an interest in entrepreneurship.

9. Establish a brand identity

A brand identity is the visible elements of your business that provide a specific feeling or impression in an audiences' mind. Establishing a specific brand identity allows a new business to differentiate itself from other businesses in the same market. Entrepreneurs first identify the visible elements of their business that they want to control, such as its color scheme, logo and tone of voice. Then they modify these elements to better represent the desired brand image and continue to do so until their brand's identity is firmly established within their audience.

Related: What is Brand Identity and How to Build Your Brand

10. Implement a marketing strategy

A strong marketing strategy helps a business grow its reach and sell its products. Every new business uses a marketing strategy in order to grow. The design and implementation of a marketing strategy, therefore, becomes an early goal common for entrepreneurs. The launching of an email marketing campaign or social media advertising campaign is a significant milestone for a young company.

11. Find a healthy work/life balance

Another important milestone for entrepreneurs is when they are able to have a healthy balance between the amount of time they spend on work and free time. When first starting out, many entrepreneurs lack free time because they are spending most of it working on their business. Once they are able to grow their business to a point where it doesn't need as much attention, the entrepreneur can take more time to relax.

12. Maintain steady business growth

Entrepreneurs like when they can predict how much their business will grow over a certain amount of time. This makes it easier to make decisions for the business, such as how much they can afford to invest in different areas. It's for this reason that entrepreneurs will aim to have steady business growth, rather than large fluctuations from month to month. To do this, they may implement strategies within the business designed to reduce variations such as standardizing project management techniques.

13. Focus on personal growth

Besides focusing on the growth of the business, some entrepreneurs also make it a goal to focus on personal growth. For example, they may want to learn a new skill or obtain a new professional certification. Sometimes these skills can directly benefit the business, such as learning new software, and other times are just for personal enjoyment, like learning a new language.

14. Research new tools and methods

If an entrepreneur learns of a tool or method that could benefit their business, they may make it a goal to research it. For example, there may be a new project management tool for sale or a better way to handle customer service requests. The entrepreneur researches this new tool or method and determines whether it would improve their business.

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