How To Create a Business Page in Facebook in 8 Steps

By Indeed Editorial Team

Published October 21, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Facebook is a social media platform that allows users to connect with others, share content and create a social network. It also gives companies the ability to create business profiles that they can use to reach potential customers and provide information about their services. If you're involved in marketing for your organization, it may be helpful to learn about the advantages of a Facebook business page and how to create one. In this article, we explore what Facebook business pages are, describe how to create one and provide some tips to help you optimize your page.

Related: How To Use Facebook for Business

What is a Facebook business page?

A Facebook business page is a profile that companies can create to share information and build their following. Some companies may use a Facebook business page instead of a company website, while others may use one along with a website as part of their social media marketing. Business pages often include:

  • The business name

  • A profile picture

  • A description of the business and its products or services

  • Contact information, including email addresses and phone numbers

  • Links to business websites or other social media profiles

  • Photos of products

  • Event listings and invitations

  • Promotions

  • Map of business location and hours

Facebook business pages can offer many benefits to companies, including:

  • A message feature that allows customers to contact the business directly

  • The ability to interact with customers through post comments

  • Access to a very large audience of Facebook users

  • A free platform to promote your business

  • The option to use paid marketing services like ads, sponsored stories and boosts

  • The ability to target certain audiences for advertising

  • Metrics, including page views, likes, post reach and others

  • Increased traffic to company websites and other social media pages

  • The ability to reach potential customers on mobile devices

  • Insights into competing businesses

  • Linking capability with other platforms, including e-commerce, scheduling and reservation apps

  • The ability to assign admin roles

  • Paid Facebook events

Related: How To Delete a Facebook Business Page, Group or Account

How to create a Facebook business page

Consider these steps to create a Facebook business page:

1. Create a Facebook account

If you already have a Facebook account, you can simply go to Facebook and log in. If you don't already have a Facebook account, you can create one by going to Facebook, looking for the green "Create new account" button under the login section and clicking on it. Then, fill in your first and last name, email or phone number, new password, date of birth and gender. When you finish filling out all the required fields, click on the green button that says "Sign up." You can then add further information to your account, add friends and post pictures.

2. Start your business page

Once you sign in to your account, you can create a business page for your organization. Look for "Pages" in the menu on the left side of the screen and click on it. In pages, find "+ Create new page" and select it before filling in your page name, usually the name of your business or whatever allows customers to find your page easily.

Next, select one or more categories from Facebook's suggestions and write a short description of your business in the description box. Then, check the preview of your page on the right side of the screen on desktop and mobile using the computer and cell phone icons in the upper right corner of the preview window. Finally, you can click "Create page" to finish.

3. Add images

After creating your business page, you can start adding images to your profile. The option to add images appears after you select "Create page," and you can add a profile picture and cover photo. Your profile picture appears in the header of your business page, next to your posts and when people search for your business. When choosing a profile picture, it's often helpful to choose something that represents your business, like your logo or a picture of your products. When you're ready to add a profile picture, select "Add profile picture" and choose an image from your device.

Your company's cover photo is a large image that appears across the top of your business page behind your profile picture. Cover photos can help you set the tone of your page, and it's often helpful to choose an attractive image that represents your company's products or messaging. Once you select a cover photo, you can click on "Add cover photo" and select it from your device's files. You can then check the appearance of your images in the preview window on the right side of the setup bar and click "Save" when they're ready.

Related: 9 Facebook Certifications To Boost Your Marketing Resume

4. Link your page

After finishing your page setup, you arrive at your new page and can begin adding more information. Facebook gives you an option to link your page to a WhatsApp account using your phone number. If you wish to bypass this step, you can click the exit button in the top right corner. If you want to link other business apps, look for the "Business apps" tab in the menu on the left and select it. You can then look through a list of apps and click "Connect" underneath the apps you want to use.

5. Add useful information

It may be helpful to add extra information about your business for your customers. To do this, you can scroll down to the "About" section of your Facebook page and click on "Edit page info." Using the tabs at the top of the window, you can add your location, business hours, email address, phone number, website, price range, product information and links to your other social media accounts. When you finish, you can click the x in the upper right corner of the window to save your changes and exit.

6. Create content

Once you finish adding information and linking other accounts, you can begin creating posts for your page. When people like your business page, your posts appear in their timeline when they open the Facebook app or website. To create a post, find the button on your page that says "Create post" and click on it. You can then type your message in the text box and add media by selecting the "Photo/Video" icon next to "Add to my post." When your post is complete, you can click "Post" at the bottom of the window.

7. Invite friends

After completing your page and adding a post, you can consider building an audience by inviting people to like your page. Scroll down to the section labeled "Invite friends to like your page" and click on "See all friends" at the bottom of the window. You can then select the friends you would like to invite by clicking the box to the right of their name and selecting it.

When you have selected your friends, you can click on "Send invites" so that your invitation appears in their notifications. If you would like to also send your invitations via messenger, you can select the box to the left of "Send invites" that's labeled "Also send each invite in messenger."

Related: What Is Social Media Marketing?

8. Add a button

Adding a button on your page can provide an easy way for customers to take action if they are interested in your services. To add a button, look for the blue box labeled "+ Add a button" under your cover photo and select it. You can then select an option from the list that best aligns with your business goals.

For example, if you have an e-commerce shop, you can choose "Shop on website" and create a link that takes potential customers directly to your online store. If you have a restaurant with an online ordering system, you can select "Start order" and send customers directly to your website to place an order for delivery or pickup.

Tips for optimizing your business page

You can consider these tips to optimize the performance of your business page:

Use paid promotion

Facebook offers businesses the option to increase their sales through different advertising strategies on the platform. This is often a helpful tool that can show your content to more users and grow your audience. There are also options that can target your advertising towards certain user categories that may be more likely to have an interest in your products.

To promote your content, look for the "Promote" option in the menu on the left side of your page. You can then choose to create a custom ad or have Facebook create automated ads. If you select "Create new ad," you can write text for your ad, insert images, select your goals and choose an audience, duration and category for your ad. Since ads are a paid service, you can enter your payment method at the bottom of the page to purchase your promotion.

Monitor page metrics

Facebook provides metrics that can help you monitor the reach of your posts. Tacking these analytics can allow you to understand your successes and the challenges you face and create strategies for your future. Facebook provides data on the reach of your posts, your likes, message responses, the actions people take on your page and user responses to your ads, events and stories. Facebook also has a tool that lets you monitor the success of similar pages to help you contextualize your analytics.

To find this information on your page, scroll down to the section labeled "Insights" and click on "See all" at the top of the window. In the insights section, you can select the specific category you would like to view from the menu on the left and select it. For example, if you want to see how well an ad is performing, you can select "Ads" in the left-hand menu. You can then view information such as how many people viewed your post and how many users clicked on your ad links.

Create events

Facebook allows users to create events on their pages and share them with their followers. Creating events can help you share things like openings, sales and product launches and can boost attendance and sales.

To create an event, you can locate the "Events" tab in the menu on the left side of your business page and select it. You can then follow the prompts to choose the type of event you want to create and add content, including a time and date, location, description and images. When you finish editing your event, you can select "Publish event" to send the invite to your friends and followers who can mark whether they plan to attend.

Stay active

One important part of creating a successful business page on Facebook is staying active. You can consider setting a certain time every day or every couple of days to create a post for your followers. You can also set aside time to check and respond to your Facebook messages and to respond to comments and questions on your posts. This activity can help keep your audience engaged and can show them that you care about ensuring their satisfaction and responding to their questions.

Please note that none of the businesses mentioned above are affiliated with Indeed.

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