How To Become an Internet Marketer in 4 Steps (Plus Skills)

By Indeed Editorial Team

Published March 17, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

The role of an internet marketer can be a unique and rewarding position that allows professionals to oversee an organization's digital activities. Working as an online marketer allows those with an interest in marketing to expand their skills and work in diverse settings, potentially for multiple companies. Learning more about internet marketing can help you discover whether this type of job is right for you. In this article, we review what internet marketers do, describe how to become one and list essential skills for these roles.

What do internet marketers do?

An internet marketer oversees a company's online presence to help develop and maintain successful brands. They may work independently as freelance professionals or for a company as an internal employee. Some responsibilities of an internet marketer include:

Understanding target markets

Internet marketers often research a company's target market to understand how to best promote a product or entire brand. To accomplish this, they may research a market independently or collect data from a company to use as model data. Internet marketers continuously learn throughout their careers what tone and voice apply to each market and rely on their understanding of current markets, as well as how they shift, to supply quality marketing skills to businesses aiming to expand their digital presence.

Related: Your Guide to Online Marketing: What It Is and How To Use It

Marketing a product, service or brand

Internet marketers use the data they either gather themselves or seek from businesses to market a product, service or brand. This might include a new product, line of products, service or an overall brand. Internet marketers may perform several tasks to achieve this goal, such as overseeing a social media page, communicating within a team of other marketers or presenting publicly at events. Although internet marketers' primary aim is to market a product successfully online, they can also complete a wide range advertising duties, depending on what they're selling.

Related: How To Become a Digital Marketer

Creating content

In addition to marketing duties, internet marketers also create content individually as freelancers or for companies as an internal employee. This can include websites, digital ads or social media accounts, for which they may create video advertisements, posts and paid advertisements. They often interact with customers by distributing questionnaires, troubleshooting issues or answering questions about a product or service. Not only does this allow brands to improve their reputation, but it also encourages these professionals to remain knowledgeable concerning the products they want to sell.

Related: 78 Tips To Make Your Digital Marketing More Effective

Implementing SEO tactics

Another responsibility of internet marketers is to employ search engine optimization (SEO) strategies in their advertising campaigns. SEO tactics entail marketing employees using specific keywords in online material to rank highly on search engine results pages. This relies heavily on both understanding target markets and possessing knowledge of SEO content concerning search engines.

How to become an internet marketer

Here are some steps you can follow to become an internet marketer effectively:

1. Consider getting a degree

Employers don't always require internet marketing candidates to possess a degree. However, earning a degree in a related field may help prospective professionals secure roles. A degree in marketing or a similar field can help students learn concepts, such as SEO and social media advertising practices, and solidify skills, such as communication and time management, to ensure success when pursuing internet marketing roles in the future.

Related: How To Get Into Marketing: A Beginner's Guide

2. Maintain current industry knowledge

As you study marketing either independently or through college courses, it may be important to learn about current market trends for the industry in which you want to advertise. Maintaining current knowledge and understanding how industry trends change can help you communicate effectively with other marketing professionals and hiring managers during interviews. Consider also learning about the history of the industry in which you want to advertise as other marketing professionals may use historical trends and campaigns as references for new ones.

3. Develop a portfolio

When you've either graduated or determine you're ready to pursue internet marketing roles, consider developing your portfolio. This can include many types of marketing work, such as internship tasks or freelance work. Examples of past work can prove to a hiring manager that you have the knowledge and skills required to become an effective internet marketer.

4. Learn how to code

As you aim to secure entry-level roles, consider learning how to code. Coding skills can help widen your job prospects since internet marketers often create websites or social media pages for companies. If you want to pursue freelance work, understanding how to program can also help you become more independent and capable of monitoring and monetizing your own business.

Essential skills for an internet marketer

Some skills you may want to consider developing before pursuing internet marketer roles include:

Marketing knowledge

A basic understanding of marketing tactics and trends is essential to become an internet marketer —whether independently or as an internal employee. Marketing skills help internet marketers understand trends and accurately predict how a product may perform in its current market. They also help these professionals understand how to persuade customers to buy a product and advertise effectively to different demographics based on their needs and preferences.

SEO knowledge

This skill helps internet marketers understand how to alter their employer's or clients' web pages and social media posts to appear highly in web browser searches. With SEO knowledge, they understand how to promote a new post according to internet trends and use keywords to make pages appear more frequently on search results. They may also be able to use SEO tactics to attract new customers based on the target demographic for a product.

Verbal communication

Verbal communication skills help internet marketers present details about products and services to customers who ask questions or important stakeholders. While internet marketers may communicate more in a written fashion, they often complete duties that require an aptitude for verbal presentation. Additionally, verbal communication skills can help these professionals conduct effective meetings.

Written communication

Internet marketers often write copy for social media profiles, websites and their portfolios, so written communication skills can help them work effectively. If they work for a company, they may write reports regarding analytics, a website's success or how a product is selling. Written communications skills can also help them prepare presentations using scripts, outlines and notes.


These professionals often help sell a product to the public, so they understand how to present and persuade customers. This typically entails creating and speaking with visual aids such as slide shows and graphics. They can demonstrate products, speak actively to customers and answer any questions they may have about the company they represent.


It can be beneficial for internet marketers to understand how to code and develop a website independently. While consulting an IT or webpage development team is often standard for those working within companies, those working as independent freelancers may greatly benefit from this expertise. Freelance internet marketers often aim to ensure that their website is functional and visible to the public.

Social media management

As either corporate employees or freelance professionals, internet marketers usually manage social media profiles. This can include creating posts, responding to questions from users or moderating a server or social media site. Because social media is essential for advertising, internet marketers understand how to consider the branding of a company to properly use the features of varying social media platforms.

Time management

Internet marketers may work as freelance professionals—either during the beginning of their careers or in a full-time position. Freelancing in any industry requires time management skills so employees can orient their schedules appropriately. Time management is also especially important for freelance internet marketers because internet marketing as a freelance professionals requires multitasking between the completion of marketing, product development and item shipping tasks.

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