How To Create a Company Profile in 10 Steps (With Example)
Updated July 28, 2023
A company profile can show investors and stakeholders the value of a company, along with its mission, goals and performance. Discovering what to include in a company profile can help you write a profile that engages readers and promotes a company's image.
In this article, we define the company profile and discuss its importance, deliver steps for writing a company profile, list tips for a strong profile and offer a template and example of a typical company profile, plus we take a look at Indeed’s Company Pages.
What is a company profile?
A company profile is a written introduction to a company that tells the reader about its activities, mission, goals and strengths. Often, a company profile includes the story of the company's founding and describes its products or services.
In smaller businesses, the company owner may write a company profile. However, larger companies can assign an employee to this task. Company profiles can fulfill the following purposes:
Funding: Company profiles can give potential investors the information they need to decide whether to provide funding for a company.
Brand building: You can use a company profile to inform website and social media users about your company's mission, values and origin.
Recruitment: A company profile, similar to a Company Page on Indeed, helps you to promote your company to prospective talent and highlight what makes your company unique.
There is no set length for company profiles. Some profiles are as short as two pages while others span 10 or more. This length can depend on a number of factors, including the audience for the company profile, the company's age and its size.
Related: What are Organization Values?
Importance of writing a company profile
There are several benefits to writing a profile for a company:
Communicate culture and values: Writing a company profile that emphasizes a positive company culture and strong values can help companies attract employees and investors.
Public image: A strong company profile can give a company a positive public image in its community.
Growth: Company profiles can act as a plan for growing business operations and revenue.
How to create a company profile
Below is a list of steps you can take to write a company profile:
1. Identify a purpose for the profile
Before you begin writing the company profile, it's important to identify its purpose. Company profiles can include different elements depending on their target audience and end goal.
Once you have identified the profile's purpose, you can think about elements to incorporate that emphasize that purpose. Here are some elements to consider including in the profile:
Company values: Whether you're writing the profile to recruit investors or engage customers, you can include language that describes the company's values.
Value of products: Especially if you're writing a company profile for investors, you can use the profile as an opportunity to demonstrate the products' value among the company's target audience.
Performance: You can also use the company profile as an opportunity to describe the company's performance, including its revenue.
2. Select a style and format for the company profile
Next, you can decide on the style and structure of the profile. This can help you organize information in a way that's easy to read and appealing for readers to view. One popular choice for company profile formatting is to use a series of subheadings to organize information.
3. Incorporate contact information
You can begin the company profile by including the company name, website and contact information. This can allow readers to perform more research into the company. If you're writing the profile for potential investors, this can also ensure they have a way to contact someone at the company about funding.
4. Include the company's mission statement
In the next section of the company profile, you can include the company's mission statement. A mission statement describes the purpose and values of a company. Here are elements of a strong mission statement:
Target audience: A strong mission statement describes the key consumer market the company targets.
Product or service: Mission statements also can make clear what product or service the company offers.
Distinction: Lastly, a mission statement can describe what makes its product unique in its market.
Example mission statement for a mechanic: "To provide unmatched customer service to car owners through strong relationships that encourage a sense of community."
5. Write about the company's history
Many company profiles include a brief story of the company's founding. You can format this information into a timeline or write a short paragraph that gives more insight into the motivations for creating the company. You can include the company's founding date and location in this area of the company profile.
6. Describe products and services
Next, you can provide a description of the products or services the company offers. This can be an exhaustive list, a summary of the company's top-selling products or a broader description of the types of products the company sells.
7. Include awards and recognition
In the next section of the profile, you can list or describe awards and other recognition the company has earned. This can help you use the company profile to demonstrate the company's value and prestige in its industry and community.
8. Financial information
If the main audience for the company profile is investors, you can also include a section in the profile for the company's financial information, including the following:
Financial targets: Including the company's goals in the profile can show investors the company's executives and management are motivated to boost revenue.
Strategies: In addition to financial goals, a company profile can also show companies' plans for achieving those goals.
Past performance: Companies can also include their past performance in their profiles to demonstrate the company's track record.
Another type of information you can incorporate into a company profile is its demographics, including:
Number of employees: Including the number of employees can show readers the size of the company.
Diversity statistics: If the company is committed to diversity, it can include statistics for the racial, age and gender makeup of its employees and discuss goals and strategies for improving these statistics.
10. Incorporate testimonials
You can also include a section for testimonials from customers or employees in your company profile. This can help you show the company delivers a positive culture to employees or satisfaction to customers. A testimonial can be a simple quote from someone about their experience with the company, along with their name and title. You can also include photos with the testimonials.
Related: What are Testimonials?
Tips for writing a company profile
Here are tips you can follow to create a winning company profile:
Use subheadings: You can create subheadings for each section of the company profile to organize information in a way that's easy for readers to understand.
Include the logo: Including your company's logo on the profile can promote brand recognition and act as a design element for the document.
Consider design elements: Fonts, color, graphics and white space can define the design of a company profile. You can follow your company's branding style to achieve a cohesive company profile design.
Proofread the profile: Before you distribute the company profile, be sure to use spell-checking software to ensure there are no errors in the profile. This can help your profile appear clean and professional to readers.
Related: How To Design a Logo
Company profile template
You can use the following template to create a basic company profile:
Contact: [Contact name] | [Contact phone number] | [Contact email address]
Mission statement: [Mission statement]
About us: [Paragraph describing the founding, history and other facts about the company]
Our team: [Description of top-level employees]
Our products/services: [Description of products and services]
Financial information: [Description of the company's financial goals and performance]
Awards and recognition: [List of awards and certifications]
[Quote from customer or employee] — [Name], [Title]
[Quote from customer or employee] — [Name], [Title]
[Quote from customer or employee] — [Name], [Title]
To upload the template into Google Docs, go to File > Open > and select the correct downloaded file.
Company profile example
Below is an example of a company profile that you can use as an inspiration to write your own:
The Fern Collective
Contact: Ariel Rodriguez | 555-555-5555 | email@example.com
Mission statement: Local art cooperative brings artists' work to consumers through high-quality handmade goods that promote community and connectivity
About us: In 2014, local artist Ariel Rodriguez saw an opportunity to connect local artists with consumers through a storefront selling handmade goods. The original storefront on 804 E. Oak St. in Rockwell, Texas, sold the art of 13 local makers to members of the community. Since then, the number of artists supplying the store has grown to over 20.
Our team: Founder: Ariel Rodriguez | Sales staff: Anna Marks, Josie Quan, Tyler Hanson and Mark Wayne
Our products/services: The Fern Collective sells handmade goods including soaps, clothing, accessories, candles and home decor, including art prints.
Financial information: The Fern Collective is seeking investors to help scale this local business and bring handmade goods to a wider audience. Below is a table showing our earnings and revenue goals:
2018: $200,000 vs. $165,000
2019: $225,000 vs. $200,000
2020: $350,000 vs. $345,000
2021: $500,000 vs. TBD
Awards and recognitions:
Rockwell Newcomer Award - The Rockwell Times, 2015
Best Gift Shop - Best of Rockwell County, 2016, 2018-2022
"The Fern Collective has allowed me to sell my art to a bigger audience and increase my yearly earnings as a jewelry maker." — Anita Stark, artist
"With its wide selection of handmade goods at reasonable prices, the Fern Collective has given Rockwell residents and artists a space to build relationships." — Cassandra Rowell, The Rockwell Times
Indeed Company Pages
Indexed in Indeed’s company database, Indeed Company Pages give employers a space where they can promote their company to prospective employees and, as noted above, attract talent to their organization.
All companies that post a job on Indeed have a unique Company Page automatically generated that they can claim. Once verified, the page is yours to edit as you would like, with sections for:
Current jobs available
As with creating a strong company profile, creating a Company Page on Indeed is helpful in communicating your company’s culture, values, public image and growth.
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