How To Get More Clients in 7 Steps (With Several Tips)

By Indeed Editorial Team

Updated August 17, 2022 | Published February 15, 2021

Updated August 17, 2022

Published February 15, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Businesses rely on their clients for success. Having a steady and growing number of clients makes a business profitable and can even help you advance in your career. Learning some strategies to get more clients and retain your current clients can help you develop a business process that allows your company to grow.

In this article, we explain the importance of securing customers and provide steps and tips for how to get clients for your business.

Why is it important to get new clients?

Getting new clients is essential to growing a business and keeping it running. While it's important to maintain your relationship with current clients, your business also needs new clients to expand and make a profit. Getting new clients also helps a company become more well known, which can lead to even more new customers. If a business already has many satisfied customers, new customers are more likely to show interest in it. There's also the potential for current clients to help a company expand its clientele through recommendations.

Acquiring new clients is not only great for business, but it may also directly impact your salary as an employee. If you work in a sales position, you might make a commission for each new client you bring in. Showing initiative and success in getting new clients can also impress your employer and allow you to advance in your company.

Related: 9 Tips on How To Get Promoted at Work

How to get more clients

Here are seven steps you can take to obtain more clients:

1. Understand your business

The first step in getting more clients is to have a detailed understanding of your business, including its mission, brand and values. To convince people to work with you or buy your product, you need to know what you're offering so that you can express the value of your offerings. You should fully understand the benefits of your business or service and focus on highlighting them in your marketing.

It can help to have proven research or results about what you're offering. If you work for a business and are trying to find more clients, you can compile information about how your services have helped others in the past. If you're selling a product, customer reviews are a great way to show the success and benefits of that product to potential new customers. This research also helps you understand your business or product better so you know how to market it best.

Related: How To Build Your Brand Identity in 5 Steps

2. Identify your client

Determine who your ideal client is and ensure you're consistently marketing toward them. Having a target group is less overwhelming than trying to appeal to everyone in a broader market. Examine who your current clients are to figure out who you should look for as potential clients. Having a defined market and understanding how your products fulfill a specific need or solve a particular problem for those clients can help you define your marketing strategy.

Also, consider who else could use your product or service. You may realize that your current client base is more limited than it should be. If this is the case, focus on marketing toward those people who you haven't yet reached. This can open your business up to an entirely new market. For example, maybe your current client base is primarily women, but you know that your product or service can also be great for men. Focus on making your marketing more inclusive or creating a special campaign to market toward more diverse clients.

Related: Market Research vs. Consumer Insights (With Definitions)

3. Take advantage of social media

Social media is a great tool for reaching a wide audience. Different demographics of people use different platforms, so consider this when deciding which to use. For example, if you're marketing toward children or teenagers, consider using a platform that those demographics use.

Social media can also be useful for many types of businesses and services, so consider which platform is the best fit for you. If you work in a creative field, as a graphic designer or hairdresser, for example, using a social media platform that focuses on sharing pictures may be a good way to show off your work and allow people to connect with you. However, if you work in a field like real estate, you may want to use a more community-oriented platform that allows you to connect with people based on location.

Read more: 8 Steps To Create Successful Social Media Marketing Strategies

4. Generate leads

Another important step to getting new clients is generating leads. Social media can be a great way to help potential clients find you, but you should also focus on contacting clients yourself. Once you understand your business and your customers, it should be easier to focus on your most prominent client bases. There are many programs available online that can help you with lead generation, and you can also generate leads yourself by networking and conducting research and online searches.

Related: How To Create an Effective Brand Marketing Campaign

5. Be personal

Reaching a large audience is a great start to getting new clients, but adding a personal touch is a good way to help you close deals. Clients are more likely to remember you if you take the time to make your interaction with them a little more personal, and they may favor working with someone who did this over someone who didn't. If your clients are businesses, thoroughly research each organization to personalize your pitch to each one. This shows them that you understand their needs and that you're committed to helping them.

There are many ways that you can make a good impression on other potential clients. This can be something as simple as engaging with them about slightly more personal topics rather than keeping things strictly business-related. Ask them questions that show your genuine interest in their lives and they may be more likely to work with you. You can also send out handwritten letters to thank them for their interest or offer them a special promotion. This can make your correspondence more memorable.

Related: Personalized Marketing: What It Is and How To Use It

6. Start a blog

One way to promote your business and encourage clients to return to your website is to start a blog. The type of content you post may depend on your type of business. For example, if you work in real estate, you may start a blog that provides tips to new homeowners or those looking to sell their homes. Providing helpful information that's relevant to your customers' needs is a great way to invite them to view your webpage regularly. When starting a blog, establish a consistent posting schedule and consider allowing viewers to subscribe so they receive post notifications.

Related: 11 Types of Blogs (With Benefits of Creating Blog Posts)

7. Build an email list

Having an email list can help you stay in contact with your customers. Clients may stay engaged with your business when they receive regular communication from it. You can email weekly or monthly newsletters to update your clients about current services or updates to your business. It can also help to send special promotions or deals to loyal customers who subscribe to your email list. You can also send personalized emails, like emails with information about birthday discounts for customers or thank-you emails for customers who purchase your products.

Related: How To Create an Email List in 4 Steps

Tips for getting new clients

Now that you have a plan for how to get new clients, you can focus on implementing some more specific strategies. Here are some tips to help you acquire new clients:

  • Ask for reviews or referrals from current clients. Use your existing client relationships to expand your markets and gain new business.

  • Follow up with previous clients. Even if they don't need your services anymore, you may be able to get valuable feedback. Distributing surveys to gain feedback from customers can help you learn about the strengths and weaknesses of your business and its strategies.

  • Be personal on social media. Make your online presence unique and human to connect with clients on a more personal level.

  • Host an event. Show potential clients what you can offer through online or in-person events. Demonstrations are a great way to show how your products work and why they can benefit your clients.

  • Offer promotions and discounts. Encourage new clients to do business with you by offering special deals. Promotions can help potential customers become aware of your products, and discounts may encourage clients to try your products or continue using your services over competitors.

Explore more articles