14 Effective Ways To Grow Your Social Media Presence

By Indeed Editorial Team

Updated March 28, 2022 | Published March 29, 2021

Updated March 28, 2022

Published March 29, 2021

The business environment is highly competitive, with companies seeking to outdo each other on customer numbers, revenue, profits and even social media followership. To attract and retain online audiences, companies are investing a great deal in their social media presence. Social media is not just a meeting point for company stakeholders but also a crucial touch point for existing and new customers. In this article, we discuss what social media presence is, explain how to increase your social media presence and offer tips on social media management.

What is social media presence?

Social media presence refers to how a business is represented online via its social media accounts. The company's social media presence is determined by the content they post, how often they post, how they engage clients or respondents, who the company follows and who follows the company. If a company posts about a product, online visitors will associate the product with the company. A busier social media account gets more attention than a dormant one.

Related: The Ultimate Guide to Creating a Social Media Strategy for Your Small Business

Why is it important to increase your social media presence

Here a few reasons why social media is important for your business:

  • Social media boosts your visibility among potential customers.

  • A robust social media profile builds a brand's authority.

  • Social media enables instant interaction and relationship-building with clients.

  • Social media allows you to humanize your brand.

  • Social media increases traffic to your website.

  • Social media networking is a low-cost way of generating leads.

  • Social media helps you manage your online reputation.

  • Social media provides an additional platform for offering customer support.

There are many more reasons why businesses are investing heavily in social media. The bottom line is that social media provides a fast, inexpensive and effective way of reaching out to your audience wherever they may be across the globe.

How to increase social media presence

Here are some tips on how to increase social media presence:

1. Establish clear, achievable goals

Before posting anything on a company's social media account, you should have a goal. The goal must be definite, quantifiable and achievable, and it should be attached to a specific time frame. A good example is an objective like "to improve our Facebook response rate by 20% by end of the financial year." In this goal, the company has identified Facebook as its preferred platform, has targeted a response rate of 20% and set the end of the fiscal year as its deadline.

2. Develop a social media strategy

After identifying your goal, draw a well-laid-out plan regarding how to attain the goal. If you hadn't identified a team to represent the company on social media, the time is ripe to appoint a social media manager to spearhead the plan. A calendar will also come in handy to guide you on what to post and when to post as well as to keep you updated on upcoming events so you don't miss out on a marketing opportunity. Your social media strategy can also help identify your target audience, what their interests are, what content needs updating and what content suits which platform.

3. Understand the needs of your audience

Companies are able to attract more followers when they understand what their audience needs. Knowing what your followers are passionate about or what they prefer to read will help you relate to them at a personal level. Some of the best ways to find out what they like are by conducting surveys, interacting with them through their preferred platform or providing a section for comments and suggestions. Once you understand their needs, you can then plan how to meet them, translating to more traffic to your website and social media accounts.

4. Choose a suitable social media platform

When choosing a social media platform, understand your target group—that is, where your audience is found. Experts advise companies to join any or all the major social media platforms.

5. Actively engage your audience

Online users need to know that you are as actively involved on your social media sites as they are. To accomplish this, it is crucial that they are kept actively engaged. You can do this by answering their questions and commenting on their posts. When you comment on a post, your audience gets the assurance that you are listening. You can also share information that you find relevant, ask questions to get their views, address their complaints and express appreciation for customers. All of these actions keep a brand's account active and may potentially bring in more followers.

6. Maintain a human face

No online user or potential client wants to feel like they are conversing with a programmed robot with no feelings or empathy. Your brand should have a human face and an appropriate personality. The best approach to humanizing your social media presence is to relate with followers in a friendly way, as though you are dealing with a close friend. Once in a while, the company can also upload a few photos with real followers. This will help its online audience connect to the brand more.

7. Be present more often

Your online followers need to feel your presence. It can be frustrating for someone to visit your account only to find that the last blog or update was done months ago. Dedicate a few minutes or hours each per day to respond to concerns and queries. The frequency at which you should post content depends on the social platform. For Facebook and professional networking sites, one post per day may ideal. Other sites, on the other hand, may change more frequently and require more frequent updates to keep your brand on people's feeds.

8. Focus more on customer satisfaction than selling

You can draw more attention to your company's website by selling less and offering more help instead. No customer wants to feel as though their money matters more to you than their satisfaction. You could be aiming for increased sales, but that does not need to be so obvious. Should a customer ask when offers are up for a particular product, you can promptly answer by providing a link to it. This way, you will have provided a solution and marketed the company without having to sell directly. Offering solutions, as opposed to selling, is more likely to earn you a loyal customer.

9. Provide links to social media accounts on the website

Make it easier for those who visit your company website to find you on social media by including social icons on your website. Icons are the easiest and most efficient way of indirectly advertising your presence on social media. Linking your company's social media profile to your website makes online users explore it. If the visitors find your content interesting, they will surely visit the platforms more often and possibly make a purchase.

10. Share your social media accounts widely

Do not be hesitant to share your social applications and websites with everybody you know. This may be the only way for them to learn of the company's presence on Facebook, Instagram or other social media page. For instance, you may invite your friends and family to like your pages on Facebook or send them links to your social media networks through messaging applications. If they in turn tell their friends, who tell other friends, then eventually you will see an increased social media presence.

11. Produce high quality and valuable content

With so many sites to choose from, your audience will only stay if you provide high-quality content. Quality content brings the right audience to a company's social media platforms and website. Besides, they are likely to share it with others. The content may include videos, images, press releases, captivating blogs, product reviews or case studies. Developing valuable content also improves the ranking of your site on the Google search results page.

12. Make use of keywords

When posting on your social media accounts, make sure that you use keywords to catch internet users' attention. The keywords should represent what your company does. For instance, if you are a catering company, you might consider including phrases like cuisines, weddings, social events, caterers and on-site cooking. This way, online users might find you through these keywords whenever they do an online search.

13. Reward your audience for following you

People are drawn to different online sites, pages and accounts for various reasons. Give them a good reason to visit yours. Provide an eye-catching topic to draw their curiosity or have something to offer for free. A discount code, a few giveaways, free trials or a complimentary book might do the trick. You may also like their pages or offer to like theirs back if they do yours. This is a win-win outcome that most people will grab instantly.

14. Get ready to pay for It

Paying to increase a company's presence and influence on social media is a tactic embraced by established companies and startups alike. You can hire influencers to push your brand narrative on social media. You can also increase your presence by paying for adverts on these platforms. These ads can be costly but are often worth it in the long run. Once your business has gained more followers, you can cut back on the spending.

Tips for social media management

Here are some essential tips to help you build a good social media management plan:

  • Automate some tasks: To lighten your workload, employ automation tools like Sprout Social to publish and schedule posts in advance.

  • Use evaluation metrics: To gather and analyze data, use social platform analytics to review growth in the number of followers, posts most liked and other parameters.

  • Outsource whenever necessary: As your business grows, you might need to outsource your social media platforms' management.

  • Always have a backup plan: Competitors may convince your clients to cross over to their side. You should therefore be ready to change your social media approach to remain competitive.

Read More: How to Start a Social Media Management Company

Please note that none of the companies mentioned in this article are affiliated with Indeed.

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