How To Make an Artist Website (And Why It's Important)

By Indeed Editorial Team

Published September 22, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

A successful website can help you sell your products and services, give others important information about your offerings and allow you to represent yourself as an artist effectively. Learning to design a strong artist website can have many benefits. Regardless of the type of art you produce, websites are a useful resource for connecting with clients, sharing your work and communicating important updates. In this article, we explain what an artist website is, describe why it's important to have one and tell you how to make a successful and unique artist website.

What is an artist website?

An artist website is a tool artists can use to share information about their offerings, list information about upcoming shows and events, connect with prospective clients and share their work. Some artists allow site visitors to purchase products directly from their site and others use it as a resource for those interested in their work. You can use free platforms to host your website, design a custom site or pay a service or individual to create a site for you.

Why is an artist website important?

An artist website is important for many reasons, including:

It makes it easier for people to connect with you

Many artists use their websites as a resource for communicating with clients. By including a contact section on your site and letting others know how they can connect with you, you can make it easier for prospective clients and customers to reach you. Many sites allow you to connect website messages to your preferred email address, making it easy to respond to requests and communications in a timely manner.

Related: 29 Ways To Drive Traffic To Your Website

It provides a place where people can buy your art

Some artists choose to post some of their for sale pieces on their website and give visitors an option to buy their art online. To sell products on your website, you may need to look into a sale platform rather than a basic content management system. These often cost money to run and maintain, but they can make it easier to track and receive purchase requests.

Many artists run successful online businesses using their artist website. If you choose to do this, prioritize the customer experience and ensure it's easy for them to see what products you have available and to make purchases.

It allows you communicate important updates

The main page of your website can be a good place to post important updates, changes and reminders. Upcoming shows, commission availability or new items are examples of update content you could publish using your website. Posting important notices on your main page can make it easier for site visitors to receive timely and important information about your offerings and activity.

It can be a useful resource for sharing your work

Even though a website differs from an online portfolio, you can still use it to share your work with others. Having a place where site visitors can browse your art helps them learn about your skills, style and offerings. Consider creating different tabs where viewers can look at specific collections, mediums or styles. When applying for jobs or showing others your art, your website link can help you provide access to your best pieces conveniently.

Related: What Is a Work Portfolio? (Plus How To Build One)

How to make an artist website

If you're interested in making an artist website of your own, here are some steps you can take:

1. Decide on the goal for your site

The first step toward creating a successful artist website is to outline the goals you have for your site. This can help you decide how to organize your content and where to host your site. If your goal is to sell your art, you can search for online sales platforms that allow customers to pay for pieces on your site directly. If your goal is simply to share your work and provide information on yourself and your offerings, you can adjust your search to find the best website to meet your needs.

Related: Website Personalization: Definition, Strategies and Tips

2. Choose a content management system

With your goal in mind, search for a content management system that can support your website's needs. There are free hosting platforms that allow you to create custom pages with navigable tabs and the ability to upload pictures. These sites often offer helpful templates specific to art content. Some paid sites offer increased functionality, like the ability to make purchases on the site, use chat features or request an appointment.

If you need something truly unique, you can purchase a domain name and design the site yourself, though this often takes some web design and programming knowledge. You could also hire a freelance or professional website designer. These options can be significantly more expensive, but they often offer you more freedom in terms of your website's functions and organization.

3. Design your site's layout

Once you have a site, work to upload your content and organize your page. You can use tabs to host different content. Make sure your tab labels are obvious and clearly represent the information a viewer could find by clicking on the tab. Some examples of different pages or tabs you could include on your artist website are "About," "Contact," or "Artwork." You can also use tabs to describe different categories of your work, like "Drawings," "Sculpture," and "Murals."

As you make your selections, ensure your content follows a cohesive theme that represents your personal brand and style. Use the same font and color choices across your website. Upload work that represents who you are as an artist and make it easy for users to navigate between the different sections on your site. Following these steps can ensure your site stays accessible and that your users have a pleasant experience.

Related: 15 Website Improvement Tips

4. Update your site

After you upload your content and publish your website, be sure to update it regularly with the newest versions of your work and timely updates. Remove outdated notices quickly and update your work often. Try to keep your formatting, style and color choices consistent. These can become recognizable aspects of your brand, which means removing them or changing the style of your website could confuse your visitors. If your contact information or availability changes, add these updates to your page promptly.

Explore more articles