How To Succeed as a Real Estate Agent in 2022: 10 Tips
By Indeed Editorial Team
Updated January 13, 2022 | Published April 3, 2020
Updated January 13, 2022
Published April 3, 2020
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
Becoming a successful salesperson takes a great deal of practice and experience. Even the most experienced agents benefit from new ideas and methodologies in their business.
In this article, we discuss what real estate agents do and list a comprehensive set of tips that will help you to improve your own property sales skills and your overall business.
What does a real estate agent do?
Real estate agents are licensed professionals who help property buyers find options within their price range and negotiate with other realtors. These agents act as a buyer's representative throughout both the search and buying processes.
Agents specialize in either commercial or residential real estate and perform duties on behalf of either a buyer or a seller. Agents that work for sellers call themselves listing agents. They advise their clients on how to price their property and prepare it for a sale. Agents that work for buyers call themselves buyers' agents. They look at sales data on similar properties their client has an interest in and compare them together in order to negotiate the best deal.
Related: How to Start in Real Estate
10 tips for success as a real estate agent
For greater success and effectiveness as a real estate agent, follow these tips:
Become a better communicator.
Partner with other local agents.
Find a publicist.
Host open house events.
Pitch a realty story to a news outlet.
Use email marketing.
Keep in contact with past clients.
Create social media profiles.
Qualify your clients prior to working with them.
Create a budget.
1. Become a better communicator
Excellent communication skills are important for any industry, but when you work with contracts and negotiations, it's especially vital. Buyers, in particular, have the right to drop their buyer's agent prior to making an offer. If you want to keep your clients, engage with them by advising them on potential options, setting up home tours and introducing them to listing agents.
Read more: 4 Communication Styles
2. Partner with other local agents
Having a network of agents to work with will help in managing clients that have needs you're unable to meet, such as a price point you have little or no experience in. Instead, co-list or co-represent them with another agent that specializes in their interest area. Splitting the profit on a property is better than missing out on it altogether.
3. Find a publicist
If you're a new agent or just need more exposure, hire a publicist. Local publicists have strong connections with nearby journalists who can name you as one of the top sources in the area on the subject of real estate. Publicists also negotiate cross-marketing deals for your independent agency with local news outlets.
4. Host open house events
Open house events are often very important for the success of a sale. Whether you specialize in commercial or private properties, open house events allow the public inside for a free tour without a buyer's agent representing them. This attracts more attention to the property and increases its chances of selling.
5. Pitch a realty story to a news outlet
Reporters always need something to tell their readers. If you notice any real estate trends in your area such as three-car garages or in-law suites, let them know. As payment for your contribution, ask them to introduce you and link to your website in the article for more information. Not only does this drive traffic to your site, but it also lets prospective buyers and sellers know that you're very knowledgeable with local real estate, encouraging them to choose you as their agent.
6. Use email marketing
Email automation software makes it easy to keep in contact with both previous and current clients. Use drip campaigns to teach them more about what you can do for them as their agent and educate them on current trends and other areas affecting local real estate. Provide free supplemental guides such as eBooks or incentives like special offers. Pair these guides and incentives with call-to-action buttons to monitor which clients are most qualified or most interested in purchasing a home.
Read more: Q&A: What Is Email Marketing?
7. Keep in contact with past clients
Even when clients find a great home, keep in touch with them after the sale. Send out cards during the holidays or yearly check-ins asking about how much they enjoy their home or commercial property. Doing so lets them know that you still work locally and are available for assistance anytime they decide to buy or sell again. Sending out friendly communication on rare occasions also increases the chances of clients recommending you to friends and family.
8. Create social media profiles
Almost everyone engages with the internet, making it one of the most valuable assets for realtors. Create a website for yourself along with social media profiles on some of the more popular platforms. Remain active on these sites and keep your content and tone professional. Encourage your clients to join and share your pages and build your community. Everything you post becomes free marketing, instantly sending messages out to a captive audience of previous, current and prospective clients.
9. Qualify your clients prior to working with them
Top-performing real estate agents know how to get a better understanding of prospective clients prior to working with them. Through industry experience and excellent communication skills, agents categorize clients by those who have an interest in making a purchase or those who passively search for new properties. Focus on individuals who are most ready to make a sale to ensure your effort amounts to a reward.
10. Create a budget
For independent agents, creating a budget is essential for the long-term success of your business. Consider the price range of properties you want to sell and how long it takes you on average to sell a property. Additionally, consider any other costs that go into your business such as gas money for traveling to properties or the provision of food and beverages during open house events.
Once you have official numbers or price points for all of those categories, subtract a small amount from each before setting any official budgets. This ensures that your business remains in a comfortable financial space each month.
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