What Is Business Monitoring and Why is It Important?

Updated September 30, 2022

Business monitoring is an essential component of how a company can perform its daily activities effectively. It's also common for business stakeholders to require updates on a company's performance and progress, and business monitoring techniques can help professionals provide accurate information. Understanding the importance of business monitoring allows you to better use the techniques to your advantage in the workplace.

In this article, we explain what business monitoring is and review several reasons that it's important for businesses.

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What is business monitoring?

Business monitoring involves tracking and analyzing a business' performance over a certain period of time. You usually create goals and objectives for this process to oversee and track progress effectively. It's often necessary for a business to include this process as board members or other stakeholders may require daily, weekly or monthly reports about its performance. Here are some types of key business monitoring techniques a company can use:

Process monitoring

Process monitoring allows you to check whether you're executing procedures required for a business to operate successfully. This type of business monitoring is typical for companies that share information about policy updates or procedure implementation. You can also use this business monitoring process to inform all business staff about whether the implementation steps were successful.

Related: How To Conduct Business Process Mapping

Progress tracking

Progress tracking focuses on tracking a business' progress toward meeting its goals, allowing executives to stay up-to-date on departmental operations. Many businesses have objectives and milestones to reach during specific periods of time, such as meeting sales quotas or hiring a certain number of people. Using progress tracking can help you maintain efficiency while completing them.

Related: How To Monitor Progress

Performance monitoring

Having top performance is important for any type of business. Typically, businesses have performance expectations for their staff, and business monitoring can help ensure all employees are able to meet them in an efficient manner. Performance monitoring provides you with an opportunity to assess performance progress as it occurs, which gives you insight into what to improve for future projects or tasks.

Related: Performance Standards: What Are They and Why They're Important

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Why is business monitoring important?

Business monitoring is important because it impacts the financial health of a business and its overall success in the field. Here are more reasons that business monitoring is important for a business' growth:

Improves efficiency

Business monitoring processes help you save time and effort. It's common for business monitoring processes to help create business operational standards, providing you with a framework for certain activities. These frameworks usually focus on creating efficiencies, meaning staff members can use the least amount of time and effort possible to accomplish tasks.

For instance, if a company implements a performance monitoring process, it may identify a task that often takes too long to produce quantifiable results. The executives might use data from the process to revise the steps of this task until it becomes more efficient, creating a time efficiency. As a result, the company might implement this new process across every department, standardizing the steps for other essential tasks,

Related: Elements of Effective Monitoring and Evaluation

Saves business costs

Engaging in business monitoring processes can also help a business operate in a cost-efficient manner. As business monitoring works to identify issues before they become prevalent, you may uncover potential financial risks that could raise costs if they're not resolved over time. You might also discover ways to reduce a business operation's costs without losing staff productivity. Using a business monitoring process may also help you save on post-production costs.

Related: Brand Monitoring: Tips, Tools and Examples

Lets you track resources

Business monitoring can allow to you track a company's resources effectively. Generating business monitoring reports can give you insight into which materials a business has available for use and indicate what they might require in the future. As a result, business monitoring can help ensure a business has all the tools it needs to reach its goals. For instance, you can use the business monitoring process during a project to observe which resources a company requires for each step, and buy them before each one starts.

Related: A Complete Guide to Sales Monitoring Systems (With Tips)

Increases business operations visibility

Remaining aware of all business operations, their progress over time and individual processes are important because they help you understand how a business functions. Engaging in business monitoring processes allows you to have increased visibility on all aspects of the business, as you can better track or supervise activities throughout all departments. Having this visibility also allows departments to communicate about business processes more effectively.

Keeps you updated

Engaging in consistent business monitoring ensures that you're constantly aware of how the business performs. You can generate reports of business monitoring findings daily, weekly, monthly or annually, depending on your needs. These reports can include many types of important information, like marketing campaigns launched throughout a year, sales made during a month or project progress achieved every week. You may also share these updates with all staff members so they remain updated on the status of the business and their individual performance.

Related: How To Create a Business Analysis Model

Gives you insight into management practices

Business monitoring reports can provide helpful insight to help optimize a company's management processes. For example, you can usually find information about business successes, expenses, challenges, growth milestones and opportunities for improvement. Management can take this information and use it to create new procedures, plans, policies and budgets to better meet company goals or support their staff members.

Related: What Is Business Process Management? Types and Benefits

Helps you identify issues and solutions

Engaging in routine business monitoring can be helpful in identifying any challenges a business may encounter in the future. By generating reports over certain time periods, you can compare project results with standard metrics to identify potential issues. As a result, you can craft effective solutions in a timely manner. For instance, a social media marketing company may use key performance indicators (KPIs) to measure engagement success on its profiles. If executives use a KPI business monitoring process, they might better identify which types of posts generate maximum engagement.

Related: What Is a Key Performance Indicator (KPI)? Examples, Best Practices and How To Create Them

Guarantees transparency

Public companies typically create an annual financial report of their revenue and expenses, as well as ownership data. You share this annual report with the federal government, investors and stockholders to ensure transparency between a company and members of the public. Engaging in business monitoring processes continuously can help you gain detailed data on the company and use it to create accurate, detailed annual reports.

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