How To Increase Employee Loyalty and Engage Your Team

By Indeed Editorial Team

Published January 3, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

A manager's ability to cultivate loyalty among their employees can have a direct impact on their team's success. When people feel loyal to their team and workplace, they often have a high level of motivation to perform in their role. By learning strategies to create a sense of community among your team and show them you value their contributions, you can increase employee loyalty and develop a culture of commitment to your shared goals. In this article, we explain the concept of employee loyalty and share steps on how to promote loyalty among your team.

What is employee loyalty?

Employee loyalty is the sense of commitment and dedication that people have to their team and organization. It involves employees valuing the mission and goals of the company alongside their own personal aspirations. When the employees at a company feel passionate about providing high-quality results for their employer and plan to contribute their skills to the company long-term, they have a loyal mindset. Loyalty in the workplace includes employees genuinely caring about the success of the business and one another.

How to increase employee loyalty

Developing loyalty on your team takes time and effort. If you want to increase loyalty among your employees, try following these steps:

1. Advocate for fair compensation

One of the main ways you can start to establish loyalty on your team if by providing fair compensation for your team's skills, knowledge and experience. Offering a fair salary and benefits can help people feel comfortable and secure in their roles. Advocating for your team to receive compensation for the contributions they make in the workplace can help them feel that you value their work.

Related: Compensation and Benefits: An Employee's Complete Guide

2. Recognize successes

Praise and recognition are valuable tools for increasing employee loyalty. When you recognize the successes of people on your team, you show them that you're paying attention to their work and that you care about their individual efforts on the team. You can inspire loyalty among your team by providing employees with rewards when they produce outstanding work or embody the company's values.

You can also reward loyalty directly by celebrating milestones within the company. Congratulating employees after one, five or 10 years of employment can show that you appreciate their time at the business. You may consider giving small gifts to employees at major milestones as a reward for their efforts.

Related: Rewards and Incentives in the Workplace (Advantages and Examples)

3. Get to know your team

Forming personal connections with people on your team is one of the best ways to create a loyal environment. People are often the most loyal to a company when they feel a sense of commitment and dedication to their managers, team members and other colleagues. Having conversations with your team members and learning about their professional goals, interests and personal values can encourage a culture of loyalty. You can also use this information to start mentorship relationships or give thoughtful appreciation gifts to your team.

4. Be proactive about concerns

When people on your team express concerns about issues on the team, be proactive about addressing those problems. Helping your team resolve issues by mediating conflicts and advocating for their best interests shows that you care about their wellbeing and their long-term happiness on the team. You can be loyal to your team by validating the concerns of your team and taking steps to create a more positive environment. In exchange, they may be more appreciative and loyal to you in the future.

5. Provide professional development

Invest in your team by scheduling regular opportunities for professional development. Giving employees different ways to learn skills, earn certifications and grow in their careers is a great way to cultivate loyalty. When employees feel like they can benefit professionally from working at a company, they may feel more loyal to the team and want to build their future at the company. As you provide more professional development opportunities, you can create an appreciative team with a loyal mindset.

Benefits of increasing employee loyalty

Both employees and company leaders can enjoy the benefits of having a loyal culture. Here are some of the main advantages of increasing loyalty among your team:

Decreasing turnover

Loyal employees typically want to stay with their team and develop their careers with their current employer. When you increase loyalty on your team, you provide employees with a reason to seek internal promotions and set goals within the company instead of looking for advancement at other companies. This can decrease overall turnover throughout the company. For employees, this has the benefit of long-term job stability. Employers can enjoy having knowledgeable team members that understand the organization while also decreasing hiring costs.

Related: 10 Benefits of Employee Retention

Improving quality

By increasing loyalty on your team, you give employees a reason to care about their work. Loyal employees have a personal investment in the company's goals. This motivates them to try especially hard to submit quality work and achieve their performance objectives. People who are loyal to their employers may also have plans to advance in the company, inspiring them to achieve ambitious performance benchmarks to increase their chances of earning promotions.

Strengthening teamwork

As you improve loyalty among employees, you have the opportunity to enhance teamwork. Loyal employees often develop a sense of community because they share the same goals and mission within the workplace. Their professional passion and dedication to the team can be a great way to bond and improve collaboration when working together on projects.

Related: The Importance of Employee Loyalty and How To Improve It

Tips for increasing loyalty

Here are a few tips you can use to improve your strategies for increasing team loyalty:

  • Talk to longtime employees. Have conversations with longtime employees about what they like about the company and why they've remained in their roles for so long. Learning about what you're doing right from your most loyal team members can help you apply those positive elements to other aspects of the workplace.

  • Ask for feedback. Give team members opportunities to share feedback on how you can make them feel more appreciated at work. Asking for input about how to improve the workplace can help you create an environment that inspires people to be loyal.

  • Maintain a growth mindset. Once you start implementing steps to encourage loyalty, continue looking for ways to grow and improve. Even if you already have a loyal team, having a growth mindset can help you increase loyalty and ensure that they maintain their dedication.

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