How to Write a Letter of Intent When You Want a Job Promotion

By Indeed Editorial Team

Updated February 22, 2021 | Published February 25, 2020

Updated February 22, 2021

Published February 25, 2020

At some point in your career, you may be ready to move up and pursue additional responsibilities. You might crave a position that offers more creative freedom or financial allowances to help you achieve your career goals.

In this article, we will discuss how to write a letter of intent for a job promotion, plus see a template and example that will guide you through the writing process.

What is a letter of intent for a job promotion?

Many companies require employees to submit a letter of intent when they're requesting a promotion. It is a formal document that looks much like a cover letter but expresses your desire to fulfill an internal job position available at the time of your writing. The main parts of your letter of intent include a summary of your job qualifications, plus a detailed account of your career goals and accomplishments.

How to write a letter of intent for a job promotion

Once you've decided to apply for a promotion, you'll need to include some key elements that demonstrate your ability to succeed in the desired role. Follow these steps when writing your letter of intent:

  1. Start with your intention

  2. Outline your qualifications

  3. Explain your accomplishments

  4. Describe why you want the job

  5. Tell how you'll benefit the company

  6. Close on a positive note

Related: How to Ask for a Promotion

1. Start with your intention

Hiring managers and department heads are limited on time, so it's best to get right to the intention of your letter. Start your letter by stating who you are, why you're writing and include the official name of the job position you want. Depending on the size of the company, you may want to include the name of your department and current role.

2. Outline your qualifications

Next, you will want to describe your qualifications for the desired role. If relevant, include the details of your education, work history and any advanced credentials that strengthen your prospects. This helps employers understand your history with the company and saves them time looking for your information. Plus, they may not remember or know about some general facts that you'll mention, so it's best to always include them.

3. Explain your accomplishments

Now you're ready to provide a more detailed account of your accomplishments since joining the company. No matter the industry, it has become increasingly popular to include numbers that show performance-based information when writing formal business letters. For a letter of intent, you might say that you created an email campaign that achieved an 85% open rate or oversaw an annual budget of $1.2 million. Study your accomplishments and think of ways to include a metric.

4. Describe why you want the job

Your desire to pursue the job position is best described near the middle to end of the letter. Include your professional plans and career goals and how this new position will help you achieve them. Sometimes you just need to have the authority that a higher-level position brings to fully accomplish your goals.

Related: How to Write a Great Career Goals Essay

5. Tell how you'll benefit the company

Before you end with gratitude, give the employer one last statement about how you will benefit the company. Make this about the company and how you can help them achieve their goals. Explicitly stating these benefits may help the decision-makers choose you over another candidate. Think of it as a final argument for your case.

6. Close on a positive note

Lastly, end the letter on a positive note and thank the employer for considering your application. You may want to add that you are looking forward to their response as a gentle reminder that you would like to hear back whether you get the job or not.

Related: Cover Letter Examples for an Internal Position or Promotion

Letter of intent for promotion template

The template for your letter should have a formal layout with a tone that is professional yet friendly. Here is an example of how you'll want to structure your letter of intent:

[Your name]

[Your address]

[Your phone]

[Your email]


[Hiring manager's name]

[Company name]

[Company address]


[The first sentence should state your name and the role that you intend to apply for. The second and third sentences should provide an overview of your qualifications and career accomplishments. End the paragraph with a sentence that supports your previous statements.]

[Provide the reasons why you want the promotion in the second paragraph. In the first sentence, you may start by describing how your current role has prepared you for this new promotion. In the second and third sentences, you may explain specific reasons why you've chosen to pursue the job or promotion. End with a sentence that tells how this job will support your goals.]

[In the closing paragraph, end with an explanation of how you'll benefit the company in your new role. In the following sentences, express your gratitude for the opportunity to apply and appreciation for being considered. End on a positive note and let the employer know that you'll be anticipating a response.]

[Closing statement],


Letter of intent for promotion example

Use the following example to guide you when writing a formal letter of intent for promotion:

Amy Jones

2323 Liberty Drive

Orlando, FL 32789


January 7, 2020

Gary Smith

WriteWell Publishing

2000 Penned Way

Orlando, FL 32789

Dear Mr. Smith,

My name is Amy Jones and I'd like to formally apply for the lead copywriter position in the marketing department. Over the past five years, I've written more than 200 blog posts, implemented a variety of marketing campaigns (with a recent email campaign receiving an open rate of 35%) and I've learned valuable knowledge about the industry as a whole. I've generated countless creative ideas and mentored my peers in need of assistance. I feel that I'm in an ideal position to fulfill this new role, which will be a step up from my current role as a junior copywriter.

I am ready for new challenges and responsibilities that will help me develop my skill set and career goals. I know that I am capable of handling a bigger workload and leading a team of writers. I believe the creative team will support my promotion if I assume the role of lead copywriter because we have a great group of people in our department who respect and trust each other.

If you agree that I would be the best candidate for this position, I can assure you that I will be able to deliver the marketing content that you need efficiently and professionally. I will provide a clear direction for the team so that everyone feels supported and comfortable in our work environment. Thank you for your time, and I look forward to your response.


Amy Jones

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