11 of the Best Marketing Dashboard Examples

By Indeed Editorial Team

Updated April 29, 2022 | Published April 26, 2021

Updated April 29, 2022

Published April 26, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

A marketing dashboard is an important tool that displays key insights into how well a product, campaign or company is performing. Understanding marketing dashboards and how they work can help you utilize this valuable marketing tool. In this article, we explore what a marketing dashboard is, the benefits of using this marketing tool and we provide eleven examples of marketing dashboards.

Related: Business Intelligence: Definition and Tools

What is a marketing dashboard?

A marketing dashboard is a visual tool that displays various marketing analytics. It continuously updates data so you can track the performance of your marketing efforts. Marketing dashboards can provide reports on an hourly, daily, weekly or monthly basis to best suit the needs of your business.

What is included in a marketing dashboard?

Marketing dashboards allow you to set metrics that matter most to your business, project or department and to see visual representations of compiled data and trends in an easy-to-understand way, often using charts and graphs. Marketing dashboards often include metrics such as:

  • Website visits

  • Overall traffic and sources

  • Goal completion rates

  • Leads and conversion rates

  • Return on marketing investments

  • Purchase funnels

  • Key performance indicators

Related: A Complete Guide to Key Performance Indicators (KPIs)

What are the benefits of a marketing dashboard?

Because many marketing dashboards offer a visual summary of data analysis, they are often easy to interpret and have considerable benefits, including these nine advantages:

1. Better sales and revenue forecasting

You can gain better insights into customer buying patterns with marketing dashboards, letting you more accurately plan and predict goals and deliverables with actual historical consumer data. You can also measure those goals in real-time to validate actions or react and readjust any sales or marketing strategies.

Related: 6 Sales Forecasting Methods To Help Predict Future Sales

2. Timesaving efficiency

Because most marketing dashboards offer real-time information, they save you valuable time generating reports from various systems and compiling them yourself. These centralized platforms pull all relevant data and measurements for you and display them visually with quick access to authorized personnel.

3. More performance visibility

Marketing dashboards give greater visibility of your business's key information and you can access them at any time. This lets you better understand and respond to quick changes in a market.

4. Inventory control

Inventory management is easier with marketing dashboards because you can monitor stock in actual time, so you’ll know which products are selling and which locations are selling the most product. You can optimize your supply and allocation across multiple locations and reduce the risk of running out of stock.

5. Influential decision-making data

Marketing dashboards let you analyze data quickly and thoroughly, whether for specific metrics to show a product performance or for generating an overall view of the entire organization. They help make large amounts of data more understandable and you can select statistics relevant to each business decision, helping make informed and educated determinations.

6. Easy-to-use information

Marketing dashboards are easy to install, manage and run. They are mobile, too, making business intelligence accessible for different office locations, international use or for business travel.

7. Real-time customer information

You can increase customer satisfaction, retention and loyalty rates through marketing dashboards and the analytics they provide about customer purchasing behaviors and patterns. This allows you to concentrate on specific marketing demographics and rate the performance level of marketing campaigns and activities, ensuring a desired performance result.

8. Actionable insights

You can monitor and measure business performance and act on the data generated by your marketing dashboard to improve a product, campaign, website, advertisement or commercial based on the insights you glean from your metrics. For example, if a particular sale price is not securing enough purchases, a company can use the data to find the right price that influences a customer to buy.

9. Employee performance reviews

You can use dashboards to see how particular sales teams, managers, store locations, warehouses or delivery partners perform. Metrics that show shrinkage rates, items per sale, delivery times and other performance-based content are useful for employee reviews, talent investment, establishing growth locations or even determining management compensation.

Related: Helpful Metrics to Measure Success

What are the different types of marketing dashboards?

There are three types of marketing dashboards overall:

  • Operational: Operational dashboards show what is happening right now in a company.

  • Strategic: Strategic dashboards display and track performance indicators across a company's business.

  • Analytical: Analytical dashboards process data to find trends that can influence business decisions and opportunities.

Related: 4 Examples of Key Performance Metrics to Track

11 examples of marketing dashboards

Marketing dashboards are often customizable, focusing on metrics that matter most to your business, product or role. Here are 11 examples of marketing dashboards and what they can do:

1. Marketing performance dashboard

A marketing performance dashboard shows a high-level look at conversion, revenue and where they both come from. It displays each lead, website visit and purchase or sign-up to offer insight into future decision-making. Marketing performance dashboards typically include KPIs, traffic sources, return on investment and goal completion rates.

2. Digital marketing dashboard

A digital marketing dashboard monitors your online marketing campaigns and other digital marketing efforts. It can be helpful for knowing where to allocate marketing budgets and which campaign styles have a powerful impact to run again. Digital marketing dashboards usually include metrics like social media engagement, advertising click rates, email open rates, website traffic statistics and lead generation rates.

3. Web analytics dashboard

A web analytics dashboard lets you track how your website is performing with real-time measurements. You can select specific time frames to review, like a monthly overview or as precise as certain hours on certain days to help focus marketing efforts. Web analytics dashboards most often include content like number of website visitors, total page views, bounce rate, session duration, secondary page clicks and conversions.

4. SEO analytics dashboard

A search engine optimization (SEO) analytics dashboard gives a comprehensive look at your overall SEO performance and web analytics from different metric perspectives, like organic, direct, referral, paid or affiliate traffic. You can review month-over-month or year-over-year comparisons to help determine sites that work well, ones that need more attention or how keyword tracking and conversion are doing.

5. Social media dashboard

A social media dashboard looks at how well your various social media accounts perform and the correlation between them and your website traffic to help understand how well social media marketing campaigns work to generate sales. Metrics shown on this dashboard often include page impressions, new page likes, total page likes, engaged users and subscribers or follower totals.

6. Email marketing dashboard

An email marketing dashboard focuses on the performance of email marketing campaigns and how consumers found your content to be engaging and relevant to them. You can track data like unopened, unique opens, forwards, bounces, clicks or unsubscribed rates. This dashboard can show demographics and how they respond to an email campaign, like reviewing the age, sex, location and level of education of a consumer, for example.

7. E-commerce marketing dashboard

An e-commerce marketing dashboard shows a daily outlook on activities, budgets, inventory and churn or conversion rates. You can customize this dashboard depending on what you want to do with the data it shows, like adding any of these metrics to the portal:

  • Cost per lead

  • Traffic sources

  • New subscribers

  • Goal completion

  • Retention

  • Added to cart

  • Sales by contact method

  • Monthly recurring revenue (MRR)

  • Annual recurring revenue (ARR)

8. Online marketing dashboard

An online marketing dashboard shows the performance of all online marketing channels, including email, social media, digital advertising, affiliate marketing and website usage. You can see the progression of how a website visit turns into a customer lead and then into a sale and a loyal customer, which can be useful for exploring the marketing ads or phrases that influenced a consumer decision. Other metrics commonly found on online marketing dashboards include:

  • Visitor count

  • Customer acquisition cost

  • Dormancy rate

  • Engagement length

9. CMO marketing dashboard

A chief marketing officer (CMO) dashboard presents an overview of a company's total marketing services so executives can use the data to make informed business decisions or share information with fellow leaders. It can include metrics like:

  • Revenue by source

  • Cost versus revenue

  • Costs per click

  • Conversion rates

  • Return on investment

  • Sales qualified leads

  • Marketing qualified leads

10. Enterprise marketing dashboard

An enterprise marketing dashboard provides executives with enterprise-wide metrics and KPIs across departments, products, campaigns or industries. It lets company officers see relevant day-to-day data to better prepare for upcoming milestones, prepare for meetings with the board of directors, have content to speak to during interviews or decide to alter course based on events or performance.

11. Agency command dashboard

An agency command dashboard lets agencies track the total performance of their client base in one spot without having to select individual accounts or change platforms. This allows agency managers to compare and contrast client success rates, discover best practices, view milestones or glean insights to use when addressing future client candidates to secure business. Common metrics displayed on this dashboard include:

  • Total impressions

  • Total reach

  • Paid impressions

  • Post engagement

  • Cumulative likes

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