12 Marketing Tips for Your Marketing Campaign

By Indeed Editorial Team

Updated February 22, 2021 | Published November 5, 2020

Updated February 22, 2021

Published November 5, 2020

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

As a marketing professional, it's important to stay up-to-date on the latest trends and technology to ensure you're giving your marketing campaign the best chance at success. Being strategic about your marketing tactics and approaches can help you attract more customers to your business and drive profit. In this article, we explain what marketing is and list several marketing tips to help your marketing strategy.

Related: 20 Marketing Tactics That Work and How To Use Them (With Examples)

What is marketing?

Marketing refers to the strategies and tactics you use to attract customers to a business and build loyalty. Marketing professionals use their marketing skills to set prices based on supply and demand, help increase a company's profits and help grow the company's market share through marketing.

While marketing can take a general definition, there are also many types of marketing that have evolved through the years. Here's a look at some of the different types of marketing and what each entails:

  • Traditional marketing: This refers to any type of brand promotion on any type of medium or channel. Before the internet, much of traditional marketing relied on outbound approaches such as print ads and billboards.

  • Outbound marketing: Outbound marketing refers to any type of promotion wherein a brand pushes their message to consumers in an attempt to raise brand awareness. Examples of outbound marketing include print ads, TV ads, emails and cold calling.

  • Inbound marketing: This type of marketing focuses on attracting customers without pushing their agenda. Marketing professionals using inbound marketing aim to create experiences that have a positive impact in order to bring prospective customers to your website. Once on your website, you use various tools to keep them engaged and provide a continued value. After this, you continue your role as a helpful advisor and product or service expert.

  • Digital marketing: Digital marketing uses technology to reach an audience in new and innovative ways. It involves the use of both the internet and electronic devices. For example, businesses use digital marketing when they use social media or emails to engage with their audience.

Related: A Guide To Effective Marketing Techniques

Marketing tips

While you may think you know what it takes to build a successful marketing strategy, keeping your industry knowledge up-to-date and using all of your resources to your advantage can help you and your company find greater success. Use these tips to help when planning or implementing your marketing strategy or campaign:

Market your product ahead of time

Even if your product isn't ready, market it ahead of time to help raise awareness before it's available. Do preemptive awareness campaigning to essentially sell the benefit of the product or service before it's arrived. This allows you to increase demand, ensuring you have some sort of audience once it launches.

Measure results

Make sure you can measure the results of your marketing campaign. Establish ways to track conversions and run various types of marketing campaigns in small batches. Doing this allows you to compare different marketing channels to determine which provides you with the most benefits. It also lets you know which doesn't work and which you should continue using.

Give customers a way to reach you

No matter what your customer has to say, it's important to give them a chance to talk to you. Giving them this outlet shows that you value their thoughts and opinions.

Include a place on your website where they can engage with you. If they have an issue or concern, it gives you an opportunity to address the issue and come to a resolution they can appreciate.

Have a data cleaning routine

Help improve your marketing strategy by cleaning your database on a regular basis. This helps you address data quality issues that can affect a customer's perception of your business. Make sure to have accurate data that can help you make more strategic business decisions. Accurate data also ensures you have a targeted marketing strategy. Aim to make data cleaning a monthly routine to ensure the accuracy of your data.

Use video content

Many people prefer visual content rather than reading through a lengthy post or email. As you brainstorm marketing ideas, consider using videos to boost brand awareness and attract new customers. Many social media platforms even support video content, giving you opportunities to market your business in new ways.

Creating and sharing videos allows you to inform your audience regarding your products and services and helps you engage with them more regularly. Since many people watch videos without sound, consider adding captions to your videos to get greater engagement.

Understand your audience

When developing your marketing strategy, it's imperative to understand your target audience. Consider who they are, their demographic, living situation, what they do and how you can help them do it better. To help you better understand your audience, create buyer personas to better define them when it comes to their demographics and interests. Creating buyer personas also provides you with direction when developing your marketing strategy.

Use different advertising platforms

Test various types of advertising to determine which works best for your company and brand. Oftentimes, you need a combination of advertisements as opposed to just one. The more your customers see you on different channels, the greater chance they'll accept your brand and value its reliability. It also helps them better remember you over your competitors.

Create targeted content

Knowing your audience helps you generate more targeted and relevant content for your current and prospective customers. To gain trust from your audience, aim to reach them on a personal level by showing them you understand their needs and care enough to help them meet these needs. To create targeted content, provide helpful information they can use.

Improve your social media content

Since social media continues to evolve, it's important to keep up with the times and ensure you're always using it to your advantage. Consider investing in paid advertisements across various social media platforms to help you attract more customers. You can also use boosted posts to spread brand awareness.

Related: What Is Social Media Marketing?

Optimize your emails

Though many people prefer emails when communicating with businesses, it's easy to make them feel overwhelmed by the amount of emails they get in their inbox on a daily basis. To improve your email marketing and overall audience engagement, optimize your emails in the following ways:

  • Make your emails come from a recognizable email address and sender name.

  • Write an engaging subject line that gets your audience to open your email.

  • Make your emails and website content optimized for mobile viewing.

  • Make sure your content delivers on what you promised in your email subject line.

  • Have an aesthetically pleasing email and website for your audience.

  • Include a call to action in each of your emails so your audience knows what you want them to do.

Read online reviews

Customer reviews can help you attract new customers through referrals since many people read reviews before buying a product or service. Consider creating a review monitoring process that allows you to sift through reviews more easily. When you read a negative review, you have the opportunity to reach out to them and rectify the situation. While you can't please all of your customers, reaching out to them shows you care all while building customer loyalty.

Use marketing automation tools

To help you better manage your marketing duties, use marketing automation. Marketing automation refers to the platforms and technologies that help you market your business more effectively on various channels using automated and repetitive tasks. Not only does marketing automation save you valuable time, but it also ensures you stay on top of your network and can help you retain customers more easily.

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