20 Marketing Trends That You Can Use Today

By Indeed Editorial Team

Published May 17, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Being up to date with marketing trends can help you create successful marketing strategies for your organization. Regardless of the domain in which your company operates, knowing how to properly market its products can have a direct impact on its profits. Being familiar with the latest marketing trends is a valuable skill, but it requires constant research. In this article, we discuss some of the most potentially effective marketing trends that you can use for your organization.

20 marketing trends

Here are 20 marketing trends that you can implement in your company's marketing campaigns:

1. Interactive content

Getting potential customers to interact with your company and feel connected with your brand is a crucial marketing step and adding interactive content is typically an effective way to do that. There are several ways of doing that, such as:

  • Interactive 360-degree videos where users can move the camera around and zoom in and out

  • Various quizzes and polls related to the products that you're selling

  • Interactive augmented reality ads

  • Polls on issues related to the company's products or its area of activity

2. Social messaging apps

Most people use social messaging apps for private conversations, but they can also be a very effective marketing tool. Adding a messaging component to your website or social media presence can make audiences feel closer to your brand, as they have the possibility to directly communicate with you if they feel they need to. You can expand on that by creating automated messaging for the most frequently asked questions.

Related: 12 Marketing Tips for Your Marketing Campaign

3. Influencer marketing

Influencer marketing is a powerful marketing tool that consists of using people that your potential customers recognize and trust, hiring them to promote your products or brand. By using influencer marketing you are effectively using the trust and personal bond that an influencer built with their audience for your company's gain.

4. Personalized ads

You can use social media platforms and search engines to send personalized ads to your potential customers. Modern technology makes it possible to have different marketing approaches based on your target audience's age, location, hobbies and other characteristics. Aside from offering potential customers a more relevant and personalized experience, it also saves money by only sending your marketing messages to the people who are most likely to be interested in your company.

5. Visual content

Creating visually-based marketing content can typically draw audiences' attention more than text or audio-based content. Beautiful-looking graphics and colors can result in better engagement, mainly due to the fact that our brains are naturally hard-wired to pay more attention to visual details.

6. Voice search

Voice recognition technology is increasingly accurate, and many potential customers choose to use their voice when they search for something online. Voice searches are usually different from text-based searches, in the sense that users tend to use longer sentences than they would in text. You need to prepare for voice-based marketing and make sure that any customer searches related to your company get accurate and direct answers.

7. Automation

Using AI-powered technology to automate some of your marketing efforts can be both cost-saving and effective. By using customer data and other analytics, you can automate various processes in a way that enhances customer personalization and gives the marketing team the time it needs to focus on customer experience. One of the best examples of how AI-based technology can save time and money while providing a positive customer experience is using a chatbot for your website that's programmed to have conversations with visitors regarding your brand and products, reducing the need for call center employees.

8. Focus on customer retention and loyalty

Getting an existing customer to continue to do business with your organization is usually less expensive than attracting a new customer. Given the fact that you have more information regarding an existing customer than a potential one, you can use that information to personalize their relationship with your company and make them feel like their loyalty is rewarded.

Related: Marketing Plan vs. Marketing Strategy: What's the Difference?

9. Live video streams

Live videos typically draw significantly larger audiences than pre-recorded ones. You can occasionally stream live videos on your social media channels, using it as an additional way to interact with existing and potential customers. However, the live videos must have a purpose, such as launching a new product, sharing a relevant piece of information, teaching the audience how to use a certain product and other similar topics.

10. Focus on younger audiences

If your brand is compatible with audiences that are in their twenties or younger, you should consider the fact that this generation is the first one in history to be born in a digitalized world. This means that, although they typically require different approaches, they tend to respond well to tech-based marketing.

11. Reach out to emerging markets

The internet's rapid expansion has allowed companies to expand their sales efforts and appeal to a global market. If the products you want to market can be shipped and sold on different continents, you need to expand your customer base by studying the consuming behaviors of other cultures and marketing your products to them.

12. Responsible and sustainable marketing

Aside from quality products and competent customer care, modern customers tend to also require that the companies that they buy from operate under a set of ethical standards that limit their negative impact on nature and society. Showing that you can deliver customer satisfaction in an ethical and sustainable way is an important marketing tool.

13. Corporate social responsibility

Aside from promoting sustainable business practices, another modern and effective marketing trend is helping the community around your business by engaging in corporate social responsibility actions. This typically refers to having regular initiatives to support and improve the local community.

14. Virtual reality

Using virtual reality in your marketing efforts can help your customers directly interact with your brand without needing to be physically present. You can showcase products, show customers how they're built, explain how they are best used and create an immersive experience that the customer wouldn't have experienced through any other medium.

Related: Marketing Resume Tips (With 11 Example Marketing Resumes)

15. User-generated content

Encouraging customers to create and post various types of content related to your products is a potentially effective marketing trend. The content can be user videos, reviews, social media posts and generally any other form of shareable media. User-generated content can be encouraged in various ways, such as asking customers to film themselves using a certain product or asking for their opinion on how future products should look.

16. Focus on e-commerce

If your product can be shipped and sold online, it's worth remembering that more and more customers choose to have their shopping items delivered to them instead of going out and buying them. You can encourage e-commerce by making it as easy and straightforward as possible for customers to purchase via your website.

17. Story-driven content

Audiences tend to pay more attention to stories and narratives than they do when only the facts are presented to them. Telling your audiences various stories regarding how the company was formed and how various products are made is likely to increase engagement.

18. Long-form content

Although online audiences tend to have short attention spans, long posts usually generate high traffic. Posting in-depth explanations and explorations regarding various issues that are related to your company's domain can attract curious potential customers and convince them to do business with your organization.

19. Internet of Things

It is worth remembering that modern customers can use the internet on more devices than smartphones, tablets and computers. Although the Internet of Things concept is not yet widespread, it is an upcoming marketing trend and marketing channels may have to adapt their approach based on the device that customers are most likely to interact with their content.

Related: Guide To the Environment of Marketing

20. Privacy-focused marketing

Creating personalized marketing campaigns usually requires potential customers to consent to their data being used for such purposes. If you want a large number of customers and potential customers to offer you their personal information, you need to constantly reassure them that your organization takes customer privacy very seriously.

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