12 Modern Recruitment Techniques for Your Hiring Process

By Indeed Editorial Team

Published August 18, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Effective recruiting can increase the number of applicants you receive and provide your company with more personnel options. Knowing the methods to use during recruitment can be valuable throughout the hiring process and assist with your recruitment operations. In this article, we explain what modern recruitment techniques are and provide details about 12 technology-based techniques you can use.

What are modern recruitment techniques?

Modern recruitment techniques are new and emerging strategies companies can use to find the best talent to fill their open positions. With technology continuously advancing, there are more ways recruiters can use these techniques and tools to their advantage when seeking candidates. Some examples of tasks you may use them for include:

  • Sorting through resumes or cover letters

  • Determining whether an applicant is a culture fit

  • Communicating during the hiring process

The specific techniques or tools you choose to use may vary depending on your company's individual recruitment needs. However, you can usually apply most of them across different industries and disciplines.

Related: Why Is Recruitment Important?

12 modern recruitment techniques using technology

If you're interested in using modern strategies throughout your hiring process, here are 12 modern recruitment techniques with technology that you can use:

1. Applicant tracking systems

Applicant tracking systems are software systems recruiters use to organize their hiring process. Typically, these systems help them:

  • Collect applicant information, like resumes or cover letters

  • Organize candidates, like grouping them based on experience or skill sets

  • Filter applications, like separating the ones that best meet the job criteria

This can help recruiters streamline their interviewing and hiring processes because they can more easily sort through candidate credentials and data. You might research different applicant tracking system technologies and the features they offer to determine which is best for you.

2. Virtual reality communications

Virtual reality communications are another emerging recruitment technology that hiring managers can use to help them create immersive interview experiences. Some examples of how you might use this system during your hiring process are:

  • Meeting virtually in three-dimensional spaces with candidates

  • Introducing applicants to the company office virtually

  • Showing workplace culture with immersive experiences

Recruiters may use virtual reality later in their hiring process to share more with candidates about their company and the environment they join. This can be especially beneficial if your applicants aren't nearby and can't visit your office in person.

3. Artificial intelligence systems

You may consider artificial intelligence (AI) systems for your recruitment processes because they can help you assess candidates and identify potential adjustments to your job descriptions. Similar to applicant tracking systems, AI can assist you in filtering the job applications you receive. However, unlike applicant tracking systems, AI can also help you scan your job descriptions and posts to help ensure you optimize your language. This may mean incorporating relevant terms candidates look for when examining job postings or ensuring the terms you use are positive.

These systems can also allow you to communicate directly with applicants through chatbots, or automatic chatting sofrtware, that use machine learning. Sometimes they offer additional features to maintain your hiring process schedule or candidate questionnaires. Your specific recruitment needs may also influence the AI features you look for in artificial intelligence systems.

Related: Recruitment Skills: Definition and Examples

4. Video conference interviews

If an applicant isn't near your office, you might do a video conference interview with them. Using video conferencing software to speak with candidates can allow you to expand your talent search beyond your business's region. For example, your company is in Kansas, but you received an application from someone in New York. In this scenario, you may choose to conduct their interview via video conferencing software.

When examining different options you can use, you might evaluate the privacy options each offer. This is especially useful if your company interviews candidates with interviewing committees instead of one individual person. For example, some video conferencing software may allow your committee to discuss topics in a breakout room within the call and others might not have this feature.

5. Social media platforms

Social media platforms can offer you spaces to promote your job postings to potential applicants. Using this technique is beneficial because it may help you reach potential candidates who weren't planning on seeking a new position. Allowing them to see opportunities for leadership, better benefits or higher pay might interest them in potentially applying.

Another way you can use social media platforms is to post about a position you're hiring for on your own account. This can help you share the opportunity with your followers, however, some recruiters may use this tactic to find potential candidates prior to posting the job description.

Related: 23 Tips for Recruiting

6. Digital job postings

Digital job postings are useful for recruiters because they can more widely share their job descriptions. With technology advancements, there have been increasingly more digital platforms that allow candidates to search for job openings. One example of these digital platforms is Indeed Job Search, a tool that allows recruiters to post their job descriptions with an application for job seekers. Sharing and promoting job openings, across different digital platforms, is beneficial to help recruiters attract broader audiences.

7. Company reviewing platforms

Company reviewing platforms allow candidates to search for specific companies and learn more about what it's like to work there. Potential employees can read former employee experiences and find answers to questions they might have, such as:

  • Does the company pay extra for overtime work?

  • How do they provide employees with a positive work-life balance?

  • What is the workplace culture like?

An example of a company reviewing platform that applicants may use is Glassdoor, which provides job seekers with information about what they can expect when working at a company. Examining how people discuss your company on platforms like this is important to ensure candidates can see the benefits of working with you.

8. Online personality surveys

If finding candidates who fit the culture of your company is a focus of your recruitment strategy, you might use online personality surveys. These can help you identify the key traits and qualities of each applicant before you interview them. In these surveys, you might provide them with choices that apply to them personally and then ask them to select the ones that apply to them in the workplace. Doing this can provide you with a better understanding of your applicants before you determine who to interview.

9. Communication automation

Communication automation technology tools can help recruiters program pre-written responses for applicants who may not meet the criteria of the job. Sometimes they can use this type of software with data analysis tools to allow these messages to be sent immediately after the analysis software separates applications. This can help save recruiters time and allow them to spend more time speaking with potential candidates who meet the job criteria.

10. Mobile application optimization

Another modern recruitment technique you can use is mobile application optimization. This refers to a company optimizing the design and experience of its job application for mobile devices. Having the ability to apply for jobs on a smartphone or tablet may provide candidates with more accessibility and convenience. When optimizing your job application for mobile use, it's important to make sure it's accessible on all devices.

Related: What Is Mobile Friendly? (With Tips on Providing a Mobile-Friendly Experience)

11. Search engine optimization tools

Recruiters can also use search engine optimization (SEO) tools to help them write strong searchable job descriptions. These are important to allow potential candidates to find your job posting easily regardless of the job search they choose to use. Typically, SEO tools focus on identifying which keywords applicants might search for and how you can incorporate those words into your description. Using SEO tools may also help you gain more visibility among candidates.

12. Online recruitment marketing

When promoting an open position, you may use online recruitment marketing to help highlight the job posting for potential applicants. One method you might use is direct messaging promotions, which allow you to share the job posting directly with potential candidates via social media. This can be especially useful if you're interested in receiving more applications or if you're still searching for the right fit for the role.

Please note that none of the companies mentioned in this article are affiliated with Indeed.

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