Networking is an important process in the professional world, with a lot of work going into relationship building. An important part of networking happens after your initial interaction when you send your networking follow-up email.
In this article, we provide a guide to help you send an effective networking follow-up email.
Why write a follow-up email after networking?
Networking allows you to meet people, and these new relationships can be crucial in your career or personal development. A follow-up email helps you to stand out from everyone else from the event, solidifies your new connection and sets up the foundation for a strong business relationship. The sooner you send a networking follow-up email, the higher your response rate will probably be.
How to write a networking follow up email
After meeting someone interesting at an event, you want to follow up quickly, ideally within 24 hours. Thank the person for their time and include details about your conversation.
When writing your email, consider the following steps:
- Write an attention-grabbing subject.
- Introduce yourself.
- Include details.
- Arrange to meet.
- Say thank you.
- Be professional.
- Read aloud and edit.
1. Write an attention-grabbing subject
To ensure that your recipient reads your email, keep your subject line brief and attention-grabbing. Try to add something personal in the subject line, perhaps the person's name or the title of a publication they wrote, or mention a shared common interest.
Related: 20 Ways to Start an Email
2. Introduce yourself
Briefly introduce yourself and remind the person of the conversation you had with them while at the networking events or conference. Jog their memory by mentioning a topic you discussed such as, "I enjoyed talking with you after the lecture on human rights at the Hello Conference."
3. Include details
Tell the recipient about the value that you provide, how you can help them and why your relationship will be mutually beneficial. Offer to help before asking for a favor. If there is any way you know you can help your contact, offer that help, perhaps connecting them with someone you know, or forwarding an article you were discussing.
4. Arrange to meet
Arranging to meet up is a great way to further your conversation and make a reliable contact. Although meeting up in person is ideal, if this is not possible, keeping in touch via a phone call is also a good method. Consider suggesting a time to meet up for coffee if you live close by. You may offer to continue a conversation you were having at the event. Try to offer your new contact at least two dates and times when you are available to meet.
5. Say thank you
Thank your new contact for their time and consideration. Showing your appreciation can help you stand out in your recipient's mind.
6. Be professional
Sign and possibly hyperlink your email to your professional online profile. Make your email look professional. Connecting on professional sites may strengthen your professional relationship. Your new contact may in the future recommend you for your abilities.
7. Read aloud and edit
Read and edit your email a couple of times out loud, making sure your email is error-free so you leave a strong, positive impression. Once your email is ready to send, read over it again, and ask yourself whether you would open and reply to your email if you were receiving it.
Related: How to Write a Professional Email
Sample follow up emails after networking event
Use these sample networking follow up email templates for when you make your next contact.
- After a networking event
- After a conference to promote your service
- To ask for a meeting appointment
- If you have not received an answer to your previous follow-up emails
After a networking event
It's important to personalize your follow up email briefly while including as many details as you can.
Subject: Have you tried using WordLine to create your website?
I'm glad we met at the Future IT event. I thought about our discussion on best practices for website development and loved your take on keeping up with the latest technology. Have you tried using WordLine? I use that framework for my website and found it user-friendly.
I'd love to chat more about it, can we set up a face-to-face meeting next week over a cup of coffee? I am available on Tuesday or Thursday morning.
Again, it was great meeting you at Future IT, and I look forward to meeting up soon.
After a conference to promote your service
Network events provide a great opportunity to promote your services or products. After the event, send a follow-up email for future collaboration with the company or person.
Subject: Maria, this may help you with your sales goals
It was great meeting you at the End Times Marketing event. In our conversation, you mentioned that you are aiming for a 30% increase in sales over the next six months, and I thought I'd share a book that I found very useful and using the tips I exceeded my own sales target goal last quarter. It's called Sales for Tomorrow, I've attached the digital version. I hope you enjoy it.
I'll be happy to discuss my approach and the book with you. Can we meet for a coffee next week? I am available any day next week.
To ask for a meeting appointment
A follow-up email to set up a meeting works to discuss a matter more thoroughly or pitch an idea. This is a short email, remember to be considerate of a person's time, working within their availability.
Subject: Free for coffee?
I enjoyed meeting you last night at AB Solutions event. I really benefited from talking to you about what you do and I would love the opportunity to connect over coffee and learn more about your experience with copywriting. I am currently the copywriter for Intec and am very interested in how you use Grammark to enhance your writing.
I know you are very busy, but I thought I'd check if you have time for a 20-minute coffee break this Wednesday or Friday at 10 a.m?
If you have not received an answer to your previous follow-up emails
You may not have received an answer to your first follow-up email. Your new contact may be very busy or may not remember you. In this second email, be very specific as to who you are or where you work.
Subject: Hello Jose, we met at the Happy Year event
I am Rose from Ready Press. Last week I sent you an email about publishing. I was very impressed with how you grew your profits by 50% in six months. I've had a look at your website and it's amazing how dynamic your product is.
I thought you'd be interested in adding what Ready Press has to offer which is different from other solutions you have previously used. With coverage in over 120 countries, I am sure we can benefit you.
Let me know if you are interested, I'd love to discuss available opportunities and your feedback.