10 Effective Personal Brand Statement Examples (With Tips)

By Indeed Editorial Team

Updated June 23, 2022

Published November 23, 2020

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Personal branding is important in almost every profession and industry. By creating a powerful personal brand statement, you can capture the attention of prospective clients, customers and employers. This statement also ensure that consumers can recognize your value as quickly as possible. 

In this article, we explain what a personal brand statement is, explore why they're important, list examples of personal brand statements and provide tips for creating a brand statement of your own.

Key takeaways:

  • A personal brand statement summarizes who you are, what you do and why you do it.

  • Personal brand statements are key to communicating your value and expertise to others.

  • Ensure your personal brand statement is honest and avoids hyperbole regarding your abilities.

What is a personal brand statement?

Personal brand statements are brief statements that summarize what you do, why you do it and what differentiates you from others in your field. In other words, it's your unique selling proposition. These statements are typically between one and two sentences and should be attention-grabbing, compelling and memorable. In many ways, a personal brand statement can resemble a slogan.

Related: What Is Personal Branding? (With Examples)

Why is a brand statement important?

Regardless of your job status, profession or industry, a personal brand statement can help you communicate your value and expertise in a way that makes people want to learn more about you. Because they can help you connect with others, these statements are a ‌valuable tool when networking with potential customers, clients or employers. After you craft an effective personal brand statement, you can use it by placing it on your:

  • Social media profiles: Brand statements can be a great addition to your bio on social media platforms.

  • Resume: You can showcase your strengths for hiring managers by placing your personal brand statement at the top of your resume, near your name.

  • Online portfolio: A personal brand statement can serve as a great tagline on your online portfolio.

Related: How To Brand Yourself in 7 Steps

Personal brand statement examples

Here are some personal brand statement examples that you can refer to as you create one for yourself:

Example 1

In some cases, it's beneficial to use a formula that identifies your ideal employer or customer and what you help them accomplish. Aside from these key components, you can improve your statement by adding quantifiable evidence of your effectiveness. This method is a great way to highlight your past accomplishments and demonstrate your expertise. Here’s an example that quantifies the benefits you offer:

"I help businesses harness their image and reach their goals by creating killer websites. My site designs increase traffic by at least 25%."

Example 2

When writing your personal brand statement, it's helpful to narrow your focus by being as specific as possible. You can do this by mentioning your target audience and the results you can help them achieve. Here’s an example that narrows the services you offer:

"I help production facilities streamline their processes so that they can minimize waste and boost their profits."

Example 3

Another effective strategy is to emphasize the partnership you create with clients and customers by starting your statement with a verb, such as "let's." Here’s an example that highlights collaboration:

"Let's build great branding together."

Example 4

If you have a well-established reputation, you can convert your brand statement to a question to pique people's curiosity and interest. Here’s a simple example of a question that captures the attention of a reader:

"Do you want to increase your conversion rates by 15%?"

Example 5

Though creativity can help you create an eye-catching personal brand statement, simplicity is often just as effective. You can briefly summarize exactly what you help your clients do. Here’s a catchy yet simple example:

"Organize your time, organize your life."

If you prefer, you can expand on this slightly, making it more specific, like in this example:

"I help small business owners organize their time so that they can organize their life."

Example 6

Sometimes, it's helpful to create a brand statement that focuses on your target audience instead of your knowledge or skills. This is especially true if you work within a niche market or with a specific clientele. Here’s an example that focuses on your consumers rather than you:

"Helping your small business make a big impact."

Example 7

You can place the focus on what you can help your audience accomplish by showcasing your ability to transfer your knowledge or expertise. This allows you to communicate what you do best and who you serve in a way that’s clear and concise, such as in this example:

"I can teach you how to properly utilize social media platforms to increase your brand's reach and revenue."

Example 8

Your personality is what makes you unique and authentic. Creating a personal brand statement that shows your personality can showcase that you’re both grounded and confident. Additionally, this often encourages connection because it’s more inviting, such as in this example:

"Hey there, I'm Samantha. A graphic designer, philanthropist, entrepreneur and lover of all things yellow committed to helping you develop a brand that matches your voice and your needs."

Example 9

If your work relates to social media or your presence on social media platforms, you can create a unique and modern call to action by including your handle. Here’s an example of a brand statement that focuses on social media:

"Helping you build and manage your social media presence across platforms. @socialeyes"

Example 10

You can remove unnecessary filler words to create a brand statement that gets to the point quickly while still reaching your target audience, such as in this example:

"Streamline procedures and protocols so you can scale and grow."

Tips for crafting a great personal brand statement

Here are some tips for developing your personal brand statement:

  • Keep it concise. Whether you're meeting someone in person or trying to grab their attention through your profile, portfolio or resume, it's important that you make a great first impression as quickly as possible. Once you have their attention, you can expand upon your skills and experience.

  • Re-evaluate it regularly. Your brand statement consolidates your goals, abilities and values, which change over time. That's why it's a good idea to revisit your personal brand statement every three to six months.

  • Avoid exaggeration. Make sure that your personal brand statement is honest and avoids hyperbole regarding your abilities. The best way to pique people's interest is by being authentic.

  • Showcase your unique strengths. Highlight your personality while maintaining your professionalism. By remaining authentic, you can increase the chances of making a genuine connection with those you're trying to impress.


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