10 Effective Personal Brand Statement Examples (With Definition and Tips)

By Indeed Editorial Team

August 26, 2021

Personal branding is important in almost every profession and industry. By creating a powerful personal brand statement, you can grab the attention of prospective clients, customers and employers, and ensure that they are able to recognize your value as quickly as possible. In this article, we explain what a personal brand statement is, explore why they're important, list examples of personal brand statements and provide tips for creating a brand statement of your own.

Related: How To Write a Powerful Personal Statement

What is a personal brand statement?

Personal brand statements are brief statements that summarize what you do, why you do it and what sets you apart from others in your field. In other words, it's your unique selling proposition. These statements are typically between one and two sentences and should be attention-grabbing, compelling and memorable. In many ways, a personal brand statement can resemble a slogan.

Related: What Is Personal Branding and How Can It Help You?

Why is a brand statement important?

Regardless of your job status, profession or industry, a personal brand statement can help you communicate your value and expertise in a way that makes people want to learn more. Because they can help you connect with others, these statements are a particularly valuable tool when networking with potential customers, clients or employers. After you craft a great personal brand statement, you can put it to use by placing it in your:

  • Social media profiles: Brand statements can be a great addition to your bio on social media platforms.

  • Resume: You can showcase your strengths for hiring managers by placing your personal brand statement at the top of your resume, near your name.

  • Online portfolio: A personal brand statement can serve as a great tagline on your online portfolio.

Related: 8 Steps To Find Your Personal Brand

Personal brand statement examples

Here are some personal brand statement examples that you can refer to as you create one for yourself:

Example 1

In some cases, it's beneficial to use a formula that identifies your ideal employer or customer and what you help them accomplish. Aside from these key components, you can bolster your statement by adding quantifiable evidence of your effectiveness. This method is a great way to highlight your past accomplishments and demonstrate your expertise.

"I help businesses harness their image and reach their goals by creating killer websites. My site designs increase traffic by at least 25%."

Example 2

When writing your personal brand statement, it's wise to narrow your focus by being as specific as possible. You can do this by mentioning your target audience as well as the results you can help them achieve.

"I help production facilities streamline their processes so that they can minimize waste and boost their profits."

Example 3

Another effective strategy is to emphasize the partnership you create with clients and customers by starting your statement with a verb, such as "let's."

"Let's build great branding."

Example 4

If you have a well-established reputation, you can convert your brand statement to a question to pique people's curiosity and interest.

"Do you want to increase your conversion rates by 15%?"

Example 5

Though creativity can help you create an eye-catching personal brand statement, simplicity is often just as effective. You can briefly summarize exactly what you help your clients do.

"Organize your time, organize your life."

If you prefer, you can expand on this slightly, making it more specific. For example:

"I help small business owners organize their time so that they can organize their life."

Example 6

Sometimes it's helpful to create a brand statement that focuses on your target audience instead of your knowledge or skills. This is especially true if you work within a niche market or with a specific set of clientele.

"Helping your small business make a big impact."

Example 7

You can place the focus on what you can help your audience accomplish by showcasing your ability to transfer your knowledge or expertise. This allows you to communicate what you do best and who you serve in a way that is clear and concise.

"I can teach you how to properly utilize social media platforms to increase your brand's reach and revenue."

Example 8

Your personality is what makes you unique and authentic. Creating a personal brand statement that shows your personality can showcase that you are both grounded and confident. Additionally, this often encourages connection because it is more inviting.

"Hey there, I'm Samantha. A graphic designer, philanthropist, entrepreneur and lover of all things yellow committed to helping you develop a brand that matches your voice and your needs."

Example 9

If your work is connected to social media or affected by your presence on social media platforms, you can create a unique and modern call to action by including your handle.

"Helping you build and manage your social media presence across platforms. @socialeyes"

Example 10

You can remove unnecessary filler words to create a brand statement that gets to the point quickly while still reaching your target audience.

"Streamline procedures and protocols so you can scale and grow."

Tips for crafting a great personal brand statement

Here are some tips for developing your personal brand statement:

  • Keep it concise. Whether you're meeting someone in person or trying to grab their attention through your profile, portfolio or resume, it's important that you make a great first impression as quickly as possible. Most of the time, people make snap judgments in just a few seconds, so focus on creating a brand statement that is short and to the point. Once you have their attention, you can expand upon your skills and experience.

  • Reevaluate it regularly. Your brand statement consolidates your goals, abilities and values, which change over time. That's why it's a good idea to revisit your personal brand statement every three to six months.

  • Avoid exaggeration. Make sure that your personal brand statement is honest and avoid hyperbolizing your abilities. The best way to pique people's interest is by being authentic.

  • Showcase your unique strengths. You, your values and your abilities are unique, and a personal brand statement is a great opportunity to showcase that. Highlight your personality while maintaining your professionalism. By being authentic, you can increase the chances of making a genuine connection with those you're trying to impress.

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