The Importance of Podcast Metrics (Plus 7 To Track)
By Indeed Editorial Team
Published September 15, 2021
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
Many people use podcasts to share their ideas, discuss topics that are important to them and entertain listeners. Tracking metrics allow podcast creators analyze and track who their podcasts are reaching and how they're reaching them. These metrics can help guide future podcast content planning by showing creators their most popular and engaging content. In this article, we define podcast metrics, discuss what they're used for, review why they're important and explore a list of types of podcast metrics to track.
Related: What Is a Podcast Producer?
What are podcast metrics?
Podcast metrics refer to the statistics of your podcast listenership. These metrics can show the following data:
The number of people listening to your podcast: This can refer to the number of downloads your podcast receives on average or the number of downloads a single episode receives. Depending on what platform you post your podcast on, it can also refer to the amount of times a listener played your podcast.
The number of people who follow your podcast: This is the number of subscribers your podcast account has. Depending on what platform you post your podcasts on, it can also refer to the number of followers your podcast has.
The number of shares your podcast receives: This is the number of times your podcast gets shared on social media or the number of times the direct "share" link to your podcast gets copied.
The number of times your podcast is discovered online: This is the number of times people get to your podcast's landing page from another website.
Why are podcast metrics important?
Podcast metrics are important because they allow professionals to gain an understanding of how many people are interacting and engaging with their content. You can use podcast metrics to do the following:
Create more engaging podcast titles
Determine the best audience to target
Learn how to expand your listenership
Decide how and where to advertise your podcasts
Increase your downloads and followers
Create content that your audience wants to listen to
It's important to continually track podcast metrics so you can apply the feedback and improve your content regularly.
7 podcast metrics to track
There are several types of podcast metrics that can help you understand your podcast views and downloads and its general reception from your audiences. These types of metrics act as key performance indicators, or KPIs, which are quantifiable measurements that can determine if your podcast is reaching your goals. These metrics usually include:
The number of downloads that each episode of your podcast is important to track because it shows you how many people want to listen to an episode of it. While a person downloading an episode of your podcast doesn't necessarily mean that they listened to it, it can show that they are interested in listening to it. Tracking this metric can also help guide your podcast content planning and show you what podcast topics were more popular than others.
A large number of subscribers to your podcast account can indicate a high listenership, which can show success. If your podcast account has many subscriptions, it typically shows that many people find your podcast content to be valuable and want to continue to hear more content from you. You can typically find your subscription numbers and similar data in your podcast platform's profile or portal.
Related: 14 Podcast Tips for Success
Backlinks, otherwise known as incoming links, are links you find on one website that direct you to a page on a different website. It's important to track both the number and the type of backlinks you may receive on your podcast's website. This way, you can see what types of sites are referring others to your podcast's site, which can be helpful to know and use for future podcast content planning purposes.
It can also be beneficial to track how many comments each episode of your podcasts receives. Reviewing how many comments individual podcast episodes as well as the average number of comments your podcast receives can show what topics gain the most interaction or engagement from your listeners. This is another factor that can help guide your future podcast content plans.
5. Unique page views
Unique page views refer to the number of times one single person has viewed a specific page on your website in a total of 24 hours. You may want to consider tracking the number of unique page views your podcast receives because it shows how many times a person went back to listen to your content. This metric can also help guide future podcast content planning because it shows you which episodes and topics performed the best.
6. Social sharing
Podcasts have the potential to generate a lot of engagement and reaction from social media users. Social sharing is another key performance indicator of your podcast's success because it can help increase listenership by potentially reaching a bigger audience. You may consider tracking your podcast's social sharing numbers to see how many people are talking about it across the internet. You can also use social media to promote your own podcast, share related content and interact with your listeners.
7. Reviews and ratings
Depending on the platform you use to host your podcast, there may be a space where listeners can review or rate your podcast episodes. It may be helpful to track individual reviews and ratings of your episodes and see how your listeners react and engage with your content. This is one other factor that can help guide future podcast episode planning, as you can use these reviews and ratings as feedback and keep it in mind when creating podcast topics.
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