212 Power Words To Create Attention-Grabbing Headlines

Updated March 10, 2023

High-quality digital content can benefit from great headlines. When you use power words in the titles of your blogs, articles, videos and other online content, you may entice readers to click on, read through and engage with your content. Learning how to use power words for your titles and headers can be a great way to improve your search engine optimization (SEO) ranking and website traffic.

In this article, we define power words for headlines, explain how you can choose different power words to improve your headlines and provide a list of 212 power words to incorporate into your titles for online content.

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What are power words for headlines?

Power words for headlines are words with emotional meanings that resonate with readers and convince them to read or engage with your content. Headlines refer to the main title or the subheaders for online content like blogs, social media posts and email newsletters. With the help of power words and phrases, your content may be much more visible, as power words can help your website appear higher in search engine results. Power words can also attract a wider audience to your company's site, social media channels and other online platforms.

Related: Guide: What Is Clickbait?

Why are power words for headlines important?

Using power words in your content headlines can provide many benefits, including:

  • Triggering curiosity in your readers. Power words in headlines can introduce your online material and make people intrigued to click on your links and engage with your content. For example, a powerful headline for a blog may make readers curious and persuade them to open and read your entire blog.

  • Evoking emotions in your audience. A power word can prompt certain emotional responses in readers, such as happiness or nostalgia. When people respond emotionally to a headline, they might feel more tempted to read, share and engage with the content.

  • Staying relevant with trends. Power words in headlines often reference or incorporate current news, events and other popular concepts. Using power words can show your readers that your online content is relevant.

  • Distinguishing your digital content. Using power words can distinguish your digital content from other online content that doesn't use power words. Crafting headlines with power words can help show your audience that your content has a unique voice and value.

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Power words for headlines

Here are 212 power words from various categories to use in your headlines:


Some power words may prompt feelings or thoughts of joy in your readers. Here are 23 power words that can inspire your audience to feel happy:

  • Zen

  • Profound

  • Awe-inspiring

  • Extraordinary

  • Thrive

  • Victory

  • Effortless

  • Jubilant

  • Brilliant

  • Heartwarming

  • Light

  • Empower

  • Healthy

  • Cheer

  • Legendary

  • Astounding

  • Blissful

  • Inspiring

  • Alive

  • Wonderful

  • Celebrate

  • Bravery

  • Amazing

Related: How To Write Effective Press Releases


If you're posting content with humorous elements, consider including power words related to comedy in your headlines. Here are 17 power words that can let your audience know your content is humorous:

  • Playful

  • Laugh

  • Hilarious

  • Fun

  • Ridiculous

  • Wild

  • Absurd

  • Ludicrous

  • Farce

  • Whimsical

  • Funniest

  • Hilarity

  • Comical

  • Amusement

  • Silly

  • Jokes

  • Outlandish

Related: What Are Long-Tail Keywords? Plus How To Find and Use Them


Some people enjoy reading about or striving toward prestigious concepts, values and items. If you're looking to attract this type of reader to your digital content, you can use these types of power words. Here are 25 power words associated with prestige:

  • Luxurious

  • Cultivated

  • Expensive

  • Glamorous

  • Enchanting

  • Crave

  • Sophisticated

  • Urbane

  • Enthralling

  • Members-only

  • Desire

  • Magnetic

  • Hidden

  • Private

  • Refined

  • Elite

  • Thrilling

  • Charismatic

  • Allure

  • Exclusive

  • Suave

  • Embrace

  • Never-before-seen

  • Worldly

  • Captivating


Power words that evoke nostalgia can make your readers feel positive emotions about the past or their memories. Here are 17 power words that may cause your readers to feel nostalgic:

  • Undeniable

  • Inexplicable

  • Eventful

  • Ageless

  • Lasting

  • Memorable

  • Historic

  • Unforgettable

  • Forever

  • Enduring

  • Monumental

  • Eternal

  • Distinguished

  • Timeless

  • Illustrious

  • Everlasting

  • Significant

Related: What Does a Copy Editor Do?


If you create online content about current events or trends, consider using power words in your headlines to show readers you're producing new, relevant content. Here are 20 power words for novel content:

  • Remarkable

  • Miracle

  • Extraordinary

  • Introducing

  • Wanted

  • Magic

  • Shocking

  • Insider

  • Revolutionary

  • Suddenly

  • Unusual

  • Discover

  • Life-changing

  • Now

  • Sensational

  • Hurry

  • Weird

  • Latest

  • Odd

  • Announcing


Some power words inspire people to view an idea, event or item through a more attractive perspective. Using this type of power word in your headline may help your audience have a positive association with your content. Here are 21 power words that are related to beauty:

  • Spell-binding

  • Gorgeous

  • Heavenly

  • Radiant

  • Pleasing

  • Swoon-worthy

  • Beautiful

  • Appealing

  • Stunning

  • Classy

  • Dazzling

  • Bewitching

  • Graceful

  • Handsome

  • Breathtaking

  • Tantalizing

  • Marvelous

  • Intoxicating

  • Lovely

  • Grand

  • Sublime


When you use power words related to trust, your audience may feel like they can depend on your company and your content. Here are 32 power words you can use to show potential and current customers that they can trust your brand:

  • Results

  • Endorsed

  • Verified

  • Privacy

  • Legitimate

  • Sample

  • Fool-proof

  • No-questions-asked

  • Official

  • Tested

  • Risk-free

  • Guaranteed

  • Secure

  • Ensured

  • Authentic

  • Unconditional

  • Honesty

  • Proven

  • Trial

  • Refund

  • Expert

  • Professional

  • Certified

  • Scientific

  • Protected

  • Worldwide

  • Reliable

  • Studies

  • Recognized

  • Best-selling

  • Respected

  • No-strings-attached


If your company or online content offers customers easy fixes to their problems or needs, consider using power words related to efficiency. This type of power word can show that your brand, products or services can solve challenges well. Here are 16 efficiency power words to use in your headlines:

  • Effortless

  • Cheat-sheet

  • Minimal

  • Tips

  • Stress-free

  • Hacks

  • Step-by-step

  • Accessible

  • Cinch

  • Easy

  • Simple

  • Painless

  • No-hassle

  • Tricks

  • On-demand

  • Straightforward


Transformation power words can show customers that your content can empower them to create positive changes. Here are 27 transformation power words for your headlines:

  • Adventure

  • Change

  • Beyond

  • Revive

  • Win

  • Master

  • Tenacious

  • Convert

  • Defy

  • After

  • Renew

  • Overcome

  • Journey

  • Fearless

  • Complete

  • Success

  • Achieve

  • Fix

  • Confront

  • Freedom

  • Dominate

  • Victory

  • Fulfill

  • Learn

  • Triumph

  • Courageous

  • Validate


Energetic power words may inspire feelings of eagerness and anticipation within your readers. Here are 14 power words you can use to convey excitement or energy in your headlines:

  • Ignite

  • Quick-start

  • Blast

  • Speed

  • Contest

  • Bolt

  • Jumpstart

  • Electrify

  • Launch

  • Kick-off

  • Amp

  • Supercharge

  • Boost

  • Dash

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