Career Development

6 Tips for Crafting a Great Presentation Introduction (With Examples)

June 9, 2021

This article has been approved by an Indeed Career Coach

Delivering a presentation, whether in an intimate group or a large crowd, is quite common in today’s workplace. Various professionals may be required to give specific presentations, such as a sales pitch, new marketing data presentation or analytical research outcomes. Regardless of the content, it’s important you create an engaging introduction to capture the interest of your audience early on. In this article, we’ll define presentation introductions and provide tips, steps and examples for creating your own.

What is a presentation introduction?

A presentation introduction is the first period of a presentation when you inform your audience of who you are and what you’ll be talking about. Your presentation introduction may include visual aids like charts or graphs or a summary about yourself. An introduction should present you as a capable professional and earn your audience’s attention so they want to learn more about your topic.

Related: How to Write a Professional Email

How to create an engaging introduction

Consider using the tips below to engage your audience before your next presentation:

  1. Tell your audience who you are.
  2. Share what you’re presenting.
  3. Let them know why it’s relevant.
  4. Tell a story.
  5. Make an interesting statement.
  6. Ask for audience participation.

1. Tell your audience who you are

Introduce yourself, and then once your audience knows your name, tell them why they should listen to you.

Example: ”Good morning. My name is Miranda Booker, and I’m here today to talk to you about how Target Reach Plus software is changing the way businesses manage data for their customers and products.”

Related: How to Introduce Yourself in an Interview

2. Share what you’re presenting

Tell your audience what you’re going to be talking about in a succinct, organized matter. Think about your content and find three key points you hope to fully explain by the time you’re finished.

Example: “I’m here today to talk to you about why Target Reach Plus was created, who’s benefiting from it already and how you can implement this kind of technology in your stores.”

3. Let them know why it’s relevant

Your audience needs to know that what you’re presenting is important. Consider pulling in data or statistics to help deliver the importance of your message.

Example: “Did you know that 30% of U.S. retailers rely on CustomMax Pro for customer management? By 2030, that number is expected to spike by 15 percent. 45% of those same retailers today using this platform to track sales and marketing efforts still experience slow connection speeds and platform crashes. This is why I urge you to consider adopting Target Reach Plus for your customer management, which already boasts a much lower percentage rates of crashing and sluggishness.”

4. Tell a story

Before you start with the slide presentation you organized, consider telling a short, relevant story, as it can help build rapport with the audience. Your story can be humorous, idealistic or thought-provoking, but make it 30 seconds to a minute of relevant information. A personal touch to your story can help too. For example, you might have experienced something personal regarding the main point of your presentation. Let your audience in on that experience.

Example: “When I went shopping a few weeks ago with a couple of good friends, I immediately noticed how there are now robots roaming the store and taking orders.”

5. Make an interesting statement

If you don’t have a personal story to share with the audience, consider sharing a thought-provoking fact about your presentation’s relevance. If you decide to go forward with this approach, make sure to deliver your statement with confident body language and verbal tone.

Example: Stand up straight and keep your hands out of your pockets. It might help to think about delivering this as if you were telling your coworkers or peers about the news you just learned that affects them. You want your audience to know what you’re saying is both truthful and interesting.

6. Ask for audience participation

If you don’t plan to make a bold statement or tell a story, ask your audience to participate. The best way to do this is by asking an open-ended question that requires them to either raise a hand or stand up to answer. If it’s early in the morning, try asking them to stand up when they answer your question. This tactic works best in more intimate to small-scale audiences.

If you’re unsure of what attention-grabbing tactic will work best, grab a friend, co-worker or family member to practice. They can give you feedback on things like your body language, dress attire and, ultimately, what tactic works best with your presentation’s main idea.

Related: Character Traits: Definition & Examples

Presentation introduction templates

The templates below will help you organize your thoughts as you begin to create your presentation introduction.

The basic introduction

“Good morning! My name is [insert your name here], and I’m here today to discuss [insert your topic here ]). You will find this interesting because [tie in your audience relevance here].”

The attention-grabber

  • Bold statement: “Did you know that … [insert a relevant, impactful statistic]?”
  • Audience participation: “Stand up today if you believe that… [relevant belief to your topic]
  • Storytelling: “When I think about [topic] it reminds me of when I [personal relevance], and this is so important to [topic] because [pair your experience with the topic].”

Good presentation introduction examples

Here are examples for a presentation introduction following the above templates.

Example 1: the basic introduction

“Good morning! My name is Tasha, and I’m here today to discuss how 30% of U.S. retailers rely on CustomMax Pro for customer management. Interestingly, did you know that by 2030, that number is expected to spike by 15 percent? As leaders in the retail industry, you want to ensure you’re working smarter rather than harder to manage your customer base.”

Example 2: the attention-grabber

  • Bold statement: “As leaders in the retail industry, you want to ensure you’re working smarter rather than harder to manage your customer base.”

  • Audience participation: _“Stand up this morning if you’re eager to learn more about how to gain more customers and track them effectively. Now, introduce yourself to your neighbor and sit back down.”*

  • Storytelling: “When I worked as a manager in retail, I, of course, felt rewarded with each quality customer relationship we gained. It was challenging, though, to direct the daily workload on top of managing my store’s business. Had I used an effective customer management tool like the one I’m going to tell you about today, I know it would have made an impactful difference.”


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