Quality vs. Quantity: Definitions, Differences and Tips

By Indeed Editorial Team

Published May 3, 2021

Quality vs. quantity is a theory of comparative measurement that seeks to analyze how good something is versus how much of something there is. Marketing and content production sectors use this theory to help them determine the best way to present their content to an audience. Learning about quality vs. quality can help you identify what content creation and production practices work best for you. In this article, we discuss quality vs. quantity, their differences, their benefits and review tips on how to find the right balance between the two for your individual content goals and marketing endeavors.

What is quality?

Quality is a standard of measurement to asses the value of an item in comparison to other items that are similar to it. The quality of something is referring to its degree of excellence and perfection. Quality can refer to tangible and intangible items. Tangible items are physical objects you can touch and move. Intangible items are things you can't touch, like a provided service. People perceive high-quality items as valuable and exceptional.

For example, a reader would consider a science report high-quality content if it's in-depth, thoroughly researched and well written. In this case, quality is the perceived value of the science report.

Here are some additional examples of quality:

  • The car is beautiful.

  • The book was fun to read.

  • The teacher is really nice.

Read more: What Is Quality in a Business?

What is quantity?

Quantity refers to how much or how many of something there is. It's measurable, countable and typically expressed in a numerical format. Businesses often use quantity as a standard for successful production practices. For example, if a website has to produce five blog posts every day to make profit, then their standard for success is the quantity of how many posts they produced daily. Anything less than five posts a day would be insufficient for their desired metrics. In this case, five is the quantity.

Some additional examples of quantity may appear like this:

  • The video has a 1080**p** resolution, quantity being the amount of resolution.

  • There are 20 nurses in the hospital, quantity referring to how many nurses there are.

  • The pencil cost $5 dollars, quantity representing the amount of money it cost to buy the pencil.

The difference between quality vs. quantity

The primary difference between quality and quality is the contrasting theory of subjectivity versus objectivity. Quality is subjective, which refers to the value of an item that can vary based on an individual's personal feelings, opinions and biases. It is conditional, meaning its worth fluctuates based on circumstances and audience.

Quantity is objective and represents a fact that is not swayed or influenced by personal feelings and sentiments. The amount of something is simply a number. Quantity only changes when there is a change in the number of items that are present. You can remove an item to lower the quantity or add an item to increase the quantity.

When considering the differences between quality vs. quantity in relation to content production, people often consider which one is more significant or more important to rely on. Ultimately, it depends on the type of content, the target audience and what the producers of that content want to achieve.

Read more: Why Quality Over Quantity Matters in Your Job Applications

Benefits of using a high-quality approach

A high-quality content approach can be beneficial by offering a new perspective on the content market, especially when compared to content that is similar or identical to it. High-quality content stands out from other content because the audience often views it as more useful, unique and interesting to consume. This level of engagement from the audience helps to boost consumer retention and persuades other consumers to engage with it as well.

For example, Hourly Digital has a website where they release tutorial videos on complex topics. Forefront Daily has the exact same kind of website and creates video tutorials on complex matter as well. Hourly Digital releases content at a much quicker pace, but their videos are really short and not as thorough. Forefront Daily releases tutorial videos at a slower pace, but their content is comprehensive and thoroughly covers all the material. If consumers perceive Forefront Daily's videos as higher quality, they're likely to frequent Forefront Daily's website more than Hourly Digital's website.

A high-quality approach offers these additional benefits:

  • Gains consumer trust

  • Displays your expertise and skills

  • Builds a larger and loyal audience

  • Boosts search engine optimization metrics

  • Encourages consumers to share your content

Read more: Quality Management: What It Is and Why It's Important

Benefits of using a high-quantity approach

A high-quantity content approach is beneficial because it provides an audience with a large pool of content to consume. More content to consume keeps audiences interested and regularly engaged. This approach also helps to quickly expand your content portfolio and show audiences new and creative ideas. How much and how frequently you produce content varies based on your target audience, the medium for releasing content, the type of content and how much effort and time you have to use to create the content.

Here are some additional benefits of using a high-quantity content approach:

  • Boost search engine indexing

  • Increased keyword ranking

  • High volume of first-time consumers and visitors

  • Frequently engage readers and keep their interest

  • An increase to internal linking

  • Increased social media sharing

  • Enhanced presence online

Tips to find the balance between quality vs. quantity

Finding the balance between quality vs. quality is about identifying how to make enough content to keep consumers frequently engaged, but also making sure that the frequently produced content is unique and compelling.

Here are some tips help you balance quality vs. quantity in content production and marketing:

Determine the purpose

Determining the purpose of your content simply means to identify why you are creating content and who you are creating it for. You may be able to expand on this idea and consider what you want the audience to take away from your content or how you want them to feel after consuming it. This is an important tip because it helps you to evaluate and figure out the kinds of content that your target customer base wants, allowing you to make more informed marketing decisions specifically tailored for those consumers.

Use analytics

Analytics involves analyzing data and retrieving useful information from that data to make informed decisions. Analytics is helpful because it provides you insight on which content practices are working best for your audience and which ones need improvement. For example, if you spend one week using a high-quality approach to content and then spend the following week using a high-quantity approach to content, you can use the data from both weeks to see which approach attracted more consumers to your content and which one retained them.

Read more: What Is Data Analytics?

Make adjustments

Ultimately, finding the perfect balance between quality and quantity is simply a matter of practicing and making incremental adjustments to how you produce and market your content. For example, if you find that a high-quality approach isn't creating enough sustained traffic, try adding a bit of the high-quantity approach into your method so consumers may return more frequently to see your new content.

If your high-quantity approach needs some improvement, trying adding a bit of the high-quality approach so consumers may perceive your content to be of greater value. Tailoring your marketing and content production efforts in this way may help you find the perfect balance between quality and quantity that is right for you.

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