How Do You Set SMART Goals? Definition and Examples

By Indeed Editorial Team

Updated July 1, 2022 | Published September 19, 2018

Updated July 1, 2022

Published September 19, 2018

Related: What Are SMART Goals?

Sinéad explains how to set SMART goals, the key to not just dreaming but accomplishing what you set your mind to.

Goal setting is a helpful way to build the career you want. By setting objectives and creating a clear roadmap for how you’ll reach your intended target, you can decide how to apply your time and resources to make the most progress. Without goals, it can be difficult to determine how to work toward a certain job, promotion or another milestone.

When you set an objective for yourself, you should include each step necessary for success. In this article, we outline a framework called SMART goals along with a few tips and examples to assist you in your goal-setting efforts.

Related: Setting Goals to Improve Your Career

SMART Goals

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SMART Goals:
Specific
Measurable
Attainable
Relevant
Time-based

What are SMART goals?

SMART is an acronym that stands for specific, measurable, achievable, relevant and time-based. Each element of the SMART framework works together to create a goal that is carefully planned, clear and trackable.

You may have set goals in the past that were difficult to achieve because they were too vague, aggressive or poorly framed. Working toward a poorly crafted goal can feel daunting and unachievable. Creating SMART goals can help solve these problems. Whether you’re setting personal or professional goals, using the SMART goal framework can establish a strong foundation for achieving success.

Below, we’ll demonstrate how to turn a goal like “I want to be in leadership” into a SMART goal. The words in bold describe your goals.

S = Specific

Be as clear and specific as possible with what you want to achieve. The more narrow your goal, the more you’ll understand the steps necessary to achieve it.

Example: “I want to earn a position managing a development team for a startup tech company.”

M = Measurable

Related: How To Create Measurable Goals

Sinéad explains how to craft measurable goals and gives examples of how you can define your goals to help you to level up in your career and in life.

What evidence will prove you’re making progress toward your goal? For example, if your goal is to earn a position managing a development team for a startup tech company, you might measure progress by the number of management positions you’ve applied for or interviews you’ve completed. Setting milestones along the way will give you an opportunity to re-evaluate and course-correct as needed. When you achieve your milestones, remember to reward yourself in small but meaningful ways.

Example: “I will apply to three open positions for the manager of a development team at a tech startup.”

A = Achievable

Have you set an achievable goal? Setting goals you can reasonably accomplish within a certain timeframe will help keep you motivated and focused. Using the above example of earning a job managing a development team, you should know the credentials, experience and skills necessary to earn that position. Before you begin working toward a goal, decide whether it’s something you can achieve now or whether there are additional preliminary steps you should take to become better prepared.

Example: I will update my resume with relevant qualifications, so I can apply to three open positions for the manager of a development team at a tech startup.”

R = Relevant

When setting goals for yourself, consider whether they are relevant. Each of your goals should align with your values and larger, long-term goals. If a goal doesn’t contribute toward your broader objectives, you might rethink it. Ask yourself why the goal is important to you, how achieving it will help you and how it will contribute toward your long-term goals.

Example: To achieve my goal of being in leadership, I will update my resume with relevant qualifications so I can apply to three open positions for the manager of a development team at a tech startup.”

T = Time-based

What is your goal time frame? An end-date can help provide motivation and help you prioritize. For example, if your goal is to earn a promotion to a more senior position, you might give yourself six months. If you haven’t achieved your goal by then, take time to consider why. Your timeframe might have been unrealistic, you might have run into unexpected roadblocks or your goal might have been unachievable.

Example: “To achieve my goal of being in leadership, I will update my resume with relevant qualifications so I can apply to three open positions for the manager of a development team at a tech startup this week.”

Related: Guide To Creating SMART Goals for Time Management

Using the SMART goal framework sets boundaries and defines the steps you’ll need to take, resources necessary to get there and milestones that indicate progress along the way. With SMART goals, you’re more likely to achieve your goal efficiently and effectively.

Here are a few examples of how SMART goals can benefit people in different circumstances:

  • Laura would like to change careers from customer support to design…

  • Avi knows that his goal is to become a sales manager but he’s not sure where to begin…

  • Tonya wants to get a job in the health care industry but doesn’t have industry experience…

Related: 5 Ways To Achieve Goals in the Workplace

Advantages

SMART goals present various advantages. For starters, they're not vague. Whereas most goals people make aren't very descriptive, SMART goals are specific, which ultimately helps increase their odds of being achieved. Also, SMART goals incorporate your plans. This helps you achieve your goal since you'll already know the next steps to take. Since SMART goals require some form of measurement, they also provide you with the opportunity to track your progress. If you miss a small deadline within your overall goal deadline, you'll not only know, but you'll also have time to get back on track.

Disadvantages

Though SMART goals are very advantageous, they also pose some disadvantages. For example, because your goal will be well-planned out, it could lead you to become obsessed with completing your goal by a certain deadline. Also, it could make you crave more achievements in the future and could potentially set you up for a continuous cycle of wanting to achieve goal after goal. For some, SMART goal making could be overly ambitious.

Examples of SMART goals

Here are two smart goal examples:

Example 1

I will obtain a job as a high school math teacher within three months after graduating with my Bachelor of Science in Education degree.

  • Specific: The goal of becoming a high school math teacher is well-defined.

  • Measurable: Success can be measured by the number of applications, interviews and job offers.

  • Achievable: The goal-setter will have the appropriate degree for the job.

  • Relevant: The goal-setter is planning to get a job in the education industry after getting an education degree.

  • Time-based: The goal-setter has set a deadline to achieve their objective within the three months following graduation.

Example 2

I will earn a promotion to senior customer service representative by completing the required training modules in three months and applying for the role at the end of the next quarter.

  • Specific: The goal-setter has clearly set the objective to be promoted to senior customer services rep.

  • Measurable: Success can be measured by training module completion, filing the application and earning the promotion.

  • Achievable: The goal-setter will complete the training necessary to earn the promotion.

  • Relevant: The goal-setter is planning to apply for the promotion after finishing their training modules.

  • Time-based: The goal-setter has set a deadline to achieve their objective at the end of the following business quarter.

Setting SMART goals can help you move forward in your career and achieve the success you want. While goals can be challenging, using the SMART framework can organize the process and provide structure before you begin.

Read more: How To Write A SMART Goal (And How They Work)

Related: How To Create Relevant Goals

Sinéad explains how to choose relevant goals in line with your long-term aspirations, how to specify what you want in life and tailor goals toward that vision.


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