How To Write a Thank You Email After a Sales Meeting in 8 Steps

By Indeed Editorial Team

Updated January 5, 2023

Published October 21, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Maintaining communication with prospective clients is an important step in the client acquisition process for sales teams. A thank you email after a sales meeting is helpful for recapping your key discussion points and leaving a good impression on your client. Understanding how to write a post-meeting email can help you provide prospective clients with valuable information to assist them in taking their next steps. In this article, we discuss the benefits of writing a thank you email after a sales meeting, explain how to create your message, provide a template to help you get started and share some examples.

Why is writing a thank you email after a sales meeting important?

Sending a thank you email after a sales meeting is important because it can help you further develop your relationship with your prospective customers. It lets you remind your audience about your company and its products or services. Companies often use thank you emails to strengthen their points and provide additional value to their clients. These can encourage the reader to respond to your call to action and take the next step. Writing a thank you email after meeting with a prospective client can also help demonstrate your politeness and professionalism.

Related: 10 Tips for Writing a Call to Action in an Email

How to write a thank you email after a sales meeting

Take the following steps when writing a thank you email after your sales meeting:

1. Create a subject line

When writing a thank you email after a sales meeting, it's helpful to use a relevant subject line to get the reader's attention. Subject lines let readers know what your email is about and can help them decide whether to open your message. When writing your subject line, keep it brief and on topic. Some examples of thank you email subject lines include:

  • Thanks for taking the time to meet with me today

  • Meeting recap

  • Some follow-up notes on today's meeting

2. Provide a personalized greeting

Begin your email by using a professional email salutation, followed by the client's name. This helps set the tone for your email. The following are some common salutations to use in business emails:

  • Dear

  • Hello

  • Greetings

  • Hi team

Related: Professional Email Salutations: Tips and Examples

3. Express your gratitude

Let the recipient know you appreciate them for taking the time to meet with you. Try to be specific when thanking the recipient. For instance, if they took the time to view your new products, mention your appreciation for that.

4. Recap your meeting

In the body of your thank you email, include a brief recap of what you discussed at your sales meeting. This helps the reader remember key points you shared with them. Consider using bullet points to help make these easy to skim or attaching a brief meeting outline. Recapping your meeting can help the client differentiate you from your competitors.

5. Answer questions

You can use your thank you email as a chance to answer questions your prospective client had about your business. Here you can provide them with any additional information that may help them make their decision, such as supporting documents. For instance, if a client wants to know more about ways an illustrator could benefit their needs, the illustrator may provide them with case studies with positive reviews from past clients.

Related: How To Write a Thank You Email

6. Provide a key takeaway

Another important section to include in your thank you email is a call to action that lets the recipient know what steps to take next. For instance, a sales representative may end their email by saying they hope to hear from the client in the next week. A call to action can help you encourage your prospective client to continue the conversation and potentially buy your product or service. If relevant, arrange for an additional meeting for further discussion.

7. Conclude with your email signature

Finish your thank you email by sending one more thank you message and including a professional sign-off. After your sign-off, include your full name and position with your organization. You also can include your company's name, website, logo and address in your email signature. Some common email sign-offs include:

  • Best regards

  • Sincerely

  • Kindly

8. Proofread your email

Before sending your thank you email, read over it to make sure you included everything you wanted to put in your message. Look for any grammatical errors or misspellings to help ensure your email conveys professionalism. It's also helpful to double-check that you typed the correct email address to make sure your client receives it.

Related: Guide To Thank You Notes (With Examples and Tips)

Sales meeting thank you email template

Use this thank you email template to help you write a message after your sales meeting:

Subject line: [attention-grabbing summary of your email message]

[Salutation] [name of recipient],

Thank you so much for [specify what you're giving gratitude about]. It was great to meet with you on [date you met] and discuss [your talking points].

To help you with your decision, I [mention a file you're attaching or answer to a question the client had earlier]. If you have any additional questions, please contact me.

I plan to email you [date of your next email] to check your availability for our next meeting. During that time we can discuss [next steps].

Thanks again for [specify what you're giving gratitude about]. I look forward to working with you in the future.

[Your name]
[Email signature with your contact information]

Sales meeting thank you email examples

The following are some examples of sales meeting thank you emails:

Follow-up with additional value example

Subject line: Here's the information you requested

Dear Christine,

Thank you so much for taking time out of your busy schedule to meet with me this Tuesday, October 5. I enjoyed our conversation and feel you brought up some great points.

I've checked with our accounting department and they'd be happy to provide an estimate for how much it would cost to add a member to the team's subscription to All in One Spot.

Once again, thank you for your time! Please let me know if there's anything else I can do for you.

Kind regards,
Kimberly Johnson

Related: Appreciation Email Examples and Writing Tips

Quick reminder example

Subject line: Pleasure meeting with you Michael

Hi Michael,

I'd like to thank you for the opportunity to meet with you this morning and demo our software. I enjoyed learning about Howard's Family Media and how they expect to continue growing over the next year.

Attached is the summary of our meeting for your reference. Feel free to reach out to me if you have questions about anything we discussed.

I look forward to scheduling a follow-up meeting to share our software's collaboration functions in more detail. Let me know when you're available next week.

Once again, thank you for your interest in Howard's Family Media and for taking the time to meet with me.

Chad Kotzmoyer

Business communication improvement example

Subject line: A gift to thank you for your time

Hello Nicolette,

I'm writing to you to thank you for meeting with me yesterday. I know you have a busy schedule and appreciate you making time to hear about Recipe Customizable.

I've attached our free ebook with more gluten-free recipes for you to try at Clemet Bakery. Feel free to share this with your staff and colleagues. I'm interested in hearing your thoughts about our customizable recipes.

If you think you have 10 minutes to spare, I'd love to share how Recipe Customizable can add value to your baking needs. Give me a call at 111-111-1111.

Let's talk soon.

Scott Hammerstein

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