What Is Turnaround in Business? (With Tips)

By Indeed Editorial Team

Published June 1, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Sometimes, businesses enter crises and phases of lower revenue. Turnaround can help a struggling business recover. If you need to complete a business turnaround, there are certain actions you can take to improve your turnaround time. In this article, we explain what turnaround is, how it can impact a business and several tips you can use to improve your business's turnaround time.

What is turnaround in business?

In business, turnaround is fundamentally transforming a business to improve business outcomes. The goal of turnaround is to save a struggling business and make it self-sustaining. A business turnaround includes three main phases:

  • Pinpointing your company's root problem

  • Designing a turnaround strategy

  • Implementing your turnaround strategy

Related: 10 Business Tips For Success

How can turnaround impact a business?

Turnaround can help a struggling business undergo a dramatic transformation that can have many benefits, including:

Improving business outcomes

Completing a business turnaround can help improve business outcomes, including increasing sales. These outcomes can help a business increase its profits and get on track to become successful.

Regaining financial stability

Turnaround can also help businesses regain financial stability. By helping to restructure businesses and make them profitable again, turnaround can help businesses to become financially stable.

Tips for improving turnaround time

Here are tips that you can use to improve your business's turnaround time:

Identify the specific problem that you need to solve

One important tip for completing a quick business turnaround is identifying the root problem that your company is experiencing. It may be an internal or external problem. Some potential problems affecting your company could be:

  • Changes in market demand for your products

  • New competitors

  • Shifts in the economy

  • Poor business decisions

  • Poor management

Once you've identified the root problem facing your company, you can determine the extent of your business turnaround and begin brainstorming potential solutions.

Related: Effective Problem-Solving Steps in the Workplace

Meet with your stakeholders

Another tip for a quick turnaround is to meet with your stakeholders, including:

  • Company leaders: You can meet with company leaders to have conversations about how you can fix your business. Be sure to give your own opinions while being open to hearing ideas from others. You can also begin brainstorming plans for your business turnaround.

  • Employees: It's important to be transparent with employees and communicate your plans to complete a business turnaround. You can also ask employees for input on your turnaround plan.

  • Customers: To maintain your customer relationships and customer trust, be sure to communicate your turnaround plans with your customers. This can make them more likely to stay loyal to your business, increasing the likelihood of a successful business turnaround.

Related: Who Are Stakeholders in a Business?

Create a turnaround plan

You can also improve your turnaround time by creating a solid turnaround plan. Once you've pinpointed your business's root problem and communicated with your stakeholders, you can begin designing your turnaround plan. Your turnaround plan can include all of your ideas for restructuring your business and moving it toward success. In your turnaround plan, you can include:

  • Your business's root problem: Be sure to include your business's root problem and how you plan to solve it in your turnaround plan.

  • **Sales goals:** Include sales goals you've set and how you plan to increase sales to increase your company's profits, revenue and financial stability.

  • ****Marketing strategies:**** Marketing strategies are important to meeting sales goals, so be sure to include your ideas for new marketing strategies in your turnaround plan.

  • ****Operational plans:**** If you're restructuring the operations of your business, you can include your operational plans in your turnaround plan.

Having a well-developed turnaround plan to follow can improve your business's turnaround time and guide everyone involved with your business through the turnaround process.

Reduce business costs

Reducing your business costs is another way to complete a business turnaround. Cutting costs can help your business save money and regain financial stability. Try to make a list of your current business expenses and determine which ones you can cut. Your business can also cut costs by:

  • Evaluating small costs: Small costs can add up, so it's important to evaluate these costs and whether they are necessary.

  • Reducing travel: Reducing travel can help your company cut costs. Travel can be expensive, so try to limit company travel to only essential meetings. You can also search for more inexpensive travel options or try to host virtual meetings rather than traveling to meetings in person.

  • Increasing energy efficiency: You can increase your business's energy efficiency to save more money. Be sure to turn off lights when they're not in use and changing your thermostat settings.

  • Reducing duplicate functions: You can reduce duplicate functions in your company to cut costs. Search for business functions that are being performed by more than one department and try to consolidate them. This can help you save money while maintaining productivity.

Related: What Is Cost Cutting?

Stay focused on your customers

To increase the likelihood of a successful business turnaround, try to stay focused on your customers. Make sure you're creating products that are easy and enjoyable for your customers to use, and evaluate your business's customer relationships and trust. Keeping a customer-centric approach to your business can help it move toward success.

Tune into your mission, vision and values

Tuning into your business's mission, vision and values can also help you improve your turnaround time. This can help you create a turnaround plan that keeps the core of your business intact while restructuring the parts that aren't working. Staying aligned with your business's mission, vision and values can help you ensure that you maintain relationships with customers and other stakeholders throughout the turnaround process.

Related: Vision, Mission and Values Statements: Definitions and Tips

Know your business's strengths

You can also look toward your business's strengths to improve your turnaround time. Think about the resources you already have and how you can use them to succeed. You can think creatively about ways you can use your existing resources to generate more revenue and help your turnaround process.

Explore more articles