What Is a Vlog? Definition and 6 Reasons To Start Vlogging

By Indeed Editorial Team

Updated October 24, 2022

Published October 21, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

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As new video technology becomes more accessible, more individuals and businesses are using vlogs to promote their brands. Vlogging can connect people to a larger audience and invite them into different areas of expertise, which can be an effective way to improve business performance. Learning about vlogging can help you determine if this content type can help you or your company.

In this article, we will discuss what a vlog is, the reasons to start one, the equipment you might need and tips for starting your vlog.

What is a vlog?

A vlog is a shortened term for the phrase "video blog." A blog is a webpage where an author writes regular updates, usually about a particular topic. Most bloggers use a conversational tone when they write so they can connect better with their audiences.

Similarly, on a vlog, a user or group of people posts regular video updates on specific topics. It's often a person using a camera to informally communicate with an audience and share updates on their life or the topic of the vlog.

Related: 20 Types of Video Content

Reasons to vlog

There are several reasons you might start a vlog:

1. Telling a story through video

Storytelling is the ability to create a narrative that can convey a message. Vlogs often have a connected theme, like cooking or fashion. For each episode, you might share your experiences on a specific aspect of your theme, describing your actions, thoughts and what you learned or hope to share. Storytelling can help you develop your marketing skills, as companies often use this technique to convey their brand messaging.

Related: The Definitive Guide to Video Marketing

2. Connecting with an audience

Vlogging allows you to connect with your audience more personally. Viewers often watch while you directly address them about your topics in a conversational tone, often helping them feel you're talking to them personally.

This personal connection can help your audience learn more about you, your products or services or an idea. Many people watch vlogs, so this might be a channel to explore if you're hoping to expand your audience and connect with more people quickly.

Related: 12 Tips for Speaking Persuasively

3. Improving your confidence

Many people may want to develop their public speaking skills and confidence. Through vlogging, you can record yourself as you explain your topic without the additional pressure of performing live. This can help you identify different areas where you might adjust your tone, your use of gestures and emphasis as you improve your verbal communication skills.

Related: Building Self-Confidence: 10 Ways To Boost Your Confidence

4. Developing technical skills

Vlogging may include working with your own video technology and software. As you create more vlogs, you might learn different lighting, camera and editing techniques that can increase the quality of your videos.

Even with little experience, you might review online tutorials that can show you aspects of this, like how to adjust your camera settings or how to cut or move recorded scenes. Including these skills on your resume can help you get jobs that require basic technology experience.

Read more: Technical Skills: Definition and Examples

5. Increasing revenue potential

On your vlog, you may discuss different products or services you offer or share a topic in your industry. This can be an opportunity for you to show consumers how they might benefit from your goods, influencing them to spend more money with you.

As you gain a following on your vlog, you might monetize your channel, connecting your videos to advertising or sponsored content that can help increase your revenue even if you don't use your channel to specifically sell products.

Related: What Are Revenue Streams? (With Types and Examples)

6. Starting a vlog is easy to try

It can be easy to start a vlog once you decide it can help you or your business. You might start by purchasing a camera and basic equipment and record a few videos to start as you familiarize yourself with the process.

Some people might even use their smartphones to record videos for their vlogs, so you might need minimal equipment to start. As you record more videos, you can learn different techniques on how you might improve and provide high-quality content to your viewers.

Related: 9 Steps To Build a Strong Brand Identity (With Tips)

Equipment used in vlogging

When vlogging, there are several pieces of equipment you might need:

  • Camera: A high-quality camera can help ensure your videos are clear and professional, improving your credibility as a vlogger and the user experience. When purchasing a camera, consider buying a tripod as well so you have a steady stand that you can adjust depending on where you film.

  • Lighting: You might purchase specific lighting that you can set up above or behind the camera to ensure your video is bright enough to view what you hope to show. If possible, you may set up your recording area where there's natural lighting to avoid additional equipment costs.

  • Software: You often need to edit your videos for sound, cut scenes or adjust the video settings once you upload a video to your device. Consider reviewing your specific needs as different video editing software may come with different features.

  • Microphone: As the main purpose of your vlog is to connect with your audience via video, a high-quality microphone is important to have in place. Although some cameras and phones might come with microphones, you often can keep a microphone closer to you, enhancing the sound.

Related: 14 Pieces of Videography Equipment for the Beginner Filmmaker

Tips when starting a vlog

Here are some tips you can use when vlogging:

  • Be consistent: Consistently posting videos on the same schedule can help increase your viewers' trust and establish a routine and deadlines you can follow. You might also ensure your videos have the same tone to create a consistent narrative for your audience.

  • Review your metrics: Reviewing your engagement metrics can show you what your audience responds to the most. You might review vlog views, clicks, subscribers or website views to see the results of your vlogging and how you might adjust your strategy.

  • Identify trends: Discussing topics that are trendy can help users find your vlog when searching for content on a subject. Considering other trends like video editing techniques, filters or platforms can help you stay relevant among other vloggers.

  • Optimize your videos: Similar to websites, there are ways you can tag your videos and descriptions so they're more discoverable through search sites. Review the commonly searched keywords on your topic and include them in your video's title and metadata where possible.

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