What Is Email Integration? (With Benefits, Uses and Tips)

By Indeed Editorial Team

Published September 29, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Email integration improves businesses by establishing strong relationships with contacts and consumers. It helps you organize all the information about your contacts in a single platform and streamlines your email process. If you're a part of your company's sales or marketing team, understanding email integration can help you improve your overall productivity and sales. In this article, we discuss the definition of email integration, explore the benefits and uses of this process and list tips to promote strong integration.

What is email integration?

Email integration refers to the process of combining email marketing tools to develop strong marketing strategies. Email marketing allows you to send emails to your customers and contacts for a particular purpose. This encourages increased results and leads. Email integration tools may combine systems, tools and software to create a seamless approach to marketing. You may use CRM or point-of-sales systems to create relevant and personalized emails.

Email integration reduces the time you spend sending emails to individual contacts by providing you with customization tools and analytics that increase your knowledge of your target audience. This integration also allows you to sync your online retail store with your email marketing campaigns. This allows you to create predefined lists that accommodate particular contacts' needs. For example, you may notice an increase in the number of abandoned carts on your website. In this situation, you can send emails to those who abandon their carts to remind them to complete purchases.

Related: How To Manage Your Email

What are the benefits of email integration?

Some of the benefits of using email integration in your organization include:

Developing lists

Email integration creates lists that contain your complete mailing list. This makes it easier to send consumers and viewers newsletters and allows the integration of consumer data across multiple channels. Email integration also helps you to build contacts by syncing information from these channels and collecting contact information. This saves you time and increases productivity by ensuring you have all required information in a single place.

Related: 7 Email Segmentation Tips To Help Grow Your Email List

Targeted emails

Email integration allows you to use targeted emails and ensures that the right contacts receive the information they need to make decisions about products. For example, email integration may provide you with information regarding which contacts are dog owners and subsequently allow you to send coupons to these contacts. Email integration also identifies the best time to send these emails to your contacts to ensure they receive it when they're most likely to buy products. This both boosts productivity and increases sales.

Related: How To Address an Email

Personalized emails

Email integration ensures you personalize emails for particular consumers. This occurs because you collect relevant information about your consumers over time. For example, you can send an email that addresses a contact by their first name. Personalizing emails requires you to identify your consumers' shopping history, browsing history, interests and which items they have in their abandoned carts. This encourages interactions between you and your customers, which boosts your overall sales.


These tools allow you to automate the mailing process, which boosts your productivity and lightens your overall workload. Your email integration software can send automated emails to new subscribers, along with birthday wishes and other relevant emails that don't require your immediate supervision. This automation is beneficial because it ensures that customers receive the information they need quickly and promotes continuous communication between you and consumers. For example, you can create an automated email series that wishes your consumers happy birthday. This shows consumers that you care about the professional relationship established.

Related: What Is Email Automation?

Return on investment

Email integration impacts your return on investment (ROI) by monitoring the ROI of each campaign, along with the sales incurred from this integration. These metrics identify your overall ROI depending on the email campaign and allow you to make decisions about which ones to continue working with and which ones to remove entirely. Identifying the ROI of various email campaigns provides you with information regarding consumer priorities and provides you with additional data to develop future campaigns.

Uses for email integration

Here are some ways you can use email integration to improve your business:

Two-way email sync

Email integration allows you to both connect your calendar and existing conversations with consumers. You can then connect incoming messages to respective contacts and deal. This allows you to record consumer responses, along with which campaigns they may find most beneficial. By using two-way email sync, you can create more transparency between you and consumers.


You can segment your consumers and contacts into smaller groups depending on their overall buying behavior. This also requires you to consider how they respond to emails and which campaigns are most effective for particular contacts and buyer personas. For example, you can group together contacts who prefer specific movie genres to create campaigns that target them later.

Updated information

Email integration provides users with real-time information about consumers and contacts. Email integration synchronizes this data with all platforms to ensure you have accurate information when developing email campaigns. This improves leads and establishes strong communication between you and your contacts.

Tips for email integration

Here are some tips for strong email integration:

Stay consistent

When using email integration and email marketing, you may find it beneficial to stay consistent throughout campaigns. This requires you to develop a holistic understanding of your brand and how to promote this brand to consumers and contacts alike. You typically want your contacts to know who the email comes from the moment they open the inbox. You can do this by establishing a strong logo, particular brand colors, and using hypertext.

Understand your audience

Understanding your target audience provides you with more information for email marketing campaigns. You may find it beneficial to go beyond the idea that this is your targeted demographic group and learn why your contacts buy particular products. This helps you establish a strong email marketing strategy and provides you with more information for your email integration and automated emails.

Develop landing pages

Email integration allows you to develop landing pages for contacts. It may be best to consider these landing pages and whether this helps you accomplish particular goals. Your landing pages typically require a seamless transition from your email copy to the page themselves. For example, when sending contacts information about particular products, you may find it beneficial to send them to landing pages about those products rather than your homepage.

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