Businesses can use social media scoring to evaluate their influence over multiple platforms through their social media accounts. The score is generated based on a number of factors, such as the amount of followers of friends you have or amount of content posted on accounts. Learning about social media scoring can help you determine how to increase your own.
In this article, we define what social media scoring is, explain how to evaluate your own social media score, give a step-by-step guide on how to increase your social media score and offer tips for maintaining a good social media score.
Related: 16 Types of Social Media Content
What is social media scoring?
Social media scoring is the quantified influence your social media accounts have over other social media users' accounts. This process takes the following factors into account to determine your social media score:
- Number of friends or followers
- Amount of content posted per day, week, month or year
- Number of comments other social media users make on your posts
- Amount of interaction between your social media account and others' social media accounts
- Number of comments you make on other social media users' posts
Related: [How To Calculate Social Media ROI (With Example)](https://www.indeed.com/career-advice/career-development/calculate-social-media-roi)
Ways to evaluate your social media score
You may consider evaluating your social media score to determine how much influence you have on social media networks. There are several ways to evaluate this score, including:
- Analyzing how many posts your accounts have
- Reviewing your follower or friend count
- Seeing how often you comment on other social media users' posts and accounts
- Analyzing how often other social media users comment on your posts and accounts
- Seeing if you post in a frequent and consistent manner
- Evaluating how many accounts you have on each social media platform
Once you've considered these factors, you may have a better idea of what your social media score may be.
How to increase your social media score
Consider these steps to try to increase your social media score:
1. Post frequently
Posting content to your social media pages is crucial to having any influence over social media. Determining the amount of posts per day, week or month as well as the type of content you'd like to post may depend on what your followers or friends respond to the most. Posting as much as you can shows you're active on social media and can increase your ability to have influence over these platforms.
2. Make a dedicated social media posting schedule
It can be helpful to create a dedicated social media posting schedule to ensure you engage regularly on your social media accounts. Using your social media metrics can help you determine what and when you may want to make posts. You may use these metrics as a guide for your posting schedule.
3. Comment on your own social media posts
Commenting on your own social media posts may help increase your social media score, too. Having conversations with followers or friends through comments on your own posts expands how you interact and engage on social media. Doing so can also increase interaction between your accounts and other social media accounts, which additionally expands your reach.
4. Comment on other social media users' posts
Consider commenting on other social media users' posts as well. You can post insightful comments or questions that may engage other users and gain attention. This not only increases your engagement rate on social media but also creates an additional way to increase interaction between your social media account and others' social media accounts.
5. Share posts on your story
Another way you can increase your social media score is by posting content on your account's story if the platform has this function. This diversifies the types of content you post on your social media accounts. Sharing content on your account's story also creates another avenue of interaction between yourself and your followers or friends because, in most cases, they can interact with the story by liking it, sharing it or replying to it with a comment.
6. Share other social media users' content
You may also consider sharing other social media users' content on your own page. You can share content that interests you, interests your friends or followers or may otherwise encourage additional engagement with your account. This can show that you're active on the account and others' accounts.
7. Follow or friend other social media users
Having a substantial amount of friends or followers on your social media accounts can increase your social media score. For instance, a social media user with two friends or followers likely has a lower influence level over social media users in general than a social media user with 100 friends or followers may have. As such, having a number of friends or followers on your social media accounts can expand your influence level.
8. Track your social media metrics
In order to see if your efforts are actively increasing your social media score, you may consider tracking your social media metrics. You can do this through a variety of online programs and tools that have social media connectivity. Most programs allow you to track activity across multiple platforms.
9. Have several social media accounts on different platforms
Consider owning and maintaining several social media accounts across different social media platforms. Doing so can not only diversify your social media portfolio but also expand your reach and influence. If you own several social media accounts on each platform, you may create a posting schedule for all of them.
Tips for maintaining a good social media score
After you've increased your social media score, it's important to maintain that new score. Consider these tips for maintaining a good social media score:
- Be consistent: It's important to be as consistent as possible on your social media accounts if you want to increase your overall influence on these platforms. By doing so, you maintain a constant presence on social media, which can increase your influence.
- Know your target audience: It can be helpful to know who is engaging with your social media posts the most. Knowing your target audience can help guide what type of content to post and when to post it.
- Post at peak usage times: In order to influence the maximum amount of social media users, these users must see your posts. Posting at peak social media usage times can increase the chance of your posts being seen.