Career Development

45 Work Evaluation Goals Examples to Consider

February 22, 2021

As you advance in your career, you'll likely set work evaluation goals with your supervisor. These goals help you and your organization measure your professional development and success. Knowing what goals to set for yourself can help you approach your next performance review with proactive ideas for improvement. In this article, we provide a comprehensive list of work evaluation goals examples.

Related: How to Prepare for a Performance Evaluation

What are work evaluation goals?

Work evaluation goals are objectives you set for yourself, often with the help and oversight of a supervisor, to improve your professional skills, productivity or performance. Usually, these goals combine your needs and desires with those of your company to create a mutually beneficial objective.

Related: Employee Self-Evaluation Examples and Tips

45 work evaluation goals examples

Review this list of 45 examples to help you determine which goals you might set for yourself:

Related: 23 Performance Evaluation Phrases to Use in Review


Motivation helps you maintain high productivity and performance levels. Knowing what motivates you to do excellent work can help you retain your performance during busy times.

Example: Create a motivational workspace that inspires me to exceed my productivity quota.


Organizational goals can include personal organization, like maintaining a calendar or to-do list to improve productivity and efficiency, or team-based organization.

Example: Maintain a personal calendar that tracks all deadlines and tasks to increase organizational skills.


Productivity goals are often job-specific and designed to help you meet or exceed your work expectations.

Example: Increase my lead generation from 10 a week to 15 a week over the next quarter.


Efficiency goals focus on eliminating errors and working as smartly as possible. Efficiency goals can vary depending on the specifics of your role.

Example: Focus on writing during the first two hours of the workday without responding to any incoming messages.


Education goals can include traditional education like earning a degree or professional development like attending workshops or conferences. Often, your company can help fund these endeavors.

Example: Earn my certification in bookkeeping by the end of the third quarter.


Communication goals help you improve your communication with others inside and outside of the organization.

Example: Set up a weekly check-in with each member of my team to ensure they have the support they need to meet their quotas.


Problem-solving skills help employees identify and address workplace challenges effectively and efficiently.

Example: Attend a seminar on problem-solving best practices in the next quarter.


Documentation goals are great for roles where detailed accountability is key. Often, documentation goals include elements like improving note taking and sharing information with other stakeholders.

Example: Record customer service calls daily and review them weekly for patterns.


Leadership goals can apply either to current leaders or to aspiring leaders and help both groups improve their managerial skills.

Example: Attend a leadership seminar and share my findings in a team meeting before the end of the next quarter.


Attendance goals help you reduce your absenteeism and increase your dependability at work. Your supervisor or manager might recommend this type of goal if you regularly miss work.

Example: Maintain at least eight hours of PTO each month for the rest of the year.

Time management

Time management goals help you increase your efficiency and productivity by reducing wasted time at work. Like attendance goals, your manager or supervisor might recommend that you establish this type of goal.

Example: Turn off all notifications for one hour. After that hour, do one email and phone check. Repeat throughout the day.


Compliance and safety-related goals are most valuable for those employees who work in fields or jobs with strict safety regulations. They may also relate to professional development.

Example: Earn certification as a safety officer before the start of the second quarter.


Revenue goals are most common for those in the sales or marketing sector whose jobs directly impact the revenue the company produces. These goals can be individual or team-based.

Example: Increase personal sales by 5% over the next quarter and 8% over the next year.


Budgeting goals are great for those who manage budgets or have a direct impact on departmental or organizational spending.

Example: Forecast the budget for the next five years using data from the last two years. Meet regularly with internal stakeholders to adjust the current budget as needed.

Cost reduction

Cost reduction goals, like budgeting goals, are best for financial employees or leadership employees who can directly affect the organization's spending.

Example: Find a new supplier to reduce the manufacturing budget by at least 5% before the start of the new fiscal year.

Customer satisfaction

Customer satisfaction is an important metric for front-facing employees who interact directly with customers. This work evaluation goal can help increase your customer satisfaction scores and improve your customer service skills.

Example: Earn customer satisfaction reviews of at least 85% for the last quarter of the year.

Process improvement

Process improvement involves optimizing a procedure for maximum efficiency and productivity. This is a common goal for mid-level or leadership level employees who oversee a team or group and would benefit from this specific skill.

Example: Review the submission process for all group members to ensure it's as efficient as possible.

Project management

Project management is an important workplace skill, even for those who don't work specifically in the project management field. These skills can help you improve your individual processes and procedures and maximize group management.

Example: Review timeline for the upcoming marketing campaign and update the processes for increased oversight and efficiency.

Change management

Change management is the process of improving an organization holistically by updating workplace practices and cultures. This type of goal is most common for leadership level individuals.

Example: Conduct an employee survey to develop ideas for company innovation.

Internal controls

Internal controls are often managed by leadership level individuals who oversee the internal procedures and processes that make sure the business is working for its stakeholders.

Example: Update information sharing process between employees and leadership team to ensure transparency.

Company capabilities

Company capabilities are your business's strengths. Developing work evaluation goals that address company capabilities is common for leadership-level employees.

Example: Introduce a new customer service channel to give customers more options for sharing feedback with the organization.

Risk management

Financial personnel often manage risk in their daily jobs. Developing risk management skills can be useful for a variety of roles within an organization.

Example: Diversify company investments to mitigate risk by the end of the fiscal year.


Some companies employ a recruiting team, while others use their human resources employees for the task. Implementing recruitment strategies and objectives is a good goal for those involved in the hiring process.

Example: Establish a relationship with three local universities to create a talent pipeline into the company.


Most companies work with third-party suppliers for product development or for administrative and office supplies. Optimizing procurement for maximum cost savings is an excellent work evaluation goal.

Example: Scout potential metal work suppliers to lower overall production and sales costs.


Almost every position in an organization can benefit from developing analytical skills. You can specify a work evaluation goal that aligns with your job description and duties.

Example: Attend a conference on analyzing customer feedback to improve customer service best practices.


Many organizations employ a team devoted to increasing brand awareness for the organization. Even for non-front facing or marketing-related roles, understanding the company's reputation and how to improve visibility is a useful skill.

Example: Create a training series for all company employees that explains our visibility strategy.


Networking is an important professional skill for career development and organizational growth. Networking skills are especially valuable for employees who work with third-party organizations or clients directly.

Example: Attend three networking events in the next year and develop strong relationships with a potential manufacturer.


Company culture is often established by high-level leadership, but it affects all members of the organization. Addressing and improving company culture can be a work evaluation goal for any employee.

Example: Conduct an employee survey to determine levels of workplace culture satisfaction and potential areas for improvement.


Governance work evaluation goals are nearly always reserved for top-level employees who oversee large teams or multiple departments since governance is the alignment and oversight of multiple segments within an organization.

Example: Create a working group with representatives from each company department to increase company transparency and idea-sharing.

Product quality

Employees who work directly with the creation and manufacturing of products often benefit from product quality work evaluation goals to ensure they're doing their best to maximize the product.

Example: Assess current metrics for measuring product quality to ensure they're sufficient.

Service quality

Service quality is similar to product quality, but instead of assessing a physical product's efficacy, employees who work with service quality ensure the company's services are effective.

Example: Design and implement a new customer feedback element to the service process to gather information about the service's efficacy.


Many employees use design concepts in the course of their work. Developing design skills can be useful for a multitude of jobs.

Example: Establish a mentorship training program with a lead designer to improve design skills.


Innovation is the process of finding new and creative ways to solve problems. Most employees can benefit from improving their innovation skills.

Example: Identify three potential solutions to the team's current communication problems.

Public relations

For those employees who work in public relations, continuing to develop best practices and improve communication skills is vital.

Example: Attend a public relations conference in the next quarter.

Public speaking

Many employees must perform some public speaking as part of their job. Improving these skills can optimize career potential.

Example: Join a public speaking group and practice giving speeches at least once a month.

Decision making

Employees who are decisive often save time and maximize their productivity. Decision making is a useful work evaluation goal for most employees.

Example: Use a formulaic decision-making process to increase decisiveness.


Some industries and jobs work with automated processes, procedures or machines. Knowing how to best automate certain tasks can help improve the company's productivity.

Example: Determine the best customer relationship management platform for the human resources department.

Software development

Software development skills can be useful for any employee who works with a computer. Knowing basic coding and troubleshooting can improve productivity and performance.

Example: Complete a basic coding course by the end of the year.


Metrics help organizations understand how their employees and processes are working. Knowing how to establish and use metrics is a great skill for most employees.

Example: Create a tracking system for customer leads.


Understanding company operations can help employees see how their role impacts the organization as a whole.

Example: Shadow the COO once a week to better understand company operations.

Customer relationships

All employees should understand how to build a positive relationship with customers in case they're faced with the task in the course of their work.

Example: Establish a training session for all company employees on customer relationship best practices.


Like customer relationships, many employees benefit from understanding basic sales best practices to maximize informal sales opportunities.

Example: Attend a basic sales skills seminar by the end of the quarter.


All employees should understand how their job benefits their company's marketing practices.

Example: Work with the marketing team to ensure task alignment.


Many companies want to improve their sustainability practices by assessing their material usage and updating environmentally damaging production practices.

Example: Identify three areas for potential sustainability upgrades.


Presenting material to a group is a common job task for many employees. Refining these skills can improve career potential.

Example: Take a course in presentation skills by the end of the year.


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