Learn About Being a Marketing Assistant

By Indeed Editorial Team

February 14, 2020

What does a marketing assistant do?

Marketing assistants are responsible for researching, compiling and reporting on buying trends and statistics, copywriting for marketing materials and other support, such as:

  • Monitoring active marketing campaigns, making improvements as needed

  • Brainstorm ideas for campaigns designed to enhance brand recognition and loyalty

  • Work closely with artistic departments to create digital and physical marketing deliverables 

  • Collaborate with the marketing team to produce innovative methods of gaining exposure for client brands

  • Assist marketing team with completing projects

Average salary

Most marketing assistants are full-time employees, though some may work part time. An individual’s level of education and work experience influence salaries for marketing assistants, as well as an employer’s size, industry and location. For the most up-to-date salary information from Indeed, click on the salary link.

  • Common salary in the U.S.: $15.14 per hour

  • Some salaries range from $7.25 to $33.00 per hour.

Marketing assistant requirements

Becoming a marketing assistant may require certain qualifications depending on the level of jobs for which you’re applying, including:

Education

Entry-level marketing assistants are required to have a bachelor’s degree in marketing, advertising or related field. 

Other topics of study that can enhance your skills as a marketing assistant include degrees or diplomas in a wide range of disciplines, including business, advertising, communication and product management. Some employers and industries may prefer education in industry-specific disciplines, such as social media, SEO and website development.

Technical courses are also available to provide or enhance the skills needed to be a marketing assistant, including analytics, copywriting and sales.

Training

Many marketing assistants learn the specific practices related to their role while serving as an intern or administrative assistant. Some training may be included as part of the orientation process with a new company, however, many marketing skills are learned extensively through education and on-the-job experience. 

Marketing assistants can use their experience to transfer into a role such as an event planner or public relations representative.

Certifications

Certification programs available to entry-level marketing professionals can improve their skills and demonstrate their value to current and future employers. These certifications can help a marketing assistant gain more knowledge of their field to help advance their career. Some certifications for this profession include:

Certifications for specific digital marketing skills

Becoming certified in specific areas can keep you informed on the latest updates in digital marketing. Some of the most common certifications for marketing professionals are administered by social media or other technology companies and cover topics like analytics, digital advertising, content marketing, inbound marketing and email marketing.

Digital marketing certification

This certification is a collaboration between the American Marketing Association (AMA) and LinkedIn Learning and consists of online videos and tutorials. To earn the certification, students must pass a 120-question exam with a score of 80 percent or higher. 

Marketing Management certification

Administered by the AMA, this credential requires you to renew certification and earn 30 continuing education units every three years. Continuing education units may include participation in webcasts, attending events, virtual conferences and training sessions. 

IPA Foundation certificate

Presented in partnership between 4A’s, one of the most established and trusted professional marketing organizations in the country, and its sister organization, the Institute of Practitioners in Advertising, this certification program is recommended for recent college graduates and entry-level marketing professionals and consists of 35 hours of online coursework before taking the examination

Skills

Marketing assistants require a wide range of skills to succeed in the role. Some of these skills include:

Organization

This set of skills includes sub-skills such as focus, accuracy, coordination and punctuality. Marketing assistants use organization skills to plan, prioritize and achieve accurate results following department goals.

Time management

This skill includes completing daily tasks, prioritizing responsibilities and meeting deadlines. Marketing assistants use time management to maintain productivity to keep campaigns on schedule. They also use this skill when scheduling the steps of drip campaigns or other time-sensitive communication.

Communication

Marketing assistants use communication to coordinate events and meetings, write clear and concise marketing content and deliver articulate proposals, presentations or statements to media, clients or management.

Technical skills

These skills are required for marketing professionals to execute digital campaigns, conduct market research and analysis and use email and spreadsheets to complete daily tasks. Additional skills using design software are useful when creating marketing deliverables, such as infographics, brochures and signage. 

Marketing assistant work environment

These professionals generally work in an office setting with the following characteristics:

  • High level of social interaction with clients and colleagues

  • Work as part of a team

  • Communication using phone, email, and conference and video calling 

  • Primarily work indoors, sharing office space with colleagues

  • Work in a competitive atmosphere, meeting strict deadlines

  • Perform repetitive tasks 

  • May work more than 40 hours a week, usually standard work schedule

  • Occasional travel to meet with clients

The skills, qualities and experience of marketing assistants are often transferable in a variety of industries. These professionals commonly offer their support to executives and administrators in the following industries:

  • B2B marketing

  • Financial services

  • Event planning 

  • Nonprofits

  • Public relations

How to become a marketing assistant

Here are some of the most common steps to becoming a marketing assistant:

1. Pursue education.

Marketing assistants are usually required to have at least a bachelor’s degree in marketing, communications or business. Additional courses in financial and accounting practices, management, business law and statistics add beneficial skills to your resume, and completing an internship is often required to graduate.

2. Gain relevant work experience.

You can earn relevant work experience through sales or administrative positions, as well as positions involving content creation, digital art and data analytics. Consider taking on roles that support marketing or other professionals to learn on the job. These supporting roles can include an internship, temporary or volunteer positions.

3. Earn technical certifications.

Your career can benefit greatly by earning certifications in marketing content writing, email marketing or digital marketing, analytics and SEO programs to prepare you to fulfill the responsibilities of a marketing assistant.

4. Prepare your resume.

Include your highest level of education, relevant certifications and your work history. In the work experience section, include the company’s name, dates of employment and a brief description of your daily responsibilities, as well as any noteworthy contributions and achievements. Structuring your resume in a way that highlights the skills you offer can help you find the marketing assistant job you want.

5. Apply to marketing support roles.

Once you’ve earned your degree, professional certifications and experience, find and apply to positions that you are qualified for based on specific employer requirements like years of experience or level of education. This step can narrow your job search to relevant positions and increase your chances of finding a job you enjoy. Create a cover letter that outlines your skills and accomplishments which support your suitability for that specific role.

Marketing assistant job description example

Entertainment Marketing, LLC is seeking a full-time marketing assistant to work closely with our marketing team to develop and implement marketing strategies and campaigns for our clients’ brands. This role is responsible for researching and identifying marketing trends and opportunities for growth, designing, writing and creating marketing materials such as white papers, blogs and case studies and giving presentations regarding ongoing campaigns as well as providing administrative support to our sales and marketing teams. Other responsibilities include: 

  • Client outreach

  • Assist in the development of marketing collateral

  • Track, analyze and report on results of ongoing marketing campaigns 

  • Coordinate market research projects

  • Perform competitive analysis

  • Managing website content and clients’ social media accounts

  • Ensuring consistent branding on all marketing communication materials

Our ideal candidate must have a bachelor’s degree in marketing, business or a related field as well as prior work experience in administration, sales or marketing. Exceptional written and verbal communication skills and a high level of attention to detail are crucial to achieving success in this role.

Related careers

  • Marketing intern

  • Marketing coordinator

  • Social media manager

  • Marketing specialist

Read More

  • Learn About Being a Product Marketing Manager
  • Learn About Being a News Anchor
  • Learn About Being a Car Salesperson

Related Articles

Learn About Being a Nurse Anesthetist