Coordinator vs. Specialist: Definitions and Differences

By Indeed Editorial Team

May 27, 2021

In some industries, organizations use different titles for similar positions. Understanding the differences between job titles like coordinator and specialist may help you focus your job search. Learning about the differences between these positions may also help you choose the job role that best fits your skills, interests, goals and level of experience. In this article, we define what a coordinator is, what a specialist is, compare coordinators vs. specialists and outline tips to help you choose the position that's right for you.

Related: A Guide To Careers in Marketing: Requirements, Jobs and Tips

What is a coordinator?

A coordinator for an organization typically works on administrative tasks. The role is often multifaceted and includes work such as collecting, organizing and distributing information about a project or within the organization. Though many coordinator roles are entry-level, some employers may seek coordinators with experience. For example, the job of an entry-level marketing coordinator may include communicating between department teams to ensure the effective performance of marketing projects, campaigns, product launches and events.

A marketing coordinator may organize presentations, prepare reports and collect information to develop marketing plans, strategies or objectives. They may also support other members of a marketing team through their communication and organization skills. Some common types of coordinators include:

  • Administrative coordinator

  • Social media coordinator

  • Event marketing coordinator

  • Program coordinator

  • Human resources coordinator

  • Recruiting coordinator

  • Sales coordinator

  • Publicity coordinator

Related: Project Coordinator vs. Project Manager: What Are the Differences?

What is a specialist?

A specialist is a professional who uses specialized knowledge to work within a particular subject area for an organization. They typically have several years of experience working in their industries. A specialist may sometimes hold a leadership position within their department. They often focus on supporting a key area of their organization, typically related to their area of expertise.

A marketing specialist, for example, may have expertise in a particular area of marketing. They may concentrate on advertising, social media or digital media. They may also have experience using data and research analysis to determine the best marketing tactics for a brand or campaign. Marketing specialists use their analytical, critical thinking and problem-solving skills to develop advertising campaigns and direct marketing projects. Due to their level of experience, a marketing specialist may have a leadership role in their marketing team.

Some common job titles for specialists include:

  • Business information specialist

  • Networking specialist

  • Operations specialist

  • Labor relations specialist

  • Marketing communications specialist

  • Database specialist

  • IT specialist

  • Training and development specialist

Related: Specialist vs. Analyst: What's the Difference?

Coordinator vs. specialist

Though some industries or organizations may use these terms interchangeably, most distinguish between coordinators and specialists in several key areas. Here are some differences between coordinators and specialists:

Level of experience

The first difference between coordinators and specialists is the level of experience needed to perform these roles. A coordinator role is typically an entry-level position in most industries. Depending on the organization, coordinators may need a bachelor's degree, but they may not need additional experience.

In contrast, employers often require specialists to have several years of experience in the industry. Specialists may also need a bachelor's degree or master's degree depending on their field. For example, a sales specialist may need a bachelor's degree and relevant work experience for their position, while a prospective education specialist might earn a master's degree to qualify for their target position. A coordinator may also become a specialist after earning experience in a particular field.

Key functions

Coordinators and specialists may perform different functions for their organization. Specialists often supervise, manage or direct a project by applying industry experience and specialized knowledge. A specialist may also analyze data, develop projects and oversee campaigns that rely on a specific type of expertise.

Coordinators may have more general responsibilities. The daily responsibilities of a coordinator may include performing administrative tasks, such as presenting reports and preparing documents to share information with other project teams. Coordinators typically perform support functions that help different teams within a department collaborate.


While coordinators and specialists sometimes have similar skills, specialists may gain additional skills. Some skills that coordinators and specialists both have may include:

  • Written and verbal communication skills: Good communication skills are important for coordinators and specialists because they often need to express project expectations, provide feedback and collaborate effectively with their team.

  • Organizational skills: Both coordinators and specialists may build organizational skills to help them prepare reports and plan projects for their organizations.

  • Technical skills: Coordinators and specialists may develop proficient technical skills to help them use computer software to produce reports, manage data and compose documents for internal communication.

Specialists may acquire additional skills, including:

  • Data analysis: Specialists may consider learning how to analyze data. This can help them research methods to evaluate industry trends, make decisions about project strategies and assess the effectiveness of their projects.

  • Project management: A specialist may learn project management skills such as how to assess risk, plan a budget and manage tasks. They may also develop good critical thinking and project planning skills.

  • Leadership: Since specialists often have experience in their industry, they often lead teams. The leadership qualities specialists develop may include team development, decision-making skills and goal-setting skills.


While the exact salary for coordinators may vary by industry, the average base salary for a coordinator in the United States is $34,559. In comparison, specialists like marketing specialists earn $58,743 per year in the United States. Specialists often earn more than coordinators on average because their position may require more experience.

Tips for finding a coordinator or specialist job

There are many factors to consider when choosing between a position as a coordinator or specialist. Here are some tips to help you decide which role is right for you:

Identify your career goals and interests

Knowing your goals and professional interests is the first step to deciding whether to become a coordinator or specialist. If you prefer working in a support role, drafting reports and facilitating communication between teams, then a coordinator position may be a good fit for you. Coordinators may advance their careers by becoming specialists or project managers. If you're looking for a position in which you can use your expertise to make decisions, design project campaigns or lead teams, then becoming a specialist may be the right position for you.

When considering your work preferences, some points to consider include what kind of work environment you prefer, what skills you possess and what kind of work interests you. For example, if you're team-oriented and enjoy collaborating with others on projects, then you may prefer working as a coordinator. Working as a specialist may appeal more to a candidate who enjoys sharing expertise on a subject, leading others and developing effective project strategies.

Related: Guide: How To Choose a Career

Consider your current level of industry experience

Since being a coordinator can be an entry-level position and becoming a specialist can require several years of experience, you might think about your current level of experience in your field. Even if your goal is to become a specialist, you may consider starting your career as a coordinator to gain experience in your industry. However, if you have worked in your field for several years and are looking for a position in which you can apply your specialized knowledge and skills, then you may consider becoming a specialist.

Use job descriptions to find the right position

Some organizations or industries may use the titles "coordinator" and "specialist" interchangeably, so it's helpful to read job descriptions carefully to understand the specific duties each job requires. When searching for a job position as a specialist or coordinator, you might consider expanding your search to include related job titles. For example, if you're looking for a position as a human resources coordinator, you might also search for jobs as a human resources specialist. Then you can read the resulting job descriptions to determine whether the duties align with your skills and interests.

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