Degrees for Marketing Jobs: What to Study for a Job in Marketing

By Indeed Editorial Team

Updated September 26, 2022 | Published January 22, 2021

Updated September 26, 2022

Published January 22, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

A marketing degree is a versatile tool that can qualify you for a wide variety of career options. You can earn a marketing degree at different education levels depending on your intended career path. Learning about the different degrees and how they apply to various marketing careers can help you make a more informed choice. In this article, we offer a guide on marketing degrees and careers.

What are the degrees for marketing jobs?

There are four basic marketing degrees you can earn:

Associate degree

An associate degree program in marketing teaches you the fundamentals of the field and is often shorter than a bachelor's program. You can usually complete an associate program in two years or less, allowing you to start working in the field quickly. Many of your associate program credits could transfer to a bachelor's program if you decide to pursue this degree later on. You'll likely take courses like:

  • Marketing basics

  • Social media marketing

  • Consumer buying traits

Bachelor's degree

An undergraduate program offers an in-depth review of marketing and usually takes about four years, though it could take more or less time depending on your pace. A bachelor's degree is a basic requirement for many entry-level marketing jobs, making this program a good place to start your education. It's also a requirement for graduate programs, so you'll need to earn this degree if you want to pursue a higher education. Some courses you could expect to take include:

  • Marketing statistics

  • Introduction to data analysis

  • SEO principles

Master's degree

Master's programs in marketing usually expand on the knowledge you gained in your undergraduate program and allow you to specialize in particular areas of marketing. For example, you may be interested in the statistical parts or selling aspects of marketing, which you can focus on during your program. Most master's programs take two to three years to complete, and you could earn a Master of Business Administration with a focus in marketing or a Master of Science. Depending on your specialization, you could take the following classes:

  • SQL and big data sets

  • Marketing planning and strategies

  • Marketing management

Doctoral degree

A doctoral degree is the highest-level degree you can earn, and it can take anywhere from two to four years to complete the program. You probably only need to consider a Ph.D. in marketing if you want to teach at the college level or perform research. Just like earning a master's degree, a doctoral program allows you to focus your efforts in a particular marketing niche. Some classes could include:

  • Marketing and economics

  • Statistical analysis

  • Consumer socioeconomic factors

Determining which marketing degree is right for you

Depending on your ultimate goal in marketing, you may need to follow a certain educational path. In some cases, you may need to earn an associate or bachelor's degree and gain several years of experience. For example, if you want to be an account manager, you might only need to earn an associate degree and focus more on building a portfolio and experience. Academic and executive careers usually require at least a master's degree.

Careers for marketing majors

Consider these careers that you could get with your marketing degree:

Associate degree

With this basic degree, you could pursue the following marketing jobs:

  • Sales associate

  • Sales representative

  • Marketing coordinator

  • Junior account manager

  • Market research associate

Related: 20 Great Jobs You Can Get With a Marketing Degree

Bachelor's degree

You could qualify for the following jobs with a bachelor's degree in marketing:

  • Graphic designer

  • SEO specialist

  • Media planner

  • Advertising manager

  • Admissions representative

Master's degree

Review the follow jobs that often require a master's degree in marketing:

  • Marketing director

  • Account manager

  • Advertising director

  • Public relations director

Doctoral degree

With the highest degree in marketing, you could get these jobs:

  • Marketing professor

  • Chief marketing officer

  • Market research executive

Read more: Top Marketing Degree Jobs

How to find a job in marketing

Once you've decided to pursue a career in marketing, here are four steps that can help you with the search:

  1. Look for positions that are a good fit for your education and experience level. When you're browsing potential jobs, review the education and experience requirements to ensure you meet the minimum qualifications. This can help you focus your search and apply for jobs that are the best fit.

  2. Be open to a variety of possibilities. Marketing is a wide-ranging field with many types of opportunities in various industries. Consider making a list of specific duties or factors that interest you most about marketing, then explore possible jobs that match these items. For example, an interest in SEO could lead to being an SEO specialist, marketing analyst or social media manager.

  3. Be willing to learn. As technology continues to advance, so do marketing techniques and processes. Since this field continually grows, it's helpful to stay in a learning mindset and research the latest advances in the marketing. Staying current with marketing trends can make you a more attractive candidate.

  4. Give tangible examples to show your skills. Share tangible proof, like numbers, data and outcomes, to help hiring managers see how you produce results. Include these accomplishments in your resume and cover letter to get the hiring manager's attention, and if possible, bring a portfolio of your work to the interview to give visual examples.

Related: The 5 Best Marketing Skills to Include on Your Resume

Key marketing skills

The following are some marketing skills that you may want to develop and highlight on your resume:

  • Communication: Most marketing professionals spend a good portion of their days communicating with clients, team members and even consumers. Effective communication can help you share information in an easy-to-understand manner and also fully comprehend your clients' needs.

  • Research: In order to compete with companies with similar products and services, marketing professionals need to perform plenty of research into buying habits, price points and consumer demographics. Research skills can help you gather the right data for various needs.

  • Analysis: This skill helps marketers interpret the data collected from research. Analysis is also a key factor in determining if a certain campaign or advertisement was effective and what the marketing team could change to find more success in the future.

  • Teamwork: If you join a marketing team, you'll probably work with a variety of other professionals, from members in your own department to the sales team. Teamwork allows you to connect with different employees and create more effective strategies and campaigns.

  • Creative problem-solving: In marketing, you'll likely need to overcome different types of challenges, making creative problem-solving a key skill to develop. With this skill, you can create multiple unique solutions or strategies for basic marketing objectives, like increasing brand awareness or ranking higher on search engine results pages.

Explore more articles