11 Jobs for Digital Marketing Majors (With Salaries)

By Indeed Editorial Team

November 18, 2021

If you're majoring in digital marketing, there are a variety of jobs you can pursue once you graduate. These positions may allow you to use the skills you're developing in school, including advertising, brand promotion and digital communication. It may help you plan your next career steps to learn about the different jobs you can pursue and what they entail. In this article, we explore 11 jobs that digital marketing majors can pursue, including common responsibilities and salaries.

11 jobs for digital marketing majors

Here's a list of 11 jobs you can pursue with a major in digital marketing. For the most up-to-date Indeed salaries, please click on the links below:

1. Advertising manager

National average salary: $52,173 per year

Primary duties: An advertising manager develops materials to help an organization promote its products, services or brand. To do this, they review the organization's previous content, design and write content that matches their aesthetics and collaborate with publishers to publish what they produced. Advertising managers also monitor advertisement campaigns, meet with shareholders to report results, collaborate with teams to develop new strategies and network with media outlets. They may work directly with a company, at an advertising agency or as an independent contractor. Digital marketing majors can prepare for this role by developing their marketing and communications skills.

Related: Learn About Being an Advertising Manager

2. SEO specialist

National average salary: $53,222 per year

Primary duties: An SEO specialist improves content on a website to gain traffic. To do this, they monitor website analytics, collect and test data results, maintain lists of keywords and adjust website copy to better meet company standards. SEO specialists also develop campaigns, keep a website budget, analyze competitor sites and data and collaborate with other departments to ensure they're following best SEO practices. They may work with a content strategy team, independently or as the head of a marketing department. Digital marketing majors may prepare for this role by taking courses on search optimization, web design and digital communications.

3. Email marketing specialist

National average salary: $58,360 per year

Primary duties: An email marketing specialist creates email marketing campaigns to help businesses gain and retain customers. To do this, they create copy and design elements, maintain customer contact lists, organize contacts according to target categories and monitor click rates. This may include proofreading email content, collaborating with design or marketing teams, developing strategies that match companies' standards and updating email lists to reflect new customers and contact information. They may work for a company, through an advertising agency or as independent contractors. Digital marketing majors may prepare for this job by developing their design, writing and advertising skills.

4. Social media manager

National average salary: $59,422 per year

Primary duties: A social media manager maintains social media pages for organizations to promote their brand. To do this, they identity the organization's target audience, create content that appeals to that audience, stay updated on the most current social media trends and monitor engagement. This may include reviewing competitor pages, collaborating with a marketing team and engaging with the target audience through comments and direct messages. They may work directly with a company, through an advertising agency or as independent contractors. Digital marketing majors may prepare for this role by taking courses in online marketing and digital design.

Related: Learn About Being a Social Media Manager

5. Content manager

National average salary: $60,483 per year

Primary duties: A content manager produces content for an organization's online presence. To do this, they meet with professionals in the company to understand what image they want to promote, develop copy that achieves those goals and monitor engagement with that content. They also often collaborate or lead a team of content producers to develop strategies, edit content and use relevant keywords to reach the organization's target audience. Content managers may work with a specific company or as independent contractors. Digital marketing majors may prepare for this role by taking courses in digital communications and search optimization.

6. Digital marketing manager

National average salary: $61,033 per year

Primary duties: A digital marketing manager develops campaigns for organizations to advertise their products, services and brands. To do this, they meet with professionals in the organization to decide on key features of the campaign, develop copy and digital elements, decide on which platforms to use and monitor audience engagement. They also use tools to review site traffic, send emails and analyze purchase rates. Digital marketing majors may prepare for this role by developing their skills in digital design, communications and SEO practices.

Related: Learn About Being a Digital Marketing Manager

7. Analyst

National average salary: $61,769 per year

Primary duties: An analyst helps organizations review and improve different aspects of their business practices. To do this, they collect data from the organization and competitors, analyze the data to determine the success of different practices, develop reports to show shareholders their results and create strategies to improve the organization's outcomes. They may work with different teams in the organization, such as marketing, advertising, IT or accounting. Digital marketing majors can prepare for this role by taking courses in business administration, digital strategies and communications.

Related: Learn About Being an Analyst

8. Content strategist

National average salary: $63,703 per year

Primary duties: A content strategist creates and publishes content for an organization. This content might include print copy, social media materials, emails or website information. Content strategists often work with a marketing team to decide on strategies to use, design and edit content and monitor customer engagement across different platforms. They may work for the marketing team at a specific company, through a content strategy agency or as an independent contractor. Digital marketing majors can prepare for this role by taking courses in subjects such as social media marketing, digital communications or advertising.

9. Data analyst

National average salary: $65,634 per year

Primary duties: A data analyst collects and investigates data for an organization to help them decide on professional practices. To do this, they might use software to test and categorize information, create reports that other professionals can understand, research industry standards and trends and adapt current data to achieve more successful outcomes. They may work with different departments in an organization to interpret data relevant to their roles and help them improve their practices. Digital marketing majors may prepare for this role by taking courses in areas such as computer science, engineering or digital communications.

Related: Learn About Being a Data Analyst

10. UX designer

National average salary: $88,770 per year

Primary duties: A UX designer reviews and adapts digital platforms, such as mobile apps and computer software, so that people who use them can better use and enjoy their features. To do this, they may develop and implement code, test the digital performance of their products, analyze user engagement and feedback, and stay updated on the latest industry standards and practices. They may also use a variety of different software and hardware tools, collaborate with a team and use their creativity to produce unique products. Digital marketing majors may prepare for this role by developing their coding and software engineering skills.

Related: Learn About Being a UX Designer

11. Digital designer

National average salary: $95,609 per year

Primary duties: A digital designer creates and maintains content for an organization's online presence. This may include their social media pages, websites, printed materials, emails, public displays or brand imagery. Digital designers may collaborate with a marketing department to develop original content that appeals to the organization's target audience and promotes engagement and purchases. To do this, they may review previous campaigns, research the organization's aesthetic preferences and use design software. Digital marketing majors may prepare for this role by taking courses in subjects such as media production, graphic design and marketing.

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