How To Find Entry-Level Digital Marketing Jobs in 7 Steps
By Indeed Editorial Team
Published December 14, 2021
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
A career in digital marketing can be an option for professionals who enjoy studying marketing trends, developing creative advertising strategies and connecting businesses to target customers. Finding entry-level positions in this industry can be a way to enter a digital marketing career. In this article, we describe what digital marketers do, provide methods for finding entry-level positions and some job titles and their average salaries and duties.
What do digital marketers do?
A digital marketer is a professional who uses online channels to connect businesses and their target customers. They use online advertising strategies to promote products and services, develop brand awareness and enhance communication between customers and businesses. Professionals in digital marketing use a range of tools and strategies to analyze current marketing trends and develop effective advertising strategies that increase sales and provide value to customers.
Although the specific responsibilities of digital marketers can vary depending on their role and place of employment, some common duties include:
Planning and executing all online advertising campaigns
Developing and maintaining the company's social media presence
Researching and analyzing current marketing and consumer trends
Identifying opportunities to optimize strategies
Collaborating with internal teams and external stakeholders to understand goals and create plans to achieve them
Learning new digital platforms and developing creative opportunities to use online channels
How to find entry-level digital marketing jobs
Here are seven steps you can take to find entry-level digital marketing jobs:
1. Gain a degree
If you're considering a career in digital marketing, ensuring you have the right skill set is important for finding a job. While some employers may prefer to hire candidates with a college degree in marketing or a related field, others may hire professionals based on their field experience or relevant certifications. For example, having a bachelor's degree in marketing and certifications in search engine optimization (SEO) strategy may distinguish your application from other candidates. Depending on your career goals, consider whether you can benefit from pursuing a formal education. Research the most in-demand credentials for professionals in your preferred position.
2. Define your career goals
Before conducting your job search, reflect on your career goals and professional interests. Knowing what kind of digital marketer you want to be and what kind of industry you wish to work in can help you find a job that fulfills your professional interests. For example, if you're passionate about sports, you might prefer a career in sports marketing over one as a medical marketer. It's a good idea to consider your long-term career goals as well. Even if you're starting in an entry-level position, think about which positions might provide opportunities for advancement.
3. Take freelance opportunities
If you have limited field experience, you may benefit from taking freelance work opportunities. Working freelance jobs allows you to practice your skills while gaining direct experience within your industry of interest. It can also be a great option if you work a second job, are in school or have other personal obligations. As a freelance marketer, you may have the flexibility to set your own schedule, choose part-time or full-time work and have remote work options. This can help you maintain a healthy work-life balance while gaining relevant skills that can benefit your career.
4. Write your resume
Preparing an effective job application is an important part of the job search process. Even if you have little industry experience, there are strategies you can use to improve your application materials. For example, highlighting any transferrable skills you have shows your readiness for the position. You might also emphasize any degrees or certifications you have by listing them near the top of your resume, along with any relevant coursework or projects you've completed. You can also enhance your materials by customizing them for each prospective employer. This shows your attention to detail and interest in the specific position.
5. Search through multiple channels
When conducting your job search, try using multiple channels in order to view the most opportunities. By reviewing multiple sources, you can find open positions that suit your career goals and lifestyle needs. Here are some places to look for digital marketing jobs:
Online job boards: It's common for employers to list open positions through online job boards. These boards may also offer filters so you can search for jobs that suit your specifications, such as base salary or geographic location.
Company websites: Some employers may post job positions on company websites. If you know what companies you're most interested in working for, searching their pages for open jobs can be a great way to access current opportunities.
With your professional contacts: Contacting others in your professional network may help you access jobs that aren't listed publicly. You may learn about open positions through those in your network or request a personal referral for a job.
Through a job placement agency: Using a placement agency can be a great way to find employment options. Many placement agencies work with local businesses and can connect job candidates with employers who are looking for new talent.
6. Expand your professional network
Getting to know professionals who are established in the industry is a great way to learn about open positions and develop your professional reputation. To meet professionals in your field, consider attending conferences, professional development events or courses relevant to digital marketing. You can also join a professional organization to access networking events and training opportunities through programs dedicated to the growth and success of your field.
7. Build a professional portfolio
Depending on what kind of marketing career you want to pursue, you may benefit from designing a professional portfolio. A portfolio is a physical or digital file that demonstrates your work so clients and employers can determine if you have their preferred skills.
For example, if you're a writer or graphic designer, having an online portfolio with examples of your work allows employers to assess your abilities. A portfolio may be especially helpful if you plan to work freelance jobs because clients can access examples of your work before hiring you for their projects.
Types of entry-level jobs in digital marketing
Here are five entry-level digital marketing roles with salary information and primary duties. For the most up-to-date Indeed salaries, please click on the links below:
National average salary: $47,646 per year
Primary duties: A social media manager works with organizations to create strategies for increasing engagement across social media platforms. In this role, professionals work with content creators, ad managers and graphic designers to create, share and promote content to attract customers to their brand. Social media managers develop a company's social media strategy and maintain social media pages.
National average salary: $52,667 per year
Primary duties: An SEO specialist works with keywords to create content promotion strategies. These specialists use digital tools to analyze internet search patterns and compile reports based on user data. This information helps marketers understand consumer trends so they can develop advertising strategies that effectively reach their target markets.
National average salary: $59,616 per year
Primary duties: A pay-per-click (PPC) specialist runs paid search campaigns for companies on various advertisement networks. Those who employ PPC specialists are usually digital marketing agencies that need professionals to optimize their clients' paid advertisements. Professionals in this role use various digital tools to track analytics, compile reports and make strategic recommendations based on user trends.
National average salary: $60,692 per year
Primary duties: A digital marketer is a professional who helps with content marketing, search engine optimization and social media marketing. They support companies by increasing brand awareness, promoting products and services and attracting customers to generate revenue. Digital marketing specialists work with their departments to set sales goals and design advertising strategies to reach them.
National average salary: $60,727 per year
Primary duties: A content marketer develops digital content that provides value for consumers. For example, a content marketer may write articles, blog posts or social media posts on behalf of a company. This content promotes the company's values and reinforces its brand to the public. Content marketers use their communication skills to produce materials that engage readers while representing the company's values and encouraging further client interactions.
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