How To Get Into Marketing: A Beginner's Guide

By Indeed Editorial Team

Updated August 29, 2022

Published January 22, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Marketing is a broad term that encompasses all of the processes that go into promoting a product or service. If you are considering a career in marketing, there are steps you can take to secure your first role. In this article, we explore the different areas of marketing and offer tips on how you can start your career in this exciting field.

How to get started in marketing

If you’re considering a career in marketing, here are the steps you can take to get started:

1. Determine your area of focus

Since there are so many areas of marketing to choose from, it’s best to take your time and sort through your options. Here are just some of the many options to consider:

  • Search Engine Optimization (SEO)

  • Social media

  • Traditional marketing (non-digital content such as print ads, billboards and radio spots)

  • Email marketing

  • Voice marketing (Google Home and Amazon Alexa)

  • Influencer marketing

  • Brand marketing

  • Partner marketing

  • Product marketing

  • Event marketing

Related: A Guide to Careers in Marketing: Requirements, Jobs and Tips

2. Research

Understand the expectations of each position you’re considering. Read job listings and blogs, watch videos and contact marketing professionals in your network to better understand which skills and experience are required to succeed. You might also consider finding a mentor to help you navigate your own career development and path.

3. Learn new skills

There are several reputable courses and certifications you can take to give yourself a solid foundation in marketing, available both in-person and online. Some classes may be available for free or at a low cost. Investing time and effort to learn new skills will show potential employers your enthusiasm for this career.

Read more: 15 Marketing Certifications (Plus Definition and Benefits)

4. Start a blog

Create your own blog and/or website and promote it to both, practice what you’ve learned; but also, highlight your marketing abilities for potential job opportunities. Remember to include your website and blog on your resume, along with any outstanding social media metrics you can quantify.

5. Look for freelance opportunities

Freelancing is another option and a good entry into the field. Search for freelance marketing opportunities to make money utilizing your skills, which could include internships or unpaid volunteer work. Sometimes this kind of work can lead to a paying job.

6. Find and apply for marketing roles

Once you've spent time learning new skills and putting them to work, your next move should be to find the right marketing job for you. Marketing is a growing field, so the odds are good that there will be bountiful jobs to which you can apply. Pick the ones you believe in most, then work to get their attention.

Related: 10 Entry-Level Marketing Jobs To Jump-Start Your Career

7. Get creative on your resume

Think of your resume as an opportunity to show potential employers how you can successfully market yourself.
Be specific about the ways you grew your social media following or the techniques you used to help grow your freelance business.

Read more: How To Write a Resume for Entry-Level Marketing Jobs

Tips for success

Here are a few more things to keep in mind as you enter a career in marketing:

1. Grow your professional network

Networking is a great way to meet people in your chosen field. Find and attend marketing meetups and get-togethers and meet as many people as you can. Not only will this help you find potential job leads, but it will also give you a pool of experienced people from whom you can learn and better understand the skills you'll need. If possible, find a more experienced marketer to become a mentor who can give more personal help and recommendations.

2. Stay motivated

Breaking into a new career takes time and often, multiple applications. Don’t be discouraged by the process of landing your first marketing role. Stay motivated by remaining engaged in the professional community, either through events or online learning. And ask for guidance from mentors, when needed.

3. Further your education

Even if you've already taken a few online courses and gotten some certifications, there is always something new to learn in the marketing field. Spend a few hours a week reading blogs or listening to podcasts on topics relevant to your goals to stay competitive.

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