Finding a Job

How to Create a Job Posting Template (With Tips and Examples)

October 12, 2020

Creating an interesting job posting is an important step in finding the perfect candidate for a position. Job postings help create interest in a position by advertising its main functions and benefits. It is important to carefully write and edit your job posting to ensure that you include information that generates quality applications. Many templates are available online to help you write a job posting that will attract quality candidates.

In this article, we will explain the different elements of a job posting and provide steps on how to use a job posting template.

Related: 4 Tips on Applying to an Internal Job Posting

What is a job posting template?

A job posting template is a form letter with blank fields that can be used as a general guide when advertising a new position on a job board. Many companies choose to use the same template for all of their job postings in order to keep a consistent company brand. A job posting template contains blank fields that a human resources employee or hiring manager fills in with specific information about a particular job. They ensure that all the relevant information is included in every job posting by providing sentence stems and a general outline for a hiring manager to use.

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How to create a job posting template

When writing a job posting, working from a template helps make sure that you include all the most important information. However, you may need to make modifications that personalize the job posting to your company or position. Some companies create their own template that they can use for all future postings while others might use different styles of templates depending on the position or department. Here are a few steps explaining how to write a job posting using a template:

  1. Decide on a tone.
  2. Select a few key categories.
  3. Edit the sentence stems.
  4. Include a call to action.

Related: Learn About Being an HR Generalist

1. Decide on a tone

When selecting or creating a template, you first need to decide what type of tone works best for your job posting. Consider your company's culture and whether a casual or formal tone is more appropriate. Many companies try to project a specific voice in all their public content, including job postings, in order to support their brand identity. Use form sentences that fit your ideal tone so that you can save time on rephrasing words and sentences for each future posting.

2. Select a few key categories

When working with a template, select one that has space for the most important parts of a job posting. This may vary from company to company but usually includes a brief job description, benefits of working for the organization and the main requirements or qualifications. Many job postings also include a section on the location of the workplace and reasons to apply. When selecting the categories to include consider where the job will be posted, as some websites and job boards use short advertisements while others may provide space to go more in-depth.

3. Edit the sentence stems

Sentence stems are pre-written template sentences that have blank spaces for specific information. In job postings, they are often used in each category to summarize or introduce a list of duties or benefits. Many companies will have to slightly modify the sentence stems of a job posting template to fit each position. When filling out your template, make sure that the grammar and content of any pre-written sentences align with the purpose of the job posting.

4. Include a call to action

At the end of a job posting, include a few sentences asking candidates to apply. Be sure to provide accurate steps to how people should apply and other next steps in the hiring process. This helps keep a candidate's attention and encourages them to consider your company in their job search.

Job posting template example

Generally, most job postings use a similar structure to attract the best candidates with a simple but informative approach. Some types of positions may require more information in the posting, especially if they are upper-level positions with very specific qualifications. Here is an example template you can use as a reference when writing job postings:

[The title or headline should include the name of the position. Some job postings will also list a few interesting benefits or duties in order to attract interest.]

[Company name] is a prominent organization in the type of company field. Employees at company name can expect to receive/gain/learn/experience a variety of benefits including list 3 or more positive aspects of the position.

[In the first paragraph, introduce the most important details of the job. Include the most interesting parts of the job as well as the benefits of working in that particular position. In this section, you might also include:

  • The pay range
  • Full-time or part-time status
  • A short list of key responsibilities]

[Next, list the key qualifications someone needs to get hired. This should include:

  • Education
  • Experience
  • Certifications]

[It is important to advertise the benefits your company offers. This can be a large motivating factor when someone decides whether to apply. Include a list of the following, if applicable:

  • Health benefits
  • Paid time off
  • Vacation
  • Gym memberships, discounts or other perks]

Include some basic information about the company and its mission. This can be done in a paragraph form or as a list of the company's values and goals. If your workplace is in an interesting or exciting location, explain the benefits of living and working in that area.

If applicable, include the name of the hiring manager and their contact information.

Tips for writing job postings

Using a template can help you create a great job posting for an open position. However, they should be written with care in order to present the company in a positive light and attract applicants. Use these tips when creating a new job posting for your company:

  • Use an interesting headline. Some companies may only use the job title as the headline, but including an interesting or exciting detail can improve your posting.

  • Proofread. Before posting your job ad, proofread all sections thoroughly. Spelling or grammar errors can give a negative impression to possible job applicants.

  • Research similar jobs. When writing a job posting, search for similar jobs that other companies have posted. They can help you see what information competing organizations are including in their job postings.

FAQ

If you have questions about a job posting that are specific to your company, the Human Resources Director or other HR professionals should be able to help. However, there are still some basic guidelines that apply to most postings. Here are the answers to some frequently asked questions about writing a job posting.

What is the difference between a job posting and a job description?

A job description is an in-depth document that lists all the main responsibilities of a job. It also includes details like who the position reports to. The purpose of a job description to have a detailed document that explains all aspects of a job including goals and evaluation methods. Job postings are generally shorter and are used to advertise a position.

Related: How to Write Resume Job Descriptions (With Examples)

How long should a job posting be?

Job postings should be a few paragraphs or less. Depending on where you are listing the job, there might be a limited amount of space available to share information. However, even if you have an unlimited word count, you should keep your job posting concise.

How do I write a job posting for a position I am not familiar with?

If you are asked to write a job posting for a position that you do not know much about, research other job postings and talk to someone at your company who is familiar with a job. Asking for help from others can help prevent miscommunications with applicants.