Marketing employees promote and build awareness for their company. There are several ways a company can market its goods or services, but a successful marketing team requires people of varying talents to fill a wide range of marketing roles, such as content writing, public relations and brand management.
In this article, we list 10 common marketing jobs, including the average salaries and responsibilities for each. We then outline the experience, skills and education needed to be successful in each marketing role.
Common marketing careers
There are a few common types of marketing professionals, and each position contributes to a different step in a marketing campaign—whether that be planning, creating or analyzing the results.
Thinking about a career in marketing? Below is a list of 10 careers to consider. For the most up-to-date salary information from Indeed, click on the links provided.
National average salary: $38,989 per year
Primary duties: Social media coordinators build and manage campaigns on social media outlets for their company’s brand. They create content for social media, manage and track paid social campaigns and stay current in social media trends. Skills for this role include strong verbal and written communication, creativity and a deep understanding of social media outlets.
National average salary: $48,602 per year
Primary duties: Marketing assistant positions are typically entry-level and help facilitate the administrative tasks of marketing campaigns and/or companies. This is a beneficial way for those early in their marketing careers to learn about the type of upper-level marketing position they might want to pursue. This role handles many tasks that vary depending on the company, but often includes:
Regularly assisting a marketing leader on clerical and administrative duties to help the marketing department succeed and operate smoothly
Communicating with clients or customers regarding questions, concerns and other necessary communication
Collecting and inputting marketing strategy data
Writing and coordinating press release distribution
National average salary: $51,086 per year
Primary duties: Marketing executives, sometimes called account executives, work in agencies and marketing firms. They interact with customers and clients and cultivate relationships with clients by maintaining constant communication, building marketing strategies and managing campaigns. This position is well-suited for employees with people skills and an eagerness to learn how marketing campaigns operate.
National average salary: $52,856 per year
Primary duties: Search engine optimization specialists analyze and improve digital content to rank at the top of search engine results. SEO specialists determine how to best drive traffic to the company’s website by constantly testing and analyzing data to determine trends. They also analyze data before and after implementing paid search campaigns. SEO specialists will thrive if they possess analytical skills, strong critical thinking and programming or technical skills.
National average salary: $59,780 per year
Primary duties: Marketing analysts conduct customer satisfaction surveys, run competitive analysis and initiate product testing. Marketing analysts measure marketing campaign performance to identify successful patterns and characteristics. They are also charged with examining potential campaign challenges and troubleshooting how to overcome these challenges. Employees in these roles are often data-driven, detail-oriented and technologically-advanced.
National average salary: $60,116 per year
Primary duties: Digital marketing coordinators collaborate closely with many marketing roles to oversee proper implementation of marketing campaigns. They create and oversee campaign deadlines, manage the budget and coordinate the campaign from start to finish. Digital marketers should have organizational, time-management and communication skills to be successful in this role.
National average salary: $60,566 per year
Primary duties: Content marketers, sometimes referred to as copywriters, create multiple forms of content including whitepapers, blogs, ebooks, video scripts and website copy. Content marketers are often experts in the industry in which they work as well as knowledgeable of SEO best practices to get their content ranked well in the search engines. This role should be creative, skilled in researching and detail-oriented.
National average salary: $61,031 per year
Primary duties: Digital strategists identify goals or challenges within the company’s marketing strategy. They collaborate with various departments to develop digital marketing strategies to drive engagement and traffic. Digital strategists should have excellent problem-solving, analytical and team-building skills.
National average salary: $79,563 per year
Primary duties: A director of marketing handles the daily operations of the marketing department, guiding a marketing team and overseeing the marketing process from research and designing to executing campaigns and providing accurate analytics. They work to build awareness of a company's brand, and they may work for an agency or could assume a position as a company's in-house marketing director.
National average salary: $94,296 per year
Primary duties: Product marketing managers are solely in charge of a company’s product or its product line. They determine how to market each specific product using data and analytical skills. They strategize entire product campaigns by collaborating with product designers and the marketing department. Product marketing managers are skilled in critical thinking, building strategy and leading teams.
Related: 15 Marketing Jobs That Pay Well
Necessary skills and education for marketing careers
Marketing professionals use both natural skills and learned experience to succeed in their careers. Often, a formal education is required and marketing internships are recommended.
Below are the elements needed to pursue a successful marketing career:
To thrive as a marketing professional, you should learn and develop these personality skills:
- Organizational and time-management skills: Marketing professionals spend a significant amount of time completing many projects at once. Clients and leadership may also expect these employees to consistently meet tight deadlines. Most marketing professionals will learn how to prioritize each task to be completed by their designated due date.
- Written and verbal communication skills: Every marketing role involves varying forms of communication. Marketing employees may talk with coworkers or clients daily either via email, phone calls or in person. These positions require constant communication of goals or strategies through written and verbal formats.
- Creativity: Since marketing involves building and executing various campaigns, creativity is a key factor. All marketing employees are communicating their ideas or plans for the campaign either to clients or team members. Many clients and leadership will expect creative campaigns from all team members.
- Willingness to learn: Leadership may encourage employees to learn how marketing tasks outside their assigned roles are completed. For instance, if you’re a content marketing writer, leadership may recommend that you learn about data, analytics and SEO. Learning different aspects of marketing and how they relate to your position provides a better, more informed product.
Software and platform knowledge are also important for marketing professionals as they help improve efficiency. Technical skills such as these help complete marketing duties like maintaining consistent workflows, publishing campaigns, tracking campaign progress and communicating with clients or team members. These platforms help marketing employees complete their tasks more efficiently.
Here are some technical skills you need as a marketing professional:
- Office software: Marketing professionals need to type memos and reports, create presentations and build spreadsheets to organize and communicate complex information. Tools such as Microsoft Word, Excel, PowerPoint or Google Suite are all popular choices in the industry.
- Graphic design tools: Graphic designers or other digital marketing professionals use programs like Adobe Photoshop or Adobe Illustrator to create designs to promote different marketing campaigns.
- Content management systems: Digital marketing employees use content management systems to create, manage and publish content on websites.
- Marketing automation software: Many companies require their marketing employees be versed in marketing automation software to publish content to different channels, track metrics and automate many of their marketing tasks.
- Search engine optimization tools: Most marketing professionals need to know SEO, how it works and its tools, like Google Analytics, to help their company reach the top results on search engines.
Many supervisors require their marketing professional to have a bachelor’s degree in marketing or a related field of study, such as journalism, communications, public relations, advertising and business.
Here are a few high-level skills you’ll learn about as you study marketing:
- How to launch a marketing campaign from beginning to end
- How to target different audiences
- How to track metrics before and after launching campaigns
If you’re seeking an eventual leadership role as a marketing director or vice president, a master’s degree in marketing is beneficial to pursue.
Marketing internships allow you to apply what you learned in school as well as experience different marketing roles, firsthand. Some internships even offer opportunities to shadow or work directly under marketing professionals in the field you’re interested in.