A Guide To Marketing Degrees

By Indeed Editorial Team

Updated December 8, 2021 | Published February 22, 2021

Updated December 8, 2021

Published February 22, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

A marketing degree can help students learn about a wide range of job opportunities in public relations, advertising, media relations and sales. Whether you are earning a master's or bachelor's degree in marketing, the classes you take will help you prepare for these lucrative careers. If you are interested in working in the marketing field, it's important to choose a degree that will help you pursue the type of work you enjoy best. In this article, we discuss different types of marketing degrees and jobs you can pursue with those degrees.

What is a marketing degree?

Marketing degrees involve the study of commerce, networking, business and marketing theories with the end goal of placing products into the hands of consumers. You will learn about sales, advertising, promotions and product or service placement, along with how human and cultural behaviors influence buying and selling.

More than ever, businesses are using marketing to reach consumers and target specific audiences. Marketing degrees can place a graduate in a better position to help companies with these efforts. Whether it is a master's or bachelor's degree in marketing, there are plenty of great career opportunities you can pursue.

From the different marketing degrees available, choose one that aligns with your career goals and interests. You may desire to work in public relations, international marketing, digital advertisement or market research, for instance. Go through the options available and choose the one you feel will generate the most sales and revenue for your future employer.

Read more: Types of Marketing Major Jobs

Types of marketing degrees

There are several different educational paths in marketing that will prepare you for a career. A bachelor's degree prepares you for entry-level marketing positions, while a master's degree may lead you to a higher level or specialized position more quickly. If you are interested in working in marketing, getting a bachelor's degree is a great way to get started. Here are a few marketing degrees to consider:

Bachelor of Science in marketing

This program's coursework is designed to help students model their understanding of marketing and emphasize the influence current technology has had on the marketing industry. This degree covers areas such as:

  • Introduction to new media and social media: Students learn what new media is and how it has revamped the media landscape to develop ways to incorporate it into future marketing strategies.

  • Consumer market behavior: To develop a successful marketing strategy, it is important to understand consumers' purchasing habits. The students in this program learn how to place products for success, develop pricing strategies based on consumer trends, identify the best locations to sell products and communicate about products through different media channels.

  • Digital media and marketing: Students also need to learn about the influence new technologies have in today's data-driven marketplace and how to monitor various marketing and social media channels in order to evaluate their performance using traffic analytics.

Bachelor of Science in business administration

This program develops a student's base knowledge of the central principles of business-related concepts, including marketing. However, it is a broader degree, allowing you to access a varied range of career opportunities. This program covers the following courses:

  • Principles of marketing: This class introduces students to concepts related to the construction of marketing strategies that they can use to carry out tasks for a business, such as promotion and distribution.

  • Business communications: This course gives insights into the effective communication techniques that you will need to express yourself through different channels and collaborate with other individuals in order to ensure marketing strategies are successful.

  • Principles of management: To supplement their marketing knowledge, students also learn the fundamental theories of management to increase their ability to make plans, become ethical team leaders and set decisive, achievable goals.

Master of Science degrees in marketing

If you already hold a bachelor's degree in marketing and want to gain more knowledge and skills to help you move to the next tier of your profession, a master's degree is a good next step. Here are some of the higher-level marketing degrees to consider:

MBA in marketing

This program's goal is to solidify the concepts featured in the undergraduate-level coursework. This makes the student more qualified to hold senior marketing positions. Here are some topics this degree covers:

  • Organizational behavior and development: This involves critical skills like leadership and conflict management as well as technical concepts like motivation theory.

  • Branding: This teaches students how to present a brand in the market using analytics to gain a clear picture of the market's perception of that brand.

  • Strategic management: An MBA can help students prepare to carry out entire marketing strategies and handle all market research, which you might not learn as thoroughly in a bachelor's degree.

Master of Science in marketing

After undertaking this master's degree in marketing, you will understand the more complex and technical aspects of marketing, including product development and pricing, marketing analytics and marketing strategies. Here are some specific things you will learn:

  • Marketing research: To identify a business's needs and predict future market trends, research is critical, and this degree teaches students how to analyze data and provide recommendations according to their findings.

  • Marketing management: Students study a variety of key marketing principles, like how a business can create value for its customers. They may also learn about product policies, distribution and pricing.

  • Consumers behavior analysis: Students learn how to apply and analyze consumer behavior to develop effective marketing campaigns.

Master of Science in advertising

If you want to specialize in the production and management of advertisements, this may be the right program for you. Key topics covered include advertising theory, communication strategy and research methods for advertising. Some of the things you learn in this degree include:

  • Interactive media: Interactive media courses help students understand the sociocultural, creative and technical perspectives of interactive media. Students learn skills in computer programming and how to analyze digital culture.

  • Branding and creative development: Students learn about brand behavior elements, how to develop brand strategies and what language to use in branding.

  • Advertising strategies and management: In this kind of coursework, students learn about advertising strategies ranging from social media marketing to digital marketing.

Jobs for marketing degree holders

Here are some of the jobs you can pursue with a marketing degree. For the most up-to-date salary information from Indeed Salaries, click on the salary link by each job title below:

1. Social media manager

National average salary: $44,786 per year

Primary duties: Social media managers refine an organization's image on different digital outlets. They are responsible for monitoring audience comments and responding when necessary as well as creating and posting content to share, such as videos and images.

Related: Learn About Being a Social Media Manager

2. Marketing assistant

National average salary: $46,295 per year

Primary duties: Marketing assistants support marketing managers or project executives by helping with projects that aim to maximize profit and develop sales strategies. They also compile and distribute financial statistics like budget spreadsheets, and they are responsible for analyzing questionnaires, hosting and organizing presentations, writing reports and creating brochures.

Related: Learn About Being a Marketing Assistant

3. Event planner

National average salary: $51,407 per year

Primary duties: Event planners coordinate events and then publicize them to attract crowds. Some of their main responsibilities include hiring vendors, choosing locations and forecasting audience needs during events such as press conferences and training sessions.

4. Media planner

National average salary: $55,001 per year

Primary duties: Media planners analyze the viewing, reading, listening and browsing patterns of different consumer groups to create action plans for marketing and advertising campaigns. They also ensure advertisement plans used across different media platforms reach the target audience.

5. Market researcher

National average salary: $56,244 per year

Primary duties: Market researchers assess consumer reactions to products or services and analyze competitors to figure out what people want. They also formulate advertising plans around their research and design new products and services based on their data.

6. Sales representative

National average salary: $65,195 per year

Primary duties: Sales representatives are responsible for selling products or services to a business's customers. They identify leads, assess consumers' preferences and pitch products. These professionals also perform a cost-benefit analysis of potential and existing customers.

Related: 9 Marketing Career Paths You Can Pursue (With Degree Levels)

Evolution of marketing

In the past, flyers, posters and word of mouth were used to spread the news about a new business or product launch. This changed with the dawn of the internet. Companies currently rely on the internet—social media, blogs and online advertising—to promote their products or services. Technology has completely remolded the way people access, communicate, share and distribute information.

Today, the information accessible on any product or business is almost unlimited. With unlimited online data, consumer reviews and many vendors to buy from, purchasing power is in consumers' hands more than before. This is because customers can access most of the information they need before even talking to a company's representative, making sales outreach more challenging.

Marketing degrees have changed to accommodate the current market's needs and to be suitable in today's competitive business world. This also enables those who pursue a degree in marketing to have a wide range of well-paying career opportunities to choose from.

Frequently asked questions about marketing

Here are some frequently asked questions about the marketing industry to help you decide whether to pursue a marketing degree:

What can I do with a marketing degree?

There is a diverse range of opportunities in marketing. They include product management, market research, customer service, product placement, advertising, purchase management, visual merchandising and supply chain management.

Related: What Can You Do With a Marketing Degree? 22 Careers By Degree

What skills and personal traits do I need in marketing?

Some of the most important skills and traits you need to succeed in marketing include effective communication, analytical and creative thinking, problem-solving and a desire to help businesses grow.

Where can I learn more about marketing?

You can learn about marketing from numerous sources. However, you can get reliable information from notable publications that focus on marketing trends. These publications discuss the latest news and marketing career trends.

What is the employment projection for marketing jobs?

According to the U.S. Bureau of Labor Statistics, the employment for marketing positions will grow 6% by 2029, which is higher than the average for all jobs.

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