20 Marketing Jobs That Pay Well

By Hanne Keiling

April 14, 2022

Hanne was a senior content manager at Indeed.

The marketing field is available to people with a wide variety of abilities. Whether you are skilled in writing, analytics, graphic design, leadership or others, there are marketing careers available to you with high earning potential.

Marketing careers are also a good option for nearly any educational background. Whether you have studied marketing, business, English or art, there are marketing specialties that can benefit from your experiences. Many marketing titles vary from business to business, so pay close attention to job descriptions to ensure you are applying for the best-fitting position.

While other fields might have high-earning entry-level positions like engineering or health care, marketing earning potential increases as you gain more experience. In this article, we share several marketing jobs with high earning potential that might be a good fit for you.

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Top marketing jobs

Many marketing positions have similar names with slightly different duties. Here are 15 well-paying jobs in the marketing field:

1. Digital community manager

National average salary:  $48,054 per year

Primary duties: Community managers are responsible for maintaining and developing online communities related to a brand or company. Another interpretation of this title is a person who is responsible for representing a brand in online properties such as social media, reviews, forums and more.
Companies with this position: Bell Partners Inc., Chase, Cardinal Group Companies

2. Web content specialist

National average salary: $51,779 per year

Primary duties: Web content specialists write copy that promotes a company's brand and is featured on its website. They often plan, research and coordinate various content pieces using content calendars. Web content specialists use search engine optimization best practices to craft content pieces, like blog posts, white papers, e-books and web copy, to feature on the company's website and rank high on search engines.

Companies with this position: Vail Resorts,Compass, Verizon

3.  SEO specialist

National average salary: $55,797 per year

Primary duties: Search engine optimization specialists analyze and improve digital content to rank at the top of search engine results. SEO specialists determine how to best drive traffic to the company’s website by constantly testing and analyzing data to determine trends. They also analyze data before and after implementing paid search campaigns. SEO specialists will thrive if they possess analytical skills, strong critical thinking and programming or technical skills.

Companies with this position: Directive, Splunk, Jerry

4.  Public relations manager

National average salary: $56,507 per year

Primary duties: Public relations managers are responsible for managing a company’s public-facing image. They complete tasks such as developing relationships with key publishers, writing press releases and managing potentially damaging situations.

Companies with this position: Highwire Public Relations, The Salvation Army, Golin

5.  Marketing executive

National average salary: $57,067 per year

Primary duties: Marketing executives, sometimes called account executives, work in agencies and marketing firms. They interact with customers and clients and cultivate relationships with clients by maintaining constant communication, building marketing strategies and managing campaigns. This position is well-suited for employees with people skills and an eagerness to learn how marketing campaigns operate.

Companies with this position: MGM Resorts International, Acquia, Melaleuca

6. Digital marketing coordinator

National average salary: $57,561 per year

Primary duties: Digital marketing coordinators collaborate closely with many marketing roles to oversee the proper implementation of marketing campaigns. They create and oversee campaign deadlines, manage the budget and coordinate the campaign from start to finish. Digital marketers should have organizational, time management and communication skills to be successful in this role.

Companies with this position: RevLocal,VMware, 3Q Digital

7.  Media planner

National average salary: $57,637 per year

Primary duties: Media planners are responsible for identifying optimal patterns, times and platforms for distributing a marketing campaign. They typically work for marketing or advertising agencies for one or more clients.

Companies with this position: WorkReduce, Clutch, Crossmedia

8.  Content marketing manager

National average salary: $58,500 per year

Primary duties: Content marketing managers are responsible for developing and executing content strategies for a company to meet its sales goals. Content might include items such as blogs, videos, photos, infographics and more that is then distributed through various media.

Companies with this position: Cozymeal, Skilljar, Profound Strategy

9.  Account manager

National average salary: $59,031 per year

Primary duties: Account managers might work for agencies or publishers and are responsible for managing a book of business made up of one or more clients. They might also be responsible for upselling or carrying out renewal sales to ensure the client meets sales goals. They should manage a client’s campaign to ensure their marketing and advertising goals are met.

Companies with this position: Red Bull, Grainger, Dell Technologies

10.  Social media manager

National average salary: $59,964 per year

Primary duties: Social media managers are responsible for overseeing and developing social media strategies for a brand. They might work at a marketing agency or directly at a company to increase and maintain the health of their social media presence.

Companies with this position: eXp Realty, Girl Scouts of the USA, MyCitySocial

11.  Global marketing manager

National average salary: $64,291 per year

Primary duties: Global marketing managers are responsible for focusing on a brand’s international marketing presence. They oversee and maintain operations between multiple marketing managers who are responsible for different markets.

Companies with this position: Pearson, Johnson & Johnson, Playworks

12.  Digital strategist

National average salary: $65,430 per year

Primary duties: Digital strategists identify a business’s goals to develop and execute digital marketing plans. While they might solve problems with both traditional and digital marketing products or services, their main focus is working with digital tactics.

Companies with this position: National Education Partners, iHeartMedia, Frontdoor

13.  Content marketer

National average salary: $65,453 per year

Primary duties: Content marketers, sometimes referred to as copywriters, create multiple forms of content including whitepapers, blogs, ebooks, video scripts and website copy. Content marketers are often experts in the industry in which they work as well as knowledgeable of SEO best practices to get their content ranked well in the search engines. This role should be creative, skilled in researching and detail-oriented.

Companies with this position: Profound Strategy, Twilio, Cigna

14.  Brand manager

National average salary: $65,591 per year

Primary duties: Brand managers are responsible for developing and maintaining the way a brand is perceived. They will work closely with design, marketing research and public relations teams to increase and strategically position a brand in the market.

Companies with this position: Victoria’s Secret, KPMG, Live Nation

15. Marketing analyst

National average salary: $66,104 per year

Primary duties: Marketing analysts conduct customer satisfaction surveys, run competitive analysis and initiate product testing. Marketing analysts measure marketing campaign performance to identify successful patterns and characteristics. They are also charged with examining potential campaign challenges and troubleshooting how to overcome these challenges. 

Companies with this position: Brown-Forman, Psomas, Citi

16.  Data analyst

National average salary:$67,099 per year

Primary duties: Data analysts collect and interpret data for various business functions. The difference between a scientist and analyst is that analysts simply perform data collection and interpretations as opposed to analyzing risk and providing decision recommendations.

Companies with this position: Booz Allen Hamilton, CACI International, Providence

17.  Marketing director

National average salary: $72,403 per year

Primary duties: Marketing directors are responsible for leading marketing groups to ensure processes run efficiently and both team and employee’s personal goals are being met.

Companies with this position: American Heart Association, Bristol Myers Squibb, Merck

18.  Business analyst

National average salary: $82,886 per year

Primary duties: Business analysts are responsible for identifying and interpreting data to make important business decisions. They work with many different departments including finance, marketing and sales.

Companies with this position: Arrow Electronics, IBM, Infosys

19.  Product marketing manager

National average salary: $98,056 per year

Primary duties: Product marketing managers are responsible for developing talking and presentation points for sales representatives to sell a product. They create sales collateral and train sales professionals on the best ways to market products for upselling, renewals and booking new business.

Companies with this position: Micro Focus, Certara, UpGuard

20.  Vice president of marketing

National average salary: $143,598 per year

Primary duties: A vice president of marketing is in charge of managing a company's brand and image. They typically collaborate with the chief executive officer, chief operating officer and shareholders to determine the company's overall goals. Duties include setting targets for the marketing team, building a relationship with the media, preparing budgets and networking with industry professionals.

Companies with this position: Qlik, Veeva Systems, Synchrony

When applying for marketing positions, highlight your hard and soft skills by reviewing the job description and incorporating relevant keywords. Some common soft skills in marketing include effective communication, creativity, active listening and organization. You should also include any transferable skills if you are changing careers or applying for different positions that you have professional experience for.


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