20 Marketing Jobs That Pay Well
The marketing field is available to people with a wide variety of abilities. Whether you are skilled in writing, analytics, graphic design, leadership or others, there are marketing careers available to you with high earning potential.
Marketing careers are also a good option for nearly any educational background. Whether you have studied marketing, business, English or art, there are marketing specialties that can benefit from your experiences. Many marketing titles vary from business to business, so pay close attention to job descriptions to ensure you are applying for the best-fitting position.
While other fields might have high-earning entry-level positions like engineering or health care, marketing earning potential increases as you gain more experience. In this article, we share several marketing jobs with high earning potential that might be a good fit for you.
Top marketing jobs
Many marketing positions have similar names with slightly different duties. Here are 15 well-paying jobs in the marketing field:
National average salary: $48,054 per year
Primary duties: Community managers are responsible for maintaining and developing online communities related to a brand or company. Another interpretation of this title is a person who is responsible for representing a brand in online properties such as social media, reviews, forums and more.
Companies with this position: Bell Partners Inc., Chase, Cardinal Group Companies
National average salary: $51,779 per year
Primary duties: Web content specialists write copy that promotes a company's brand and is featured on its website. They often plan, research and coordinate various content pieces using content calendars. Web content specialists use search engine optimization best practices to craft content pieces, like blog posts, white papers, e-books and web copy, to feature on the company's website and rank high on search engines.
National average salary: $55,797 per year
Primary duties: Search engine optimization specialists analyze and improve digital content to rank at the top of search engine results. SEO specialists determine how to best drive traffic to the company’s website by constantly testing and analyzing data to determine trends. They also analyze data before and after implementing paid search campaigns. SEO specialists will thrive if they possess analytical skills, strong critical thinking and programming or technical skills.
National average salary: $56,507 per year
Primary duties: Public relations managers are responsible for managing a company’s public-facing image. They complete tasks such as developing relationships with key publishers, writing press releases and managing potentially damaging situations.
National average salary: $57,067 per year
Primary duties: Marketing executives, sometimes called account executives, work in agencies and marketing firms. They interact with customers and clients and cultivate relationships with clients by maintaining constant communication, building marketing strategies and managing campaigns. This position is well-suited for employees with people skills and an eagerness to learn how marketing campaigns operate.
National average salary: $57,561 per year
Primary duties: Digital marketing coordinators collaborate closely with many marketing roles to oversee the proper implementation of marketing campaigns. They create and oversee campaign deadlines, manage the budget and coordinate the campaign from start to finish. Digital marketers should have organizational, time management and communication skills to be successful in this role.
National average salary: $57,637 per year
Primary duties: Media planners are responsible for identifying optimal patterns, times and platforms for distributing a marketing campaign. They typically work for marketing or advertising agencies for one or more clients.
National average salary: $58,500 per year
Primary duties: Content marketing managers are responsible for developing and executing content strategies for a company to meet its sales goals. Content might include items such as blogs, videos, photos, infographics and more that is then distributed through various media.
National average salary: $59,031 per year
Primary duties: Account managers might work for agencies or publishers and are responsible for managing a book of business made up of one or more clients. They might also be responsible for upselling or carrying out renewal sales to ensure the client meets sales goals. They should manage a client’s campaign to ensure their marketing and advertising goals are met.
National average salary: $59,964 per year
Primary duties: Social media managers are responsible for overseeing and developing social media strategies for a brand. They might work at a marketing agency or directly at a company to increase and maintain the health of their social media presence.
National average salary: $64,291 per year
Primary duties: Global marketing managers are responsible for focusing on a brand’s international marketing presence. They oversee and maintain operations between multiple marketing managers who are responsible for different markets.
National average salary: $65,430 per year
Primary duties: Digital strategists identify a business’s goals to develop and execute digital marketing plans. While they might solve problems with both traditional and digital marketing products or services, their main focus is working with digital tactics.
13. Content marketer
National average salary: $65,453 per year
Primary duties: Content marketers, sometimes referred to as copywriters, create multiple forms of content including whitepapers, blogs, ebooks, video scripts and website copy. Content marketers are often experts in the industry in which they work as well as knowledgeable of SEO best practices to get their content ranked well in the search engines. This role should be creative, skilled in researching and detail-oriented.
14. Brand manager
National average salary: $65,591 per year
Primary duties: Brand managers are responsible for developing and maintaining the way a brand is perceived. They will work closely with design, marketing research and public relations teams to increase and strategically position a brand in the market.
National average salary: $66,104 per year
Primary duties: Marketing analysts conduct customer satisfaction surveys, run competitive analysis and initiate product testing. Marketing analysts measure marketing campaign performance to identify successful patterns and characteristics. They are also charged with examining potential campaign challenges and troubleshooting how to overcome these challenges.
16. Data analyst
National average salary:$67,099 per year
Primary duties: Data analysts collect and interpret data for various business functions. The difference between a scientist and analyst is that analysts simply perform data collection and interpretations as opposed to analyzing risk and providing decision recommendations.
National average salary: $72,403 per year
Primary duties: Marketing directors are responsible for leading marketing groups to ensure processes run efficiently and both team and employee’s personal goals are being met.
18. Business analyst
National average salary: $82,886 per year
Primary duties: Business analysts are responsible for identifying and interpreting data to make important business decisions. They work with many different departments including finance, marketing and sales.
National average salary: $98,056 per year
Primary duties: Product marketing managers are responsible for developing talking and presentation points for sales representatives to sell a product. They create sales collateral and train sales professionals on the best ways to market products for upselling, renewals and booking new business.
National average salary: $143,598 per year
Primary duties: A vice president of marketing is in charge of managing a company's brand and image. They typically collaborate with the chief executive officer, chief operating officer and shareholders to determine the company's overall goals. Duties include setting targets for the marketing team, building a relationship with the media, preparing budgets and networking with industry professionals.
When applying for marketing positions, highlight your hard and soft skills by reviewing the job description and incorporating relevant keywords. Some common soft skills in marketing include effective communication, creativity, active listening and organization. You should also include any transferable skills if you are changing careers or applying for different positions that you have professional experience for.
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