40 Sales Strengths Every Salesperson Should Have
By Indeed Editorial Team
Updated July 27, 2022 | Published March 8, 2021
Updated July 27, 2022
Published March 8, 2021
Related: A Day in the Life of a Sales Rep
Learn about being a sales rep—like educating customers on product features, conducting product demonstrations, leading sales calls and identifying new leads
Salespeople are important to any company's growth because of their ability to gather customer information, deliver sales pitches and identify new markets. If you want to be a successful salesperson, you should take steps to develop strong sales skills. Often, employers look for signs that you have these skills on your resume and during interviews. In this article, we explore the top sales skills you need in 2021.
Why are sales strengths important?
Sales strengths can help you advance your career or grow your business. You need strong sales skills to explain the logic and benefits of certain actions, decisions and products. To improve your sales, you need to convince clients that initiatives make sense. Sales strengths can lead to:
Improved business growth rates
Better client retention
Excellent relationships between your business and clients or partners
Growth in market share
40 strengths of a salesperson
A successful career in sales depends on more than excellent marketing and communication skills. Sales jobs require you to have a variety of soft and hard skills that help you sell a product or service. During an interview, a hiring manager might expect you to demonstrate the following strengths:
1. Organizational abilities
A sales manager should have the organizational skills to manage various responsibilities and objectives effectively. With structure and order, you can improve your productivity and complete your tasks on time.
2. Business communication
Business communication skills help you give clear and accurate information to other parties. Whether you are talking to a prospective client or a colleague, your communication should be precise and straightforward.
A motivated salesperson is likely to achieve positive results and profits. This skill allows you to complete your tasks smoothly and efficiently, including when working under pressure. If you are motivated, you are also more likely to react to rejections politely.
Confident salespeople express themselves freely, which can impress clients and customers and improve conversion rates. Potential clients might be more likely to become regular customers if they work with a confident and convincing salesperson.
Adaptability is a strength that allows you to adjust to different working conditions quickly. As a salesperson, you should identify trends and new technologies that can improve your productivity and modify your sales strategy accordingly.
6. Reacting to objections
Objections are common in sales, and understanding how to react to them can help you have effective and positive conversations with clients and customers. Develop a strategy for responding to common types of complaints, so you can do so quickly and easily.
7. Presentation skills
Excellent presentation abilities allow you to communicate information to clients and colleagues effectively. Make sure you can present engaging and informative content in a format that is clear, professional and easy to understand.
8. Negotiation abilities
Negotiation skills help you build business relationships and find long-term solutions to potential problems. A salesperson who is also a good negotiator can present solutions that benefit both parties when working with a client or an employer.
9. Referral marketing
Referral marketing plays an important role in identifying new sales leads. Improve your referral marketing skills so you can take advantage of various gaps in the market.
10. Closing sales
Understanding how to close a sale is one of the most important parts of the sales process. This skill allows you to convince a client to buy your product or service and complete the transaction.
11. Time management
When you use your time appropriately, you can be more productive and efficient, perform better and reduce costs. This skill requires you to meet deadlines and take the least amount of time to convert leads into sales.
12. Territory management
A salesperson with good territory management skills understands their target market and maximizes every promising region. They also understand how to personalize messages to match certain territories.
A good salesperson makes logical decisions quickly. You should make good decisions that benefit both parties in a transaction.
Related: How To Tell Your Story in an Elevator Pitch
In this video, Jenn, a career coach at Indeed, explains how to tell your story in a way that showcases your relevant motivations and ambitions.
If you can paint a picture of how beneficial your services or products can be, you can convince clients to buy them. Be engaging, authentic, precise and clear when telling your story. The goal is to appeal to your client's emotions and make your company stand out from the competition.
A successful salesperson can identify and maximize new business opportunities. This skill involves researching potential leads, doing cold calls and creating new opportunities.
Various computer programs and technologies are essential to business sales and growth. Understand how to use productivity tools, analytics software and customer relationship management (CRM) technologies.
Curiosity is a strength that makes sales representatives want to understand a client's preferences and challenges rather than simply complete a sale. Be inquisitive and ready to understand what your prospective customer needs.
18. Readiness to listen
Active listening allows you to understand your client's or employer's challenges and perspectives. Active listeners are better able to personalize solutions and build long-term relationships.
Being honest during a sale helps build trust between you and your client or employer. Be genuine during pitches and transactions and open about each element of your service or product. Integrity can help you develop a good reputation in the industry.
20. Leadership skills
This practical skill highlights your ability to lead or influence a group. If you have strong leadership traits, you can convince employers to hire you and customers to buy your product.
21. Critical thinking
If you want to be successful in sales, you should be able to analyze facts and make logical judgments. Be rational and objective when evaluating facts and making decisions.
Reaching sales goals depends on the sales team's efforts. An excellent salesperson should be willing to collaborate and work as part of a group. Try to match your personal objectives with those of the team.
23. Buyer research
With effective research skills, you can identify consumer trends, types of buyers and competition that can affect your sales process. If you have done thorough buyer research, you can gain a customer's business before your competitors do.
24. Product knowledge
A credible salesperson knows everything about their product or service. From its features to its functions, you should prove you understand what your item can do and how it benefits the buyer. Make sure your product knowledge is extensive and in-depth.
25. Policy knowledge
Salespeople should understand their company's policies so they can follow the organization's vision and mission. Knowing company policies also helps prevent misunderstandings and maintain strong customer relationships.
26. Conflict management
Understanding how to manage conflicts and objections helps you establish long-term relationships with clients. Make sure you can deal with potential issues in an unbiased and conclusive way.
27. Networking skills
Networking skills allow you to engage with prospective clients and develop long-term relationships. A salesperson who is trustworthy and charming during networking opportunities can grow their client list and strengthen business relationships.
28. Emotional intelligence
Emotional intelligence is an important part of understanding and empathizing with your clients' feelings and opinions. Salespeople with emotional intelligence can build strong relationships with potential and existing customers and navigate difficult conversations.
29. Business software knowledge
Sales enablement tools help salespeople improve productivity and minimize paperwork. Some of the most common types of sales tools are CRM, sales analytics, sales gamification and sales intelligence.
30. Client engagement
This subsection of communication skills often correlates with a salesperson's level of success. Understanding how to keep clients focused can improve your sales performance and build long-term relationships.
31. Client nurturing
Closing a sale does not end your relationship with a client. Maintain a connection with existing and former customers to add value to your relationship and keep them as customers for a long time.
32. Growth mindset
The ability to make more sales is important if you want to advance your career. A successful salesperson pursues all opportunities to learn and develop new skills.
Sales happen in different conditions and locations. Be open and able to adapt to these changing conditions. Your flexibility can help you develop new strategies and possibly gain new clients.
Critical data analysis is a strength that affects your decision-making abilities. Data analysis allows you to create personalized solutions to potential issues and helps ensure a smooth sales process.
35. Public relations
Understanding how to maintain your company's or client's image is important to maintaining a long-term business relationship with them. Monitor how audiences respond to your brand, and make improvements to benefit your sales in the long run.
36. Cold calling
Cold calling, either by phone or email, helps you to get business from potential clients your sales team has never contacted. If you have good cold calling skills, you can convince prospective consumers to buy or invest in your products and services. Cold calling can expand your product's reach and grow your company's revenue.
37. Social selling
Social media is a fast-growing market. A salesperson understands how to gain clients from these platforms. You should be able to easily maneuver through social media platforms and market your products.
38. Persuasive skills
Use persuasive language to convince prospective clients to invest in your item. The key, however, is to remain authentic and accurate so your customers trust you.
39. Problem-solving abilities
How you react to problems can make the difference between a sale and missed goals. When issues with clients or colleagues arise, focus on personalized and conclusive solutions.
Be intentional about achieving your sales goals. Success in sales requires you to focus on certain items at a time.
Related: How To Introduce Yourself in an Elevator Pitch
In this video, Jenn, a career coach at Indeed, explains how to craft a powerful and concise introduction for your elevator pitch - one that they’ll remember.
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