If you are interested in pursuing a career in journalism, your job options range from traditional print, radio and television media jobs to alternatives in digital media, marketing, communications and more. The writing and communication skills you develop as part of your journalism major are transferable to several industries, meaning your career possibilities can be as extensive as you want them to be.
In this article, we explore some jobs you can get with a journalism degree.
Jobs for journalism majors
The types of journalism jobs you qualify for depend on your educational qualifications, interests, skills and long-term goals. Here are 10 well-paying jobs for journalism majors to consider:
National average salary: $17.54 per hour
Primary duties: A content writer produces print content, online articles, website copy, product pages, video scripts, advertisement copy, email newsletters, social media posts and more. For this, they may conduct research, help develop a content creation plan, work with brand guidelines and check marketing metrics. They may also take part in creative briefings and content brainstorming sessions with editors, content strategists, designers and other professionals.
2. Staff writer
National average salary: $38,335 per year
Primary duties: A staff writer produces a variety of compelling content for traditional and online media organizations. They write articles, manuals, guides, overviews, white papers, frequently asked questions and more. They conduct research, perform fact-checking, keep current with trends, pitch content ideas and help shape the brand identity. They often work simultaneously on multiple content projects, and usually in collaboration with editors, content strategists, writers, print designers, web designers and other professionals.
National average salary: $46,900 per year
Primary duties: A news producer gathers news and selects stories for broadcasting. They conduct interviews, write news copy, approve news scripts and create interactive content for web and social media. They shoot news videos, commission news graphics and edit news audios. Additionally, they assist news anchors and news reporters in timely news delivery.
4. News editor
National average salary: $47,686 per year
Primary duties: A news editor oversees the entire publishing process for news organizations, media outlets, publishing firms and online media companies. Their work can involve researching and planning content for publication, creating in-house style guides and commissioning writers to produce the content. They can write headlines, check content for style consistency and make any necessary editing decisions. They can prepare and approve the publication layouts for books, journals, manuscripts, manuals and online media. Additionally, they can plan and implement an online and offline communications strategy and draft press releases.
National average salary: $25.07 per hour
Primary duties: A freelance writer works on a contract basis with companies and organizations across a range of industries. They write a variety of B2B and B2C content, including articles, brochures, product data sheets, presentations, social media posts and other deliverables. They can pitch content ideas, write articles and follow brand guidelines. They generally work on their own, manage multiple projects and meet tight content deadlines.
National average salary: $50,992 per year
Primary duties: A copywriter develops creative concepts and strategic ideas to write innovative, persuasive copy that resonates with readers. They write brochures, advertising campaigns, emails and blogs. Aside from ensuring error-free and attention-grabbing marketing content for print and digital media, they adapt and maintain a cohesive content tone to align with established brand style guides. They often work with a creative team and juggle multiple projects on tight deadlines.
National average salary: $54,053 per year
Primary duties: A social media planner plans, executes and manages an organization’s social media strategy for brand promotion. They execute paid advertising campaigns and build mutually beneficial relationships with clients, vendors, partners and investors. They understand the best practices for content dissemination across various social media platforms. They work in collaboration with different internal teams, plan social media advertising budgets and schedule social media campaigns to meet business goals.
National average salary: $56,771 per year
Primary duties: A content manager is responsible for planning content development strategies for various print and online media properties. Collaborating with creative and marketing teams, they create an editorial calendar to produce regular, relevant, engaging and impactful content for brand promotion. For this, they stay current with industry trends and use project management tools. To boost the brand’s market performance, they create test plans, review web analytics and improve production processes.
National average salary: $60,078 per year
Primary duties: A digital strategist collaborates with content development, marketing and social media management teams to create digital promotional strategies. They keep current with emerging digital trends and identify the target audience for their organization’s products. They then produce and publish informative, appealing and up-to-date marketing content to foster brand and product awareness. Additionally, they increase user engagement with SEO techniques and maintain open communication channels with the organization’s clients.
National average salary: $60,571 per year
Primary duties: A communications manager works with a company, organization or institution to plan, develop and implement their communications strategies and programs for promotional and marketing purposes. They develop innovative publicity ideas and produce exceptional content on strict deadlines. They also manage the communications budget, organize promotional events and assist with fundraising efforts. As part of their duties, they interact with employees, management and investors.
National average salary: $62,679 per year
Primary duties: A public relations specialist plans, implements and oversees the public relations activities of an organization to raise its brand profile. They create presentations, reports, website content and talking points for internal communication. For external promotion, they write brand-related op-eds, articles, blogs, press releases, fact sheets and other publicity materials, and create brand campaigns and brand stories. They also reach out to the media to cover these and track the results of the media coverage. Additionally, they take part in industry events, secure speaking engagements and conduct social media publicity campaigns.
National average salary: $65,267 per year
Primary duties: A corporate communications specialist manages an organization’s internal and external communications. They create and relay relevant information to employees via an intranet, email and social media. They also craft press releases and other promotional materials for the media and produce research and investment literature. They organize and attend conferences, meetings, roadshows and other events to engage with investors. The corporate communications specialist generally works in close collaboration with the communications director.
National average salary: $36.26 per hour
Primary duties: Journalists work in the field to identify, investigate and relay events and happenings. They analyze and interpret the stories and present them to the public in an easily understood format. As they usually have to report the information as quickly as possible, they follow a fast-paced schedule to meet tight deadlines. Modern journalists require online publishing, programming and social media skills to stay connected with their sources and their audience.
National average salary: $106,726 per year
Primary duties: A product marketing manager works with product, sales and marketing teams to develop marketing strategies to promote an organization’s products in visual, written and audio media. They conduct market and audience research to understand the positioning and competitive advantages of the products. They also build collaborative relationships with influencers and experts and test and improve content plans. Furthermore, they create compelling stories to get the attention of the target audience and motivate them to buy or use the products.