What Is an Online Business Manager? (With Job Duties and Salary)

By Indeed Editorial Team

Published September 15, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

While being a business owner can be incredibly rewarding, it can also be challenging to maintain the daily operations of a company while trying to develop new, innovative ideas that increase top-line growth. An online business manager helps business owners reach their goals by ensuring the company's day-to-day tasks and operations are on track. If you're looking for a fast-paced job role that allows you to work from home, then you might be interested in learning about what an online business manager does.

In this article, we explore the basic job duties of an online business manager, discuss the education requirements and skills you need to become one and share the average salary for this position.

Related: How To Be Successful as a Virtual Team Manager

What is an online business manager?

An online business manager is a virtual support professional that helps organizations manage daily projects, processes and team members. They're in charge of maintaining the operations of the company by tracking key performance indicators (KPIs), establishing goals and measuring their progress. Online business managers work closely with the owner of the company to ensure they implement their strategy effectively. This allows the owner to focus on top-line growth and new business opportunities, while the online business manager focuses on more administrative tasks.

Related: How To Become a Business Manager in 10 Steps

What does an online business manager do?

An online business manager's main goal is to ensure their team completes their daily tasks correctly and on time. While an online business manager's job duties may vary from one day to the next, there are some tasks you can expect to perform in this position. Some common responsibilities for online business managers include:

  • Managing projects: Online business managers are often in charge of launching, implementing and overseeing new virtual projects. Examples can include website upgrades, membership portals and marketing initiatives.

  • Overseeing operations: As an online business manager, overseeing basic business operations may be a critical part of your job. Some of the systems you may manage include invoicing and maintaining client relationships.

  • Tracking metrics: Online business managers identify which KPIs are the most beneficial to track for specific projects, departments and business areas. This allows them to monitor the company's progress, provide updates to clients and offer suggestions for improvement to senior leaders within the company.

  • Managing people: As an online business manager, you may also be in charge of managing a team of people to ensure they meet their deadlines. This can involve providing support, allocating resources, conducting performance reviews and monitoring daily activities.

Education and experience requirements for online business managers

Although the career path for online business managers may vary from one person to the next, understanding the basic job requirements can help you determine what steps you can take to succeed in this role. Here are some common education and work experience requirements for online business managers:

Education requirements

To begin your career journey, consider pursuing a bachelor's degree in business administration or a related field. This can help you develop your leadership and management skills and impress potential employers. Some courses you might take to prepare yourself for a role as an online business manager include:

  • Business communication

  • Principles of management and organization

  • Fundamentals of accounting and finance

  • Principles of marketing

  • Leadership theory

  • Introduction to human resources

  • Business ethics

Related: 24 Jobs You Can Get With a Business Management Degree


Although you can become an online business manager without receiving additional certifications, earning them can impress potential employers and set you apart from other job candidates with similar backgrounds. It can also help you demonstrate your skills by showing that a third party verified them. Consider pursuing your Certified Online Business Manager (OBM) credential through the International Association of Online Business Managers. This one-week course provides candidates the opportunity to work on real projects and gain hands-on experience.

Related: The 6 Best Business Certifications for Advancing Your Career

Work experience

Many online business managers begin their careers as personal assistants, project managers or virtual assistants. Look for entry-level positions and administrative internships for corporate organizations to gain work experience. This can help you hone your skills, learn more about the industry you want to work in and connect with other business professionals.

Important skills for online business managers

Here are some additional skills you can develop to advance in your career as an online business manager:

Strategic thinking

Online business managers are responsible for implementing strategies and processes that help the company reach its objectives. When the owner comes to them with a new idea, experienced online business owners automatically start thinking about the steps they need to take to make it happen. Being able to break large projects and goals into measurable milestones can help you excel in this role.

Read more: 8 Signs That You're a Strategic Thinker (And How To Develop Strategic Thinking Skills)

Time management

Having excellent time management skills can help you complete your tasks and meet deadlines effectively. Create a daily to-do list to help you prioritize your tasks in order of importance. You can also use scheduling software applications to keep track of meetings and events.


Being able to communicate effectively with clients, team members and senior leaders is critical for your success as an online business manager. Hone your written and verbal communication skills by using clear, concise language. This can help you ensure your colleagues and clients can easily understand the ideas you convey.


Online business managers need to have excellent leadership skills to motivate their teams and deliver positive results. Research different management styles to help you improve your ability to delegate tasks and set goals for your team. Honing your leadership skills can help you make important decisions and overcome workplace challenges effectively.

Read more: 10 Common Leadership Styles (Plus How To Find Your Own)

Technology skills

As an online business manager, having excellent technical skills is critical. Familiarize yourself with the project management and communication software applications that are popular in your desired industry. Some examples of tools you may benefit from learning how to use include Slack, Asana, Notion, Zoom and Microsoft Office.

Work environment for online business managers

Online business managers usually have the ability to work from a remote location. They may have a home office or a designated co-working space they visit when they need to accomplish important tasks. Being able to work remotely also provides online business managers with the opportunity to change their work location, depending on their needs.

For example, they might choose to work from a local coffee shop or complete tasks while traveling. Since they work virtually, they may also have the ability to set their own work schedule. While most online business managers are full-time employees, this flexibility can help them achieve a sense of work-life balance and allow them to work at the times they feel the most productive.

Average salary and job outlook for online business managers

The average salary for an online manager is $48,080 per year. However, this salary may vary depending on your education level, skill set, qualifications and work experience. The type of industry you work in, the size of the company you work for and the cost of living in your area may also impact how much you earn. The Bureau of Labor Statistics predicts a 6% increase in employment opportunities for all administrative services and facilities managers between 2019 and 2029, which is faster than the average growth rate for all occupations.

Please note that none of the products or organizations mentioned in this article are affiliated with Indeed.


Explore more articles