Why You Should Consider Marketing As a Career
Updated August 12, 2022
Marketing is a popular field for professionals who want to use and develop their creative skills. You can enjoy many benefits in the marketing field based on your own interests and goals. Learning about the benefits of a marketing career can help you make a more informed career choice. In this article, we discuss what marketing is and the benefits of a career in marketing.
What is marketing?
Marketing is the analysis and influence of customer behavior with the goal of determining what customers want to buy and effective ways to promote and sell products to them. A marketing team researches potential customers to determine their wants and needs. The team may then design a plan to present the business and its products to appeal to the audience's preferences. Marketing is a multi-faceted field that expands from market research to public relations to product design. If you enjoy working with people and using your creativity to present new ideas or products, consider a career in marketing.
Related: What Do Marketers Do?
Why choose a career in marketing?
A career in marketing can have the following benefits:
Opportunities to use your creativity
Marketing can be a very creative career because it requires you to develop innovative ways of presenting your product to clients across various mediums. People with specific artistic skills in these mediums can be successful marketers. Here are some examples of creative marketing professions:
Graphic design: People with strong visual skills and attention to detail may create a company's marketing materials. A graphic designer uses equipment and software to create compelling images for their brand.
Copywriter: Copywriters write the text on advertisements or websites. It is their job to make sure that the company's brand features engaging and informative copy on marketing materials, including advertisements, blog posts, social media campaigns and white papers.
Film or video editor: Some marketing strategies incorporate video into their campaigns, like TV or digital ads. These professionals use video editing software to edit clips together to create a compelling or educational marketing video.
Creative director: A creative director builds, manages and oversees the artistic side of marketing campaigns. They develop ideas for campaigns and oversees the progress of the team as they implement them.
Fast-growing career field
Marketing is a fast-growing career field because marketers are constantly developing new ways to present their products to audiences. As technology evolves, opportunities to reach audiences grow alongside it. The internet is typically one of the most important tools for companies to reach their target audiences. As new technologies develop, companies may need more marketing professionals to promote their brand on a large abundance of formats.
Marketing can offer long-term employment for most professionals. Many marketing professionals earn their degree in marketing or a related field, which qualifies them to gain the skills and expertise needed to pursue this career full-time. Most of the tasks in marketing roles typically require employees to work full-time and commit to the company long-term as they contribute valuable work and advance within the organization.
Marketing is also offers many opportunities to advance to higher roles. Most companies have marketing departments with internal hierarchies, from interns to marketing directors. Other companies hire agencies that have independent structures with a variety of marketing roles. If you develop your skill set, earn additional certifications, gain more experience in your role or advance your education, you can increase the chances of moving up in your role.
Marketing is a broad field with disciplines that cover every aspect of how to present products to clients. Some examples of these disciplines are:
Digital marketing uses online resources to promote products and connect with audiences. Most digital marketing formats include social media, search engine optimization, online advertisements and email marketing.
Related: How To Become a Digital Marketer
To better understand an audience and their buying behaviors, a company should conduct market research. This includes running surveys, market testing and other types of information gathering. These types of tasks can be ideal for employees interested in analyzing numbers and compiling data.
Branding is about constructing the image and persona that a company presents to its audience. A company's brand can position their marketing in a unique way that stands out from competitors and appeals to the audiences they are looking to reach.
Public relations focuses on establishing a positive public image and maintaining a strong relationship between the company and the public. Through public relations, companies can establish trust with their customers, manage their audience's perception and uphold the brand's image.
E vent management is the development of events for individuals or companies. Common goals of these events typically include building audience's awareness of the brand, promoting a product launch or educating the audience on an industry topic. Companies may also use events to promote positive experiences for clients to associate with the brand. Examples of this type of marketing include:
Related: What Is Event Management?
High salary potential
If you enhance your skill set and experience in the field, you may qualify for higher salaries in the marketing field. In addition to the variety of disciplines that you can specialize in, there are also many different levels within a marketing career that would allow for growth in responsibility and pay, starting with entry level marketing roles, like marketing assistants, and ending with senior-level positions, like directors of marketing.
Variety of work responsibilities
Companies throughout a wide variety of industries typically use marketing efforts to reach their audience, promote their products and build brand awareness. If you choose a career in marketing, opportunities are likely to be available in an industry that interests you.
Some marketing professionals work in agencies that help companies establish their brand guidelines and enter into new markets. You could work for an agency that offers services to a variety of different companies, allowing you to work for multiple industries. This can be a good career choice if you'd like to develop a large set of transferable skills complete new challenges or tasks each day.
Marketing often involves interacting with different individuals throughout the day, from customers to colleagues. A career in this field typically allows you to build relationships and collaborate with other team members to brainstorm ideas and submit group projects.
Marketing jobs are likely to require collaboration within teams. Marketing teams often consist of multiple people with a variety of roles who work together to create ideas and strategies for marketing their products. If you enjoy collaborating with others to develop ideas and work best in groups, marketing might be a beneficial career for you to pursue.
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