Interview Question: "What Do You Know About Our Company?"
By Indeed Editorial Team
Updated June 7, 2022
Published February 25, 2020
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
The job market is a competitive place, with candidates who are both capable and qualified and often vying for the same position. Therefore, it's imperative that you take the steps necessary to make your application stand out. You can effectively communicate that you are the ideal hire by preparing for common interview questions that you're likely to be asked during the hiring process.
In this article, we discuss why employers commonly ask the question, "What do you know about our company?" during an interview, tips for preparing your answer to this question and examples of answers that effectively address it.
Why employers ask, "What do you know about our company?"
Employers use seemingly simple or inconsequential interview questions to evaluate various aspects of a candidate's qualifications and personality. As with most interview questions, there are several motivations for posing this specific inquiry, such as:
Employers want to know that you are truly interested in the opportunity
In a competitive job market, employers can afford to be choosy. They seek individuals who apply to a job for a reason and are passionate about the company, more than only candidates who are experienced or well-educated.
Your answer can signal your work ethic
If your answer demonstrates that you have spent time researching and preparing for the interview, it probably means that you would put the same care and attention to detail into daily tasks and responsibilities associated with the position.
How well you answer demonstrates a level of professionalism
A well-prepared candidate is likely ambitious and committed to developing their career. These traits are sought out in job applicants because they typically signify an individual who will display appropriate, professional and intentional conduct.
How to answer the question "What do you know about our company?"
You can impress your interviewer and answer this question effectively by following these steps:
Prepare key talking points.
Focus on the positive.
Highlight your interest and enthusiasm.
1. Conduct research.
It's always a good idea to look into the company you're interviewing with beforehand. The information that you learn can help you answer their questions with their values, industry and history in mind, inform the types of questions you should be asking them during the meeting and, most importantly, provide valuable insight into whether you think you would be a good fit for the company.
By examining the company's website and social media platforms, as well as any mentions of their products or services in the media, you should be able to learn more about the company and its target demographic.
Here are examples of information to gather to help prepare your answer:
Determine what type of organization it is
Finding out whether it is a non-profit, a corporation, a start-up company or a government institution will provide a lot of information about the values, mission and culture of the organization.
Discover what the service or product is
Discover what the service or product that the organization provides as well as who their target demographic is.
Find out how small or large the company is
Examine the various aspects of the company's structuring and profitability, including how much the company is worth, how many people they employ and how many locations there are.
Determine why there is a need for the position you have applied for
You should study the organization and the job listing for details that help position you as an asset to the company.
Do a little research about the person who will interview you
Learn their background, education history and how long they have been with the company. You can use this information to determine the hiring manager's mission and contribution to the company.
Study the current challenges of the company and the hiring manager
Use the observations you make to try to understand how you can help solve this problem.
2. Prepare key talking points.
From the information that you have gathered during research, you can then begin choosing key details to mention when answering this question. Take special note of any major accomplishments or impending product launches. Additionally, the insight you now have will help you answer other questions more effectively during the interview and even assist you when formulating questions of your own.
3. Focus on the positive
Focus on talking about the offerings of the organization, important milestones in the company's history and the aspects of the brand's mission and values that align with your career or personal goals.
4. Highlight your interest and enthusiasm
Throughout the interview, you should make it clear to the hiring manager that you are extremely interested in the position. You can help demonstrate this by possessing a strong understanding of the organization and how your personal strengths could help the company accomplish its goals. It's imperative that you communicate your eagerness to join the organization but in a way that is genuine and authentic.
Here are examples of responses that effectively answer the question "What do you know about our company (or us)?"
"I know and love the fact that the company was founded in 1994 by a woman, Barbara Brown. I feel a real connection to the mission and values of this company and I am so impressed by how much it has grown over the last several years. The work that you did for Monroe was so innovative yet heartfelt and I knew as soon as I saw it that I wanted to be a part of the creative team here. I was really glad to see that your work on that campaign was recognized with an ADDY this past year."
"I really respect your company's commitment to be constantly evolving. I think that growth and innovation are key in any industry but especially in the field of technology, and this organization is constantly pushing past the preconceived limitations. In this past year alone you have taken quite a few risks as you are entering different markets, all of which have paid off. As an engineer, I strive to approach problems in new and creative ways, which is why I think I would be an asset to this team."
"I appreciate that you are a locally owned business with a passion for craft and community. Your commitment to cultivating an environment that values your work as well as this city is so inspirational to me. I feel like the culture here focuses on healthy balances and hard work, creating a family dynamic that really inspires collaboration. I'm a big believer in working within a team to develop new and creative solutions, which is why I think I'd be a valuable member here."
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