Interview Question: "Why Do You Want To Be a UI Designer?"

By Indeed Editorial Team

Published November 2, 2021

A UI or user interface designer creates the screens a user views while visiting a website, app, video game or other digital product. Those in this role typically work closely with UX designers and other marketing professionals to design a product that works well for consumers. If you're interested in this position, you may benefit from preparing for questions you might hear in an interview, such as why you want to pursue this role.

In this article, we discuss why interviewers ask "Why do you want to be a UI designer?" and review how to answer this question effectively, with examples of some effective responses to guide you.

Why employers ask "Why do you want to be a UI designer?"

This is one of the most common questions you could encounter in an interview for a UI designer position. Employers may ask this question for the following reasons:

To evaluate your enthusiasm for the job

An essential part of doing any job well is having enthusiasm for the work. If you feel excited about your job duties, it's more likely you can perform tasks effectively and overcome the challenges you may encounter in the field. For example, it's important that professionals who work in customer service can enjoy interacting and collaborating with people. Interpersonal skills like communication, patience and empathy enable customer service employees to make strong connections with customers, build good relationships and help people.

Employers seek candidates who want a job for more reasons than just compensation or benefits. They typically want to hire team members who feel a passion and enjoyment for the particular type of work and who can feel motivated every day on the job. Enthusiasm shows a strong work ethic and a positive attitude, which are key characteristics of an ideal employee. To prepare your answer for this question, think about the reasons you appreciate the job and the ways it could make you happy on a daily basis.

To assess your knowledge of the company

Typically, employers seek candidates who understand the history, values and mission of the company. They want employees who believe in the importance of working toward strategic goals. Instead of just answering why you want to be a UI designer, consider discussing why you want to be a UI designer for this company, specifically. Tailoring your answer to the organization can help you impress your employer and show thoughtfulness and professionalism. There may be a specific aspect of the company you appreciate, such as its innovations or contributions to the industry.

To gauge your understanding of the role

Employers may use a variety of questions in the interview to ensure you have a strong understanding of the role and its responsibilities. Make sure to study the job description closely before the interview so you can know what to expect. You can also conduct other research into the company to learn about its culture and mission. Consider exploring the job in general, learning about what it is and why it exists. This way, you can integrate your comprehension of the role when you discuss why you want to be a UI designer.

Related: What Is a UI Designer? (With Tips and FAQs)

How to answer "Why do you want to be a UI designer?"

You can answer this question using the following steps:

1. Consider your motivations for being a UI designer

To start writing the script for your answer, think about the reasons you want to join this career field. You can later convert your motivations into a professional answer for the interview. There are many possible reasons you may want to be a UI designer, but here are some ideas:

  • You enjoy design: Many people want to become UI designers because they enjoy constructing and curating visual experiences for people. They may have artistic talents that make them experts at understanding and building the aesthetic of a brand.

  • You want to help people: People who work in UI can help businesses improve their digital products and increase customer satisfaction, often leading to financial success. They can also help provide consumers have the tools to complete tasks and connect with others.

  • You're interested in websites, apps and video games: A UI designer makes digital products like websites, apps and video games. People who enjoy using these products may want to join this career field so they can work with interesting software every day.

Related: UI Designer vs. Graphic Designer: What's the Difference?

2. Connect your motivations with your professional qualifications

Use this question as an opportunity to highlight your professional skills and qualifications for the job. Instead of just mentioning why you could enjoy this kind of role, emphasize the ways you could be a perfect fit for it. For example, you might mention you have strong hard skills like programming or that you have excellent soft skills like problem-solving and creativity. Each time you explain a skill during an interview, you can also describe an example that proves it. Express measurable accomplishments, ways you've used your skills to achieve actual results.

3. Craft your answer

Upon considering your motivations and how they connect with your qualifications, write a clear and concise answer to the question. You might write three to seven sentences to make sure your answer is brief and straightforward. Then, you can memorize the answer to convey it easily in the interview. By doing this, you can exemplify strong communication skills to the interviewer, showing them you're ready for the role. It's important that UX designers can communicate well and convey directions or other information to other designers and users.

Related: UI vs. UX Designer: What's the Difference?

4. Practice your answer out loud

After writing your answer to the question, it can be helpful to practice saying it out loud to yourself. This enables you to present your answer without errors in the actual interview situation. You might also practice saying your answer with a friend in a mock interview. Your friend may give you valuable feedback about the content and tone of your answer so you can put your best effort into the meeting with the employer.

Example answers

Here are some example answers to help you respond to this question in an interview:

Example 1

"I love programming and building websites, and my love and talent for this subject have allowed me to excel in it throughout my career. There's something so exciting to me about designing a visually engaging and functional interface through which users can navigate easily. In my opinion, a strong online presence and useful digital products are essential to the success of a business in this era. I believe my training in branding, interaction design principles and prototyping make me ready to contribute greatly to your business and help you expand your customer base."

Related: 20 Common UI Developer Interview Questions (With Example Answers)

Example 2

"I want to be a UI designer because I have a passion for the space where design meets technology. I would be excited to contribute my artistic skills and technical expertise to help your organization create a usable and enjoyable app. With my experience in graphic design and my skills in programming and key industry tools, I believe I would be a wonderful candidate for this role. I would love to work as a designer for your company, specifically, as I admire your mission of making personal finance software accessible to everyone."

Example 3

"Ever since I was young, I've loved video games of all types, especially those that are story-driven. One of my favorite games ever was Fairy Land from this organization. My favorite part of the game would be to enter a unique, exciting world and solve interesting problems. It would be wonderful to work as a UI designer for your company because I could construct that same memorable experience for other players. I believe my extensive experience in UI and video game design coupled with my certification in the field makes me an excellent fit for this position."

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