How To Create an Impactful Personal Branding Statement

By Indeed Editorial Team

Published January 22, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

A lot goes into building strong relationships and trust in your professional network. Creating a personal brand is part of this process. If you are trying to develop or strengthen your personal brand, you need an impactful branding statement. In this article, we explain how to create a personal branding statement and give nine examples to help you craft your own.

What is a branding statement?

A personal branding statement is one or two sentences that summarize who you are as a professional. This statement is unique to you and shows what you stand for at work. Branding statements are a critical part of creating an overall personal brand, and they are increasing in popularity in the professional world.

An effective brand statement isn't your job title or a list of all your accomplishments—it is a compelling way to sell yourself in a world with an ever-increasing interest in human capital.

Related: What Is Personal Branding and How Can It Help You?

How to create a branding statement

Creating a personal branding statement gives you the unique opportunity to share your values, abilities or beliefs with colleagues, employers and clients. It can also help you develop your personal brand. Here are five steps for crafting a branding statement that matches your goals and personality:

1. Be authentic

One of the main goals of creating a branding statement is to showcase who you are. The professional world has a social component, and people want to know who they're working with. The main way to achieve this social standard stems from your personal brand, which means your branding statement needs to be authentic. It's okay to craft this message based on who you want to be, but remember to be your true self. Start the process by coming up with some ideas and jotting down words and phrases that mean something to you.

Related: How to Brand Yourself

2. Identify your target audience

Your initial branding statement notes probably include thoughts or ideas that involve multiple facets of your life. You won't use all of them when you write your final draft. To narrow things down, think about who you would like to reach with this statement. The answer to this question might be clients, colleagues, superiors, recruiters, publishers or those in academia. It could also be a combination of targets.

3. Decide what you want to say

Once you know who you are trying to reach, it is time to figure out what you want to say. A branding statement gives you the chance to share something personal. To capitalize on this moment, make sure that your message has value and showcases something special about you. For instance, it might involve your skills, your work expertise or your beliefs.

4. Make it memorable

Your branding statement should be impactful. This will mean different things for different people. Aim to make your statement clever, insightful, informational, inspiring or motivational. Some people choose to use industry buzzwords, puns or imagery to make people remember the statement after reading it. There isn't a definitive way to achieve this that fits every situation, so be creative.

5. Be brief

Think of a written branding statement as a first virtual impression before your first in-person impression. When face to face, an individual's initial response to another person happens almost automatically. Your branding statement acts in the same way, so it shouldn't be very long. Try to keep your statement about one to two sentences in length, except under unique circumstances.

Where to use your branding statement

The right branding statement can lead to new job opportunities, better client relationships, a larger business network and so much more. The purpose of creating a personal brand and branding statement is to get a message to your target audience. Once you craft that message, you need to reach people. Here are seven places to use your branding statement to make your reach as expansive as possible:

  • Resume: Resume formats have gotten a lot of updates in recent years. Using an objective or summary section is increasing in popularity, and so is the inclusion of a personal branding statement. Adding a branding statement to your resume is one way to show potential employers who you are when applying for jobs.

  • Personal webpage: A personal webpage is a great way to broadcast your skills, services, experiences and personality. This is a perfect place to include your branding statement.

  • Digital or physical portfolio: Your portfolio showcases your ideology, methodology and best work. Including a personal branding statement on the first page creates a cohesive feel and suggests an overall message for what you're presenting.

  • Professional social media accounts: A lot of professional networking is done online. Adding a personal branding statement to your social media profiles is memorable and eye-catching. It may even help you connect with potential clients, employers or like-minded members of your industry.

  • Business cards: You use business cards to connect with people. These cards hold a lot of information in a small space. Adding a short personal branding statement to your business card can help you showcase who you are and send a message about what you have to offer.

  • Professional email: You can include a personal branding statement as a part of your signature at the end of your emails. This adds a distinguishing mark to your electronic communications. If your branding statement is longer than a sentence or two, consider abbreviating it for this format.

  • At work: Your branding statement is a reflection of who you are—and who you want to be—professionally. Using your branding statement at work helps further develop your personal brand and ideal image.

Related: 10 Ways to Write a Stong Email Signature

How is a branding statement different from an objective or summary?

The purpose of a resume summary or objective is to focus the attention of a reader who has to scan many resumes in one sitting. The two are alike in theory, but they have a few distinct differences. A summary focuses on your experience, while an objective focuses on your future goals.

As an alternative to objectives and summaries, people are starting to include personal branding statements at the top of their resumes. At first glance, this choice might look similar to the other techniques, but it's actually very different. Here are three ways that a personal branding statement differs from an objective or summary on a resume:

  • Length: Objectives and summaries are normally between two and four sentences long, while a branding statement is typically between one and two sentences. Sometimes, a personal branding statement starts with an impactful phrase and continues with two or three sentences that elaborate on the message.

  • Goal: The goal of a personal branding statement is unique compared to an objective or summary. The idea behind a branding statement is to develop and convey your personal brand. Therefore, the focus is on being unique, authentic and memorable.

  • Appeal: A branding statement is likely to be more personal and less formal than objective statements or summaries. With a branding statement, you are conveying a persona and professional message. These statements are appealing because they are often catchy, clever, emotional or inspirational.

Read more: Resume Summary vs. Resume Objective: What Are the Differences?

9 examples of memorable branding statements

Here are examples of personal branding statements for individuals in nine different careers:

Branding statement for a nutritionist

"Offering food for thought and thoughts on food for a healthier you."

Branding statement for a time management consultant

"Taking the BUSY out of your business, and putting the DAY back in your workday. I'm a professional time management consultant who can get you organized and give you your life back."

Branding statement for a veterinary technician

"Pawsitively the best vet tech your four-legged friends will ever meet!"

Branding statement for a chiropractor

"In pain? Want to avoid surgery? Don't worry—I've got your back."

Branding statement for an investment banker

"Ask me how I made $1 million this year."

Branding statement for a content editor

"Crossing my T's and dotting my I's. I'm a grammar guru who loves her red pen!"

Branding statement for a cosmetic dermatologist

"True beauty comes from within, but a little Botox never hurts!"

Branding statement for a fashion designer

"A firm believer in the distinction between fashion and fashion sense."

Branding statement for a high school teacher

"My students aren't the only ones who come to school ready to learn and grow. I make it my goal to learn something new every day."

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