How To Write Strong Bullet Points for Your Resume

By Indeed Editorial Team

Updated February 25, 2021 | Published February 25, 2020

Updated February 25, 2021

Published February 25, 2020

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Bullet points are important for making it quickly apparent to a hiring manager that you're qualified for a job. Because they're easily scannable, they are usually the first place on your resume that the hiring manager looks. Reviewing samples of bullet points can help you create some that will stand out on your own resume.

In this article, we discuss why bullet points are so important and how you can use them to create a powerful resume. We also share before and after examples of bullet points at the bottom to help you craft your own.

Related: How To Make a Resume (With Examples)

Why are bullet points important on a resume?

Bullet points are the first place that many hiring managers look when they're evaluating whether a candidate's work experience aligns with the position. By developing bullets that highlight your relevant skills and qualities, you can emphasize how qualified you are for a specific role and increase your likelihood of an interview.

Related: How To Write an "About Me" Section in Your Resume (With Examples)

How to use bullet points to make a strong resume

Here are the steps you can take to write resume bullet points that will grab a hiring manager's attention:

  1. Start with what's most important.

  2. Give context to your accomplishments.

  3. Talk about results.

  4. Use the STAR method.

  5. Keep it simple.

  6. Quantify your results.

Related: How To Write Work Experience on a Resume

1. Start with what's most important

Because hiring managers initially skim resumes before determining whether to take a closer look, you should place the most important information at the top of your list of bullets. This will increase the likelihood that your most noteworthy accomplishments will be read. For example:

  • Oversaw the marketing campaigns for a global agency that serves over 50 clients, including multiple corporate accounts

  • Spearheaded the initiative to partner with a video marketing agency, creating a new revenue source that generated $100,000 in profits in the first year

Both of these bullet points are impressive and will grab the attention of the hiring manager. However, the second bullet is narrower in scope, which is why, when deciding what order to place your bullets in, it's best to lead with the one that's broader in scope.

2. Give context to your accomplishments

While your first bullet should share your most impressive accomplishments, it should also give context so the hiring manager fully understands your role. You could include information on the type of company you worked in, the yearly revenue, the number of clients served or the scope of operations.

In this example, you will see a bullet that is impressive but which doesn't provide any context:

  • Created sales copy that met the organization's SEO goals, improved search engine results and increased site-wide traffic

By providing context to your accomplishments, the hiring manager will better understand the position you held:

  • Spearheaded the execution of the agency's digital marketing initiatives by creating copy that improved search engine results and increased website traffic by 35%

3. Talk about results

Because many resume bullet points consist of a long list of tasks, you can make your stand out by adding information about the results you achieved for the organization. This will help the hiring manager to understand what possible impact you could have on their organization. Here's an example to help you understand the difference:

  • Collaborated with the team to redesign websites, implemented new e-commerce filtering options and evaluated the site for user functionality

As you can see, this bullet gives a list of tasks you performed. However, it doesn't explain why it was important or who was impacted. Here is another example so you can better understand what the bullet should look like:

  • Coordinated and oversaw the $50k redesign of a client's e-commerce site that led to a $100,000 increase in revenue from one year to the next

4. Use the STAR method

Use the STAR method to create powerful descriptions in your resume. STAR stands for:

  • Situation: The conflict you were facing

  • Task: Your responsibilities or goals

  • Action: The action you took to solve the problem

  • Result: The outcome you achieved

For example, let's say you were a regional manager for a retail company and the employees in a new location were learning too slowly. In this situation, your responsibility is to help them learn faster. The action you took was to write and edit a training manual, along with video tutorials for every new hire to review. The result is that at the end of the training period, the new employees are fully capable of selling products in the store, as well as performing their other responsibilities. On your resume, the bullet point could say:

  • Initiated, wrote and edited first training manual and produced and edited training videos, cutting training in half to more successfully onboard new hires

5. Keep it simple

It's important to keep your bullets simple and easy to read so the hiring manager can quickly scan them. Carefully choose when to throw in details so you can impart on the hiring manager what you're capable of without overwhelming them with details. A good rule, if you want to use examples in your bullets, is to limit yourself to three.

Here is an example of a bullet with too much information:

  • Collaborated with the sales team to develop and implement advertising campaigns and compiled and presented campaign performance reports that included metrics like click-through rates, customer engagement metrics and heat maps to improve company decision-making

Here is a more concise version of that bullet:

  • Collaborated with the sales team to develop, implement and evaluate advertising campaigns and provide executives with performance reports to enhance decision-making

6. Quantify your results

If possible, you should always include numbers in your bullets to emphasize the impact you had on the company. It's also appropriate to include company data that your contribution helped to generate. Here's an example of a bullet without quantifiable results:

  • Exceeded sales quota month after month and earned an award as one of the top sales reps in the company

By adding the quantifiable results you achieved for the company, you can help your resume stand out. Here's an example of what that would look like:

  • Consistently achieved 175% of quota and earned an award for being the #2 sales rep, company-wide, in 2020

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