Resumes & Cover Letters

How To Write a Call-To-Action in Your Cover Letter

March 17, 2021

Your cover letter is a great way for employers to learn more about your strengths, experience and personality. To help it stand out from the competition, consider adding a clear call to action at the end of the cover letter. A well-written call to action can impress the interviewer and make them feel more motivated to reach out to you for an interview.

In this article, we explain what a call to action for a cover letter is, review why it's important, demonstrate how to write one and share a template and examples of effective calls to action in a cover letter.

What is a call to action for a cover letter?

A call to action for a cover letter is when you end the letter by inviting the hiring manager to follow up and speak with you further regarding the job opportunity. Your call to action is the final few sentences of your cover letter that allows you to express your enthusiasm for the role and gives the employer a push to reach out to you for an interview.

Why is a call to action for a cover letter important?

Featuring a call to action on your cover letter is important because it proves to the hiring manager how committed and passionate you are about landing the position. It also allows you to express your assertiveness and confidence, which can impress your hiring managers.

Adding a call to action typically makes your cover letter stand out from other candidates since you're taking initiative to reach out to the hiring manager, which may leave a strong impression on them. This can make your cover letter memorable, which may increase the chances that the hiring manager will set up an interview with you.

Related: How To Write a Call to Action

How to write a call to action for a cover letter

When you write your call to action, make sure it remains polite, courteous and professional. Follow these steps to write an effective call to action for your cover letter:

1. Research the company and job description

Make sure your entire cover letter contains keywords mentioned in the requirements and preferences sections of the job description. If you're able to, consider including a few keywords in the call to action section of your cover letter that reminds them of the skills and expertise you can provide the company.

You should also consider visiting the company's website beforehand to learn about their values and vision. You can mention how these align with your own values to target their company directly so that you can stand out, posed as the ideal candidate.

Related: 7 Key Elements of a Successful Cover Letter

2. Express your appreciation for their consideration

Typically, most cover letters include the candidate expressing appreciation for the hiring manager's consideration for the role. You should share this appreciation once again at the end of the cover letter as well. This helps you politely and professionally lead into your next sentence, followed by the call to action. Showing your gratitude demonstrates your enthusiasm for the opportunity and makes them feel appreciated for taking the time to read your application materials.

3. Remind them why you're the best fit for the role

Your next sentence should summarize and remind the employer why you'd be a great fit for the role and the value you'll bring to their company. This is a great moment to use your research on the company and industry by mentioning how your skills can help them overcome a certain industry challenge or increase their company's performance. Reminding them of your strengths and expertise helps them better picture you submitting valuable work to their organization.

4. Request next steps for an interview

Your final sentence before the sign-off and signature is the request to followup with the hiring manager. Make sure you're confidently suggesting an interview, rather than demanding it. Try to initiate the next steps by affirmatively stating that you'd like to follow up with them through an interview.

You can also make it more specific by providing a reason to follow up with them, like discussing a strategy you previously mentioned earlier in your cover letter. This gives them something to look forward to and entices them to hear more about your ideas in person.

Related: 4 Steps To a Winning Call to Action

5. Proofread and review it for grammatical or spelling errors

Carefully review your entire cover letter to catch any spelling or grammatical errors. Once you've read through it all, return to your call to action. Make sure it sounds assertive and professional while also remaining polite and courteous. Read it out loud to understand how it may sound when spoken to see if it still portrays the same tone you were originally going for. Consider asking a friend or colleague to review it as well to ensure it comes off as both confident and polite.

Call to action for a cover letter template

Your cover letter's call to action should professionally express your excitement for the role and eagerness to take the next steps to interview. Use this general template to help you formulate an effective call to action in your cover letter:

[Show your appreciation for being considered for the role. Express your interest in the role again and remind the hiring manager why you'd be the best fit for their position. End this section with a call to action that either specifically requests an interview or an opportunity to talk further about your qualifications.]

Related: Writing a General Purpose Cover Letter: Tips, Template and Examples

Call to action for cover letter examples

Just like any exchange where you are trying to exude warmth and sincere intrigue, there isn't a singular strategy to the cover letter call to action. Here are a few cover letter call to action examples you can use to help you write one for a variety of situations:

Example of expressing excitement to learn more

"I appreciate you taking the time to read this and for considering me for this role. From what I've researched about your company and this position, I believe my communication skills and teamwork abilities will make me a great fit. I'd love the opportunity to meet and discuss more about the importance of community and collaboration, which are values we both share."

Example of reminding the hiring manager about your background

"Thank you for your time and consideration for this role. After reviewing this position, I'm confident that my sales management expertise will help enhance your company's performance, similar to how I brought in 50 new clients for my company over the past three years and increased our overall revenue. I'd like to discuss my background and relevant achievements further with you over an interview at your earliest convenience."

Example of discussing your strategy and plans for the company

"I'd like to thank you for reviewing both my resume and cover letter as you consider me for this role. As a content strategist, I've used my organization and time-management skills to plan, write and publish numerous content pieces for my company. Please don't hesitate to contact me at 555-555-5555 to set up a time to discuss a potential content strategy plan for your company."

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