How To Write a Digital Marketing Resume (With Example)

Updated August 1, 2023

A woman sits working at a laptop. There's a headline at the top of the image that says "Digital Marketing Experience"
Symbols arch in a curve around the laptop. The first symbol is a chart with arrows, then there's a calendar, a jagged line, and lastly a clipboard with a x's and o's representing strategy.

Digital marketing is a constantly growing industry in the age of technology, as more online platforms and programs appear each day. Working as a digital marketer can be an exciting and fulfilling job that allows for creativity and critical thinking on the job. You might thrive in a career as a digital marketer if you enjoy being creative and have an understanding of business and market research. In this article, we discuss how to write a resume as a digital marketer and explore a template and example.

What is a digital marketer?

A digital marketer is a marketing professional who specializes in forms of marketing that are published and distributed online. Much of a digital marketer's career focuses on building brand voice and awareness and generating interest in a company or brand. To do this, digital marketers can create content for platforms like social media outlets, company websites, online advertisements, email marketing and more. A digital marketer might oversee all elements of a company's digital marketing, or they might create digital marketing strategies and materials for specific products or departments.

Digital marketers also usually conduct market research to develop a strategy that best serves the market they operate in. This might involve conducting consumer surveys or researching purchasing trends in the industry.

How to write a resume as a digital marketer

Here's how you can write a resume to apply for digital marketing jobs:

1. Introduce yourself

Start your resume with your name and contact information at the top of the page. Including your name and contact information can tell an employer who you are and provide methods for contacting you right away. You might also use this section for a brief introductory paragraph known as a profile that gives some insight into your personality and values, so employers can learn about your journey as a digital marketer.

2. Add your professional work history

Create entries for each of your professional work experiences. You might title this section "Experience" and use it to list jobs you have held in the past to highlight the skills and expertise you gain from each of them. For each entry in an "Experience" section, you can include the job title, the company you worked for, the duration of your work experience and some of the responsibilities you completed on the job. In a digital marketing resume, you might choose two or three examples from your work history that relate to marketing or digital content creation.

3. Describe your educational background

Include entries that detail your educational background. This section can be titled "Education." As most digital marketers have a bachelor's degree in digital marketing, business or a related field, you can list the school where you complete your degree along with the degree and any certificates you might have earned. Many digital marketers also pursue advanced education in the form of a Master of Business Administration degree, so you can also include an entry that details where and when you completed your master's degree.

4. List relevant skills

Detail any relevant skills you have that can apply to your work in digital marketing. Because digital marketing can require specialized skills that involve technical work and knowing how to use different types of software, a skills section can be very important in a digital marketing resume. You can use the "Skills" section to list skills you earn from your work experience and education that relate to specific aspects of working in digital marketing, such as content creation and search engine optimization (SEO).

5. Include certifications and additional information

Make entries for any certifications you have or additional aspects of your professional experience that can inform your work in digital marketing. When creating a section specifically for certifications, you might title it "Certifications," but you can also use "Additional Credentials" if you want to include awards, certificates or other honors that highlight your expertise. While certifications can be optional for digital marketers, many choose to pursue certification anyway to enhance their career and make themselves more competitive candidates for open positions. Here are a few certifications you might earn as a digital marketer:

American Marketing Association (AMA) Digital Marketing Certification
Google AdWords
Hootsuite Social Media Marketing
Google Digital Garage: Fundamentals of Digital Marketing
Content Marketing Institute Online Certification
eCornell Digital Marketing Certification

6. Revise according to different job listings

Edit your resume based on the job posting for each position you apply for. Because there are many opportunities for work in different areas of digital marketing, it can be beneficial to revise the information that you include on your resume so that your skills and experience most closely match those listed in a job posting. This might involve adding skills you see in a job posting that you have to your list in the "Skills" section of your resume or changing which aspects of your previous work experience to highlight.

Digital marketer resume template

Here's a template you can use for your digital marketing resume:

[Name]
[Phone number]
[Email address]
[Location]
[Website or digital portfolio]

EXPERIENCE
[Job title and duration]

[Company name]
[Primary job duties]

[Job title and duration]

[Company name]
[Primary job duties]

[Job title and duration]

[Company name]
[Primary job duties]

SKILLS

[Relevant skill]
[Relevant skill]
[Relevant skill]

EDUCATION

[School and degree earned]
[School and degree earned]

CERTIFICATIONS

[Certification]
[Certification]
[Certification]

Digital marketer resume example

Consider the following example of a resume for a digital marketing position:

Angela Jackson
888-321-3322 I Los Angeles, California
angelajackson@email.com I angelajacksonmarketing.com

EXPERIENCE
Digital marketing manager (2018-present)
DM Marketing

Oversees a marketing team
Designs digital marketing materials for clients
Conducts quality assurance on marketing materials by other employees
Improves sales and marketing strategy
Consistently uses marketing and graphic design software

Digital marketing consultant (2016-2018)
Worldwide Digital Marketing

Conducted market research for upcoming campaigns
Assisted in the design process for marketing materials
Managed the social media profiles of several clients
Learned to use different marketing and design software