Cover letters are a way to show employers that you have the skills and experience they are looking for in a candidate. In reading your cover letter, employers can see how your digital marketing background applies to their company's needs, and this may make it easier to decide whether you're a good fit for the role. Since a cover letter is typically one of the first things a hiring manager assesses when reviewing applications, it's helpful to construct a document that contains the most relevant information.
In this article, we discuss what a digital marketing cover letter is and how to write one, and we share a template and an example to help you write your own.
Related: How To Become a Digital Marketer
What is a digital marketing cover letter?
A digital marketing cover letter is a one-page job application document that describes your relevant skills, experience and achievements. Because a cover letter supplements your resume, its primary goal is providing more details about who you are and why you're a qualified candidate. When writing a cover letter, it's important to showcase your skill set and explain why you would enjoy working at the company, as this can make your application more memorable and demonstrate the value you would bring to the organization.
How to create a digital marketing cover letter
Follow these steps to write your own cover letter for a digital marketing position:
1. Address the letter to a specific person
To make your cover letter more effective, address it to the person who reviews applications. Look for the hiring manager's contact information on the job posting, company website or company's professional social media profile. If you can't locate this information, then starting your cover letter with "Dear hiring manager" is an acceptable, professional opening.
2. Introduce your experience
Start the letter with an overview of yourself and your work history. Discuss your skills and experiences relevant to the position, and explain the value that you can bring to the company if hired. It's helpful to think of the introduction as a summary of the information you discuss in detail in later paragraphs, as doing so helps the reader anticipate the specific skills and experiences on which you'll elaborate later in the letter.
3. Be specific about what type of work you're looking for
When you're writing a cover letter, it's important to match the content of your letter to the position. For example, if you're applying for a flexible remote position in a fast-paced environment, mention why those qualities appeal to you. Review the job posting for inspiration, as this can help you customize this portion of the letter for each job to which you apply.
4. Mention relevant skills from previous positions
When creating a digital marketing cover letter, focus on the most important skills a candidate needs for the position. Discuss any work experience that demonstrates how you've utilized these skills previously. Common skills to discuss in a digital marketing cover letter might include :
Online communication: Digital marketers typically have strong writing and editing skills for a variety of media, including creating SEO-friendly copy for websites, blogs and social media networks.
Familiarity with marketing channels**:** Employees in this field may work with a variety of marketing tools, such as email, social media and advertising.
Analytics**:** It's often important to be familiar with platforms that measure campaigns' successes and help optimize them for better results.
Creativity**:** Digital marketers typically produce engaging copy and imagery for campaigns and often lead ideation meetings to generate new ideas.
Strategic thinking: Strategy is an integral component of digital marketing, and campaigns that raise brand awareness among consumers often rely on this skill.
Multimedia editing: Creating video and audio content, from social media-friendly videos to in-depth podcasts, can be an asset in a digital marketing department.
Search engine optimization: This may be a useful skill to mention in a cover letter to prove that you can increase a business's website ranking in search engines.
Related: Definitive Guide To SEO Marketing
5. Include your education
It may be important to briefly summarize your education and how it's relevant to the role. Focus on your degree and any coursework that prepared you for the marketing field. If you participated in any relevant clubs or honor societies that emphasize your skills or knowledge, you can also mention them here.
6. Mention how you found this position
If you saw the job positing in a private networking group or are applying via a referral from a colleague, a hiring manager may take that into consideration. If you plan to mention a colleague in your cover letter, it's polite to ask their permission before doing so. This way, if a hiring manager asks the colleague about your candidacy, the colleague is prepared to speak about you positively.
7. Address what you know about the company
You may strengthen your candidacy if you connect your knowledge of the company to your career goals or professional values. This shows the hiring manager that you've thoughtfully considered working for their organization and are genuinely interested in working there. Research the company's social media accounts and website, and share your familiarity with their brand or mission.
8. Thank the hiring manager for their time
End the cover letter with a brief statement that thanks the hiring manager for their consideration. Be sure to share your contact information, provide your availability to discuss the position and clarify any last qualifications that you may have for the role. This can help emphasize your enthusiasm for the company and the position.
Digital marketing cover letter template
While you should customize your cover letter to the specific role, this template can help guide you through the basic structure:
Dear [Hiring Manager],
[Introductory paragraph that states the role you're applying to, your most applicable skills and experience and why you believe you're a good fit for the role]
[Body paragraph that connects the skills and requirements from the job posting to your own skills and experience]
[Sign-off paragraph that thanks the reader for their time, clarifies your contact information and expresses enthusiasm for the position]
Example of a digital marketing cover letter
Here is a digital marketing cover letter example using the above template:
Dear Jen Woods,
I am writing to apply to the digital marketing analyst role at Tablet Industries. My former coworker and current Tablet Industries quality assurance specialist Jonah Levitan notified me about this position. I would value the opportunity to work for a marketing department that places significant emphasis on consumers and consumer feedback. Additionally, I have extensive experience in business analytics and search engine optimization, along with a master's in digital marketing from Chelsea University. I believe that my education and previous work experiences make me a strong fit for this exciting role.
I have over five years of expertise in completing in-depth website analyses for businesses who regularly achieve over one million page views monthly, and these skills would aid me in overseeing and managing simultaneous research and analytical projects within Tablet Industries' marketing team. Additionally, I have experience using professional photo editing tools and spreadsheet software, along with a history of planning, delegating and executing time sensitive tasks to meet client demands.
Thank you for your time and consideration. If you have any questions, please feel free to contact me by phone at (555) 555-5555 or email at firstname.lastname@example.org. I look forward to hearing from you soon.