How To Make a Fashion Stylist Portfolio (Steps and Tips)

By Indeed Editorial Team

Published March 17, 2022

A fashion stylist portfolio is a way for an aspiring fashion stylist to showcase samples of their work to potential employers. These portfolios usually include skills, accomplishments, sketches and other work. If you're pursuing a career as a fashion stylist, creating a portfolio can help you display your best work and impress potential employers. In this article, we explain why a fashion stylist portfolio is important and how to make one and provide tips for enhancing yours.

Why is a fashion stylist portfolio important?

Fashion stylist portfolios are important for fashion school graduates looking for a medium to showcase their skills and interests. While a degree from a fashion school can show your technical ability and understanding of basic principles of human communication, creating a fashion stylist portfolio allows you to display your skills to potential employers. Some specific elements that you can showcase with the help of a fashion stylist portfolio are:

  • A strong passion and interest in fashion

  • The ability to express your creativity visually

  • Technical knowledge and ability

  • A thorough understanding of visual communication principles

  • Knowledge regarding balance, composition and proportion

  • Creativity and open-mindedness

Related: How To Write a Fashion Stylist Resume (With Template and Examples)

How to make a fashion stylist portfolio

You can follow these key steps to create a fashion stylist portfolio:

1. Select the work you want to include

Before you build your fashion stylist portfolio, you can select the work that you think best exemplifies your creativity and technical skills. If you have images of your work that were published in magazines, you can include them to show your previous professional accomplishments. If you don't yet have published work, you can find other ways to suggest that audiences appreciate your skills, such as favorable reviews on online forums and social media.

Since the portfolio's purpose is to showcase both your current and potential ability, you can also include research samples in the form of notebooks and sketchbooks to show the viewer how you build on your ideas and what your approach is to problem-solving. Also, if you have enough material, you can edit your portfolio to fit the style of the person or institution you're planning on sending it to.

Related: Professional Clothier vs. Personal Stylist (With Definitions)

2. Label your work

After selecting the pieces of work you wish to include in your portfolio, you can start labeling each of them by briefly explaining what you're trying to showcase and the mediums you're using. When doing that, it's usually important to visualize your work from another point of view and provide relevant explanations to someone who may not be familiar with what you're trying to show. Given that they probably have limited information about you, this can provide context and showcase your work style.

3. Decide on a format

Once you have a basic idea of what to include and how to label it, you can start working on the actual portfolio. The A3 and A2 paper sizes are usually appropriate, as they're large enough to display complex creations in detail. Classic A4 paper size is also fine if you feel it can fully express your ideas. It's important to remember that your goal is to show the viewer the creative process you went through when making your work.

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4. Make a digital copy of your portfolio to share online

You can also create a digital portfolio that you can share online with potential employers and clients. To do that, first use a search engine to find a domain checking website, which is a website that checks domain names to let you know if they're available and where you can buy them from, After choosing a representative domain name, you can purchase it and find a website-building site to create your portfolio. You may not need extensive website-building knowledge and experience, as most such sites have intuitive website-builders.

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Tips on making a fashion stylist portfolio

Consider these tips when working on your fashion stylist portfolio:

  • Only include relevant work: When choosing what to include in your fashion stylist portfolio, it's usually a good idea to make sure you only include samples of your work that you think would resonate with the viewer. Try to avoid including too many projects and focus instead on selecting the ones you consider impactful and representative.

  • Keep the layout and design simple: A simple portfolio layout usually has a better chance of making your portfolio look clean and professional. It also helps the viewer focus on the work.

  • Show variety: When choosing what you want to include in your fashion stylist portfolio, it's usually appropriate to avoid including similar works. Unless you specialize in a narrow subfield of fashion, adding variety to your portfolio can enhance it.

  • Try out different website builders: When working on your online portfolio, finding a website builder that you're comfortable with can help you create a professional-looking website to showcase your work. Before committing to one, it's usually helpful to test multiple website building services and see which one you find the most intuitive and easy to use.

  • Get feedback: Once you're happy with how your portfolio represents your work as a fashion stylist, share it with friends and acquaintances who you consider knowledgeable regarding fashion. Ask them specific questions regarding your portfolio, like whether they consider it to be varied enough and if there's anything they feel it's missing, and use their feedback to improve your portfolio before sending it out to potential clients and employers.

  • Emphasize more recent work: When choosing what to include in your portfolio, concentrating on recent work can show viewers you're always looking to improve and generate new ideas. While including some older works can show how you grew, focusing on more recent ones can make your portfolio stand out.

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